Some companies decide to send customers a free newsletter to
get an email list. But there are other
ways to collect email addresses.
Sometimes having a newsletter just doesn’t make any sense for your
company.
For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers. So, instead here are a few other options for increasing your email list.
For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers. So, instead here are a few other options for increasing your email list.
1. You could run a contest.
The puzzle, game or task should be easy and straightforward so that you
don’t frustrate the customer and you still get their email address in the end.
2. A great incentive to collect email addresses would be a free Useful
eBook, Free Video etc. People love getting free stuff,
especially eBooks that interest them.
Remember, it doesn’t have to be 100 pages long; five to ten pages will
work fine.
3.Surveying the customer is also a great way to collect email
addresses. You can find out what the customer likes/dislikes, and what they
have problems with or need solutions for.
4. Advertise your opt-in offer in an e-zine or classified
ad. It actually doesn’t cost tons of
money and if you find the right place to advertise, you could see dramatic
results.
5. Email signatures, or electronic signatures, also referred to
as a, signature file is a three to six line footer that you can add to the bottom of
each email message you send out with your name, company and a free report with
a link attached.
You will be surprised how many visitors you get this way. Make sure you track where you are getting your traffic by the different links you send out. If a customer is interested in downloading an article from your web site, they will definitely have no problem providing their name and email address. They will love to receive more articles from you or have access to a members only area of your site with plenty of resources.
You will be surprised how many visitors you get this way. Make sure you track where you are getting your traffic by the different links you send out. If a customer is interested in downloading an article from your web site, they will definitely have no problem providing their name and email address. They will love to receive more articles from you or have access to a members only area of your site with plenty of resources.
6. Offer your customers a free course or a free download to
collect email addresses.
They will love to get something for free. Customers who opt-in when something free is being offered think to themselves what have I got to lose. It a great deal for both of you. Enjoy.
They will love to get something for free. Customers who opt-in when something free is being offered think to themselves what have I got to lose. It a great deal for both of you. Enjoy.
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