10 Lead Generation Ideas To Boost Any Business

1. Write a special report – People are skeptical of advertising copy, but are intrigued by editorial content promising valuable information. Create a free report that provides straight-forward information on how to solve a problem or achieve a goal. 

Then, give it away for free. Keep in mind, although it’s free, people still expect value, so don’t use this as a blatant sales tool. 

You can include details about yourself, your company and your services at the back, but make sure the main information delivers what the title promises.       

                                                                 2.  Deliver a workshop – Offer a training seminar to show people how to do something. Your workshop can range from 60-minutes to full day training, depending on your purpose. Consider charging an attendee fee or sell a home study course to recoup some of your costs. Outline your talk and practice for the greatest impact.

3.   Record an audio sales pitch – Radio and TV commercials can be expensive, but you can easily make your own 2-5 minute audio recordings. Advertise a toll-free number and record a voice mail with your sales pitch.  People can then call and listen at their leisure. Use a compelling script that prompts callers to take further action for the best results.

 4.  Start a newsletter – Your in-house mailing list is your most valuable asset.                                   Keep in touch with prospects, clients, referral partners and journalists by publishing a monthly hard copy newsletter (or more regularly if sending via email). Include incentives, insider information, and interesting tidbits your target audience may find fun or helpful. Consider offering ways to get clients interacting, such as with photo or tip submissions, stories, or contests.

5.  Publish a book – A great way to position yourself as an expert is to write a book.  It’s not as challenging as it sounds if you break down the process into smaller steps. A book may have 10-20 chapters. And each chapter is comprised of 5-10 articles, that make up maybe 2-3 pages each.  

If you can write a few 2 page articles, you can put together a book. Having your own book can position you as an expert, land you publicity, and perhaps even help you make some residual income. Services like Amazon’s Create space make it easy for anyone to self-publish and sell online cheaply.

6. Networking
   Use both sides of business cards – Include your normal business information on one side and on the back, advertise your free special report, your social media accounts or make a special offer. Then, give our your cards to anyone who will take one. These should be your primary networking tool, so make sure they stand out.

 7.  Give to get – Recognize that every contact you make is a potential link to new business.  While most people don’t want to sit through a sales pitch on your latest business opportunity, they do care about what you can do for them, so always be giving. Be lively, engaging, and consider what you can do to help them solve their problem. 

Don’t ask for anything in return. Don’t talk about yourself, what you do, or your products and services much (unless they ask). Rather, seek to genuinely help. The worst you can do here is brighten someone’s day and spread some good will.

8.   Meet your community centers of influence – In any community, there are early adopters and community leaders who seemingly know everyone and seek to connect others. If you over-deliver to these people and do your best to take care of them, they will take care of you, often by becoming a great referral source.

9. Gift baskets create strong impressions – Whenever you want to express your appreciation but a small thank you gift card doesn’t seem personal enough, send a gift basket. Fill them with smaller items, and you can create the perception of quantity, without spending a fortune. Or search online for the perfect themed gift basket to purchase.

10.  Encourage word-of-mouth marketing – Influence who is talking about you by giving people a great story to tell. People love to talk about how they got a great deal, had a positive experience, or made a smart decision, so do what you can to create experiences that get people talking. 

Read Direct Mail  Ideas Here Have I missed any? If you have additional ways to market your business offline, please add them in the comments below, Have a great day.