The real secret to small business success has some things to do
with technological tools of today, the internet and even social media. In fact, it isn’t even a real secret. It has been around since man started to
communicate. It’s WORDS! Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or
friendship. Words have more power in
them than almost any other tool at your disposal. Effective use of words, especially in business, means
skyrocketing sales, satisfied clients, happy employees, and a profitable and
secure future. Yet, less than 40% of
small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by
anyone, and when this power is harnessed there’s nothing on this earth that can
stop you. This art of using words is
what is called copy writing. It makes or
breaks your sales and advertising material. One of the ways an “amateur” copywriter who is writing for
his own product or business can beat the experienced pro is by infusing the
sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is
just as important as in face-to-face selling. This is why you can’t just sit down and write an ad “on
command”, like you can sit down and do bookkeeping. You have to work up some enthusiasm for the
job and the proposition you’re putting across. If you want to write an ad or some other sales material the
first thing in the morning, try to set your subconscious mind
working on that job, before going to bed the night before. Sometimes one can wake up with the “big idea” that one needs, other times one at least wake up with ideas and a readiness to write them
and pick and choose. Don’t force yourself to “grind out” direct-response copy
when you really don’t feel like it because the result may be flat and not to interesting.
It can be technically correct with a headline, subheads, bullet points, an offer, etc., but might lack spirit and enthusiasm. The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer or put it to shape and mold it to perfection. Over the years, the response from clients and agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be. Have A Good One, Enjoy your Day.
It can be technically correct with a headline, subheads, bullet points, an offer, etc., but might lack spirit and enthusiasm. The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer or put it to shape and mold it to perfection. Over the years, the response from clients and agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be. Have A Good One, Enjoy your Day.
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