6 Reasons Why Video Is Good For Business

Listed Below are six Basic Reasons why Video is Good For Business. 

1) It differentiates and identifies you from other marketers and businesses

 

2) It establishes a trusted and real connection with audience 

3) Video is entertaining and about the easiest media to consume

4) Many people were raised on video gadgets and devices such as (tv, video games, movies, etc)

5) Video Engages two senses rather than just one (vs. reading or listening)

6) It helps to build trust and credibility.

There are other Video articles on this blog, you can search and read more on why Youtube online video site is so popular.

4 Steps To Creating A Website Lead Generation Strategy

Many small business websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. 

Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns.

 If you want to make your website more effective at capturing leads, here are four steps for creating your small business website lead generation strategy. 

Step 1: Capture Prospects’ Attention
When prospects visit your website, they are usually searching for information on how to solve a particular problem. This is especially true of search engine traffic. 

If you want to keep them on your site, you must provide the information they are searching for.
 A good way to do this is to provide great website content such as articles, audio, video, past newsletters, or an interesting blog. If you don’t capture your prospect’s attention in the first few seconds, they will click the back button.

Good websites focus on prospects and include plenty of informative content educating and explaining different problems your prospects have and offering advice, new perspectives, or potential solutions.
They use web copy that speaks to the problems and concerns of visitors.

 Put yourself in the minds of your prospects – what are their biggest concerns, problems and obstacles? What might be motivating them to solve those problems? What keywords might prospects type into Google to find a solution similar to what you offer? 

Step 2 – Position Yourself as a Specialist
Once your prospects learn more about their problem and potential solutions, they will become more interested in who you are and what you might be able to do for them.

They are looking for a trusted adviser who can guide them through the process of solving their problem.

At the same time, your prospects are skeptical. They want proof you can do what you say.

They want to know if you are credible and trustworthy.

 Here are two ways to do that.

• Use a unique selling proposition. – Your website should tell visitors who you are, why you are different from other service professionals, and why they should choose you.
• Provide social proof. – While anyone can brag that they are the best service provider for the job, you prospects want to know what other people think about you. Do you offer client testimonials and case studies? Have you won awards? Has the press mentioned you? Do you often speak at industry events?

Step 3: Capture Leads

Offer several ways for people to contact you through your website. Don’t simply provide your address, phone number and a contact form. Give them an incentive to give you their contact information and permission to follow up. Here are a few ideas for capturing website leads.

• Include an opt-in form for your newsletter. – Place your newsletter’s opt-in form prominently on your page. Ideally, your form should be visible when a visitor clicks on your page so they don’t have to scroll down to find it. Use your form to capture your prospect’s name and email address in exchange for joining your newsletter, downloading your free report, or accessing special content on your website.
• Display contact forms prominently. – Use contact forms for general inquiries, to schedule a consultation with you, or to ask a specific question, which you will answer on your blog.
• Store leads in your contact database. – Having a place to collect and store leads is critical to your follow up success. Anyone who joins your newsletter, requests free information, or inquires about your services should immediately be entered into your contact database.

Step 4: Have a Follow Up System

Most people who give you their contact information won’t be ready to hire you. Instead of discarding these leads, follow up with them. Here are a few ways to do that.

• Offer a newsletter – Email marketing is cheap. You can sign up with an email service provider like Aweber for less than $20/month. 
• Decide how often you want to publish your newsletter and send prospects articles about potential problems and issues regularly. A 500-word article shouldn’t take you more than a few hours to write, once you get good at it. Then, simply copy and paste it into Aweber’s interface and click “send.”

• Create a follow up autoresponder sequence. – Autoresponders are emails that you schedule to send at particular intervals in response to a prospect’s actions. 
•  For instance, if they request your free report by filling out your form, your email service provider (like Aweber) will automatically send them an email with the link to download that report.

•  You can also schedule to send emails every few days to follow up, The best thing about this is that it’s completely automated. You write the content once, set it up, and Aweber delivers the content to your prospects for you.

By putting this four-step small business website lead generation strategy into place, you will not only capture more leads from your website, but you will convert a higher percentage into paying clients.

How To Make A Suitable Resume

Resume (often called CV) is the summary of your experience, education and skills.

A perfect resume is a real opportunity not only to find a job, but also a chance to introduce you as a good specialist.

 However, wrong or false information in the CV may ruin your professional reputation and considerably narrow down the number of job offers. Have you ever thought why some people are lucky to find the desired position almost immediately while others spend several weeks, months and even years?

The main reason is that the competent and proper CV leaves a good impression and motivates employers for further interview.

The Internet is constantly developing and many people have got an opportunity to get a job without leaving home.  It has become commonplace to send resumes electronically, and many employers are using only this way to look for suitable candidates.

Just follow a few rules and recommendations that can help you make the CV more competitive than others:   Fill in personal and contact information - your first name, last name, date of birth, state of residence, email address, willingness for relocation and long business trips, work, home or mobile phone.

    In the category "Preferences" specify the minimum salary level for the desired position.

 You should remember: the higher your professional skills are, the higher your work is valued. So that is why analyze your qualities properly and give them an adequate assessment. Select the work type of your future position - full / part-time job, free schedule or remote work.

If you are interested in several positions, make different CV’s. The main part of any resume is the information about work experience. Prove the employer that you have all necessary professional skills and qualities.

 Make your CV relevant to the job requirements, because different employers have different set of requirements. Fill in the data in the reverse chronological order (starting from the last place of job) - the name of the organization without abbreviations and acronyms, previous post (or posts if there were a few) and the period of time you worked there.

Describe your responsibilities and focus on achievements.

 Avoid common phrases (e.g. "successful implementation of the plan", “responsible for the activities of the department“) and use accurate facts and figures (“reduce the level of enterprise costs from 50 to 20 %”).

If you had to use special software or technical support, you can also specify this information as a separate item.

Describe not more than 2-3 positions.

Try to be true to your future employer and fill in only real and existing information. In other cases it may cost you the job. If you have no experience, you can write about the skills that you have acquired during your university courses or manufacturing practice.

    Specify the level of education with the full name of the institution and the graduation year.

If you graduated from several institutions, begin from the one that is directly related to the upcoming position. If the CV is proper, you should receive job offers on a regular basis (at least 1-2 times a week). It is very important not to make mistakes that have prevented many talented professionals to get a job:

    Firstly, very frequent distribution of the CV is a bad tool to get a good post. Try to choose only the interesting vacancies. 

On the contrary, rare activity and passive life position will not accelerate the process when searching for jobs. Try to send your resume at the beginning or in the middle of work week, periodically update the information and consider new vacancies.

 If you have several resumes, make each of them relevant to the vacancies. Overestimated minimum salary level will scare a lot of companies. That is why be honest not only with respect to your desires, but to your skills.

    Ensure that your contact information in the CV is correct and up-to-date. Check your e-mails regularly.

    Avoid stylistic and grammatical errors which may cause the employer to draw bad conclusions about you.

All The Best.

4 Quick Tips To Running A Successful Internet Business

It`s not  that Easy nor is it Rocket Science to having your own internet marketing business; however building a successful online business can be some what hard !

 

There are thousands of folks that have an online business, but many of them are not having any luck the least bit. If you would like to be successful whereas running your net business, there are a couple of tips you'll be able to follow. 

 

1- Before you can run a successful internet business, you're going to wish the necessary knowledge.

 In alternative words, if you're looking to start out an online business, choose a business that you are acquainted with.

 

By doing this you'll ensure yourself of knowing where to start out, and how to handle issues as they arise  Of course, it's possible to run a successful internet business even if you are doing not have past expertise.  

 

You'll simply want to make certain that you do your homework before starting. This means you will have some background info on the industry instead of merely going into the venture blind. 

2- Be positive and organized from the start.
The most successful internet businesses are ones that have a high quality business and selling plan in place from the start. This will permit you to follow your plan as the days pass therefore that you do not wander off. It is arduous to be successful in something if you do not understand where you are making an attempt to travel. 

 

A business set up will offer you an idea on how you wish your company to progress, where as a promoting set up will direct you on the way to grow your company. These are two things that are synonymous with each successful net business.

3- Never be ashamed to raise for help if you are having a rough time. A heap of business owners do not like to raise different folks for help because they are doing not wish to hurt their pride. This is something that you must come to grips with before you even start. 

 

It is impossible to understand everything regarding your industry, therefore there are times when you may have to ask queries. Instead of thinking of this as a unhealthy issue, why not have a look at it as a way of making new business contacts?

 

 If you are having a technical drawback that you can not work out, you should get in bit with an IT company straight away. There is nothing wrong with doing this. In truth, if you do not raise queries to alternative people you will solely be holding your company back.

4- Don't reinvent the wheel, by following an established Web Marketing Plan you can take a shortcut to your online success. 

 

Be aware though to not follow unsuccessful plans, there are free ones that are just glorious like "The Internet Marketing Master Plan". 

 

By following the information higher than you will be well on your means to running a successful web business. Remember, anybody will run a business, but to be successful you may should be determined. Best Wishes.

6 Common Schemes Used To Exploit Job Seekers

A dishonest employer is one of the greatest fears of any job seeker.

Unfortunately, nowadays the labor market is full of scammers whose main objective is to earn money in any way.

A lot of managers enjoy by the vulnerable situation of the candidate, especially if he/she is searching for a job for quite a long time.

Below are the most common deception schemes in order to help you avoid dubious deals and not fall for the scam.

The scheme №1: Charge for employment

One of the most common deception schemes, especially among recruitment agencies, is the demand for outrageous sums and payments for the information that may help find a job.

The company promises successful passing of the job interview, but does not give any guarantees that you will be offered for a post.

Actually dishonest organizations do not cooperate with employers and provide a list of vacancies that are for free access on the Internet.

As a rule such agencies are very difficult to prosecute.

In fact, the client paid money voluntarily and probably has no confirming documents.

Often these companies do not exist for a long time as they cease their activity and disappear with the money of job seekers.

Services of real recruitment agencies are to be paid only by the employer.

The scheme №2: Payment for product samples

Another common variant of deception: the company invites the candidate to pass the job interview and offer to purchase product samples.

Employer explains that there is a necessity for such purchase because the candidate must be aware of company products.

In other cases the further cooperation is impossible.

The next step is quite predictable: the candidate receives a rejection to be employed and the organization refuses to return funds.

Remember that honest and serious organizations do not require money or other material rewards from job seekers and do not offer to pay expenses for any documents and services.

The scheme № 3 : Free of charge work

Job seekers should guard that the vacancy of the company which offers a good position with high wages remains open for a long period of time.

 In fact, this practice has become very popular among scammers and dishonest employers.

The scheme is quite simple: during the job interview or through e-mail the candidate receives an offer to perform 1-2 tasks that allegedly will help determine the level of preparation and professional qualities.

Simple arithmetic shows that if the work is performed by at least 20-30 people a day, the company will have enough material and the level of expenditure will remain unchanged.

It is very difficult to declassify such scams because some of the posts (e.g. copywriters, journalists or editors) really require the performance of test tasks to check the skills of a candidate and the quality of work.

However, we strongly recommend you to look for the information about a potential employer via the Internet and specialized websites.

The scheme №4: "Additional" employees

Continuously open vacancy may also mean that the employer is looking for job seekers in order to create or expand the base of potential candidates in the case of dismissal of company employees.

Many directors and managers practice this variant to simplify the task in the future and to reduce time for finding a suitable person.

It is practically impossible to define such a scheme, especially in large firms.

In any case, do not be upset: an invaluable experience and acquired knowledge will help to behave more confidently on other job interviews.

The scheme №5: The charge for training courses

A large number of fraud firms offer to pay for training courses and to buy educational materials before your formal employment.

Stay alert: practically in all cases good companies carry out education and additional courses only at their own expense.

Moreover, managers are interested that the employees get more knowledge and skills as most of them are convinced that the professional and qualified specialist is the key to the future success of the organization.

Scheme №6: Free probationary period

Free of charge labor is a very old type of fraud that is widely used by the employers.

The essence of the scheme relies in the fact that after the successful passage of the job interview the employee is offered to undergo probationary period to become familiar with future duties (usually 1-2 months).

Depending on the results the manager will decide the final decision on the employment.

The main nuance - the time and efforts spent are not paid by the employer.

Needless to say, that after the completion of the probationary period the person is rejected to be employed.

The main reason is that the candidate allegedly fails to meet the requirements of the post.

If you have received such an offer and have any doubts, it is worth knowing that any work must be paid in accordance with the  Labor Act.

It is better to sign the employment contract before the performance of duties.

Unpaid probationary period is the illegal activity and are to be reported to the appropriate law enforcement authorities.

 Stay Updated and Very Vigilant.

Have a wonderful day.

11 Web Content Development Ideas For Small Business

If you use your small business website to generate leads or sell your services, creating compelling small business web content is a must.

Good websites have informative articles that appeal to visitors and are optimized for search engines.

Writing great content doesn’t have to be challenging.
 
Below are some tips for small business web content development.

1.   Solve Your Readers’ Problems – Write your web content from your readers’ perspective

They want to know “what’s in it for me?” If they are visiting your website, they have likely typed in a keyword in Google and are looking for an answer to a question or information related to their search.

2.      What do they want to know? By providing articles and information related to your prospects’ problems, you build your credibility as an authority on that subject matter.

Providing valuable web content is the first step to “pre-selling” your services.

3.      Monitor Google Analytics – Install the free Google Analytics software on your website to keep track of what keywords people search for. 

Each week, scan through the list to brainstorm new content to write.

For any keyword, consider crafting one of the 5W+H questions: Who? What? When? Where? Why? and How? Now you have 6 ideas for that keyword.

4.      Monitor Q&A Sites – Visit Quora.com or Yahoo Answers to see what people ask. Make a list of all the questions you find. Then, answer one question per week.

5.      Share Your Expertise – What are frequently asked questions beginners ask you? What do newbies want to know most?

 
You probably already answer these questions whenever you talk with prospects. Write up your answers and provide them on your website.

6.      Give Dull Research a New Spin – If you keep up with your industry, you probably hear key numbers and statistics regularly.

How can you make these numbers exciting to your readers?

 Don’t just report. Offer an opinion to jazz things up.

7.      Curate – Consider writing up a weekly round up of the top blog posts, news or stories you find about your industry.

8.      Ask Readers For Questions – If you aren’t sure what to write about, ask your readers “What is your biggest question or challenge regarding [your subject matter]?”

9.      Keyword Research – Type your main keyword into the Google Adwords Keyword Tool to generate a list of hundreds of possible keywords to write about.

10.  Google Search Suggestions – Type your main keyword into the main Google search box and Google will automatically provide you with a list of search suggestions.

11.  Use Comments As Seeds For New Discussion – If you have a blog, visitors may post comments regularly. Read through those comments, choose the most interesting, and write a brand new article or post about it.

By focusing on your readers comments, problems and questions, you can quickly generate a stream of web content ideas for your small business website.

4 Small Business Web Design Tips For Online Competitive Research

If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services.

Below are 4 small business web design tips for conducting online competitive research.  

Step 1 – Discover Your Competitors 

The obvious way to start researching your competitors is to do a Google search for your top keywords.

Who is listed on the first page? Which websites are advertising their services in the sponsored listings?  Create a list of your top competitors so you can keep track of them.

Step 2 – Research Your Competitors

Once you know who your top competitors are, it’s time analyze their websites and traffic. Here are a few tools you can use to monitor the success of your competition.

1. Open Site Explorer – Find out who links to any website with Open Site Explorer. The tool is part of Seomoz.org’s collection of SEO tools, but you can run up to three reports each day for free, and even compare up to 5 sites. In addition to who’s linking to any website, the tool also will give you an estimation of the site’s authority – that is, how well it may rank in search engines based.  
2. Alexa – Amazon’s Alexa rank isn’t incredibly accurate but it use to give a high-level overview of how a website’s traffic is trending. Alexa also shows any user-submitted reviews for the website, major keywords it is ranked for, and a general overview of site visitors’ demographics, but has now been retired, but you can try this simple version of website analytics.
3. Spyfu – Spyfu allows you to see which keywords your competitors are buying pay-per-click ads for and how much they spend on advertising. It will also show you how they rank in the organic and sponsored listings. Spyfu offers both a free and a more comprehensive paid service.

Step 3 – How to Analyze Competitors

The best way to analyze your competitors’ sites is to put yourself in your prospects’ shoes – what are they looking for? 

Now, with that perspective, here are a few tips to evaluate how good your competitors are at helping your target market achieve their goals. Specifically, look at:

1. How does the website look? Is the text legible? Is it easy to scan and pick up the basic message? Do the graphics enhance the site’s content?
2. How easy is it to navigate? Will they understand where to click to find information?
3. How useful is the site? Can they do what they need to do?
4. Would they trust this site? Does it look professional? Is there a privacy policy? Is the company’s address and phone number displayed prominently? Do all the links work? Does it look like they keep the site up-to-date?
5. How convincing is it? Would they want to join the mailing list, buy a product, or request a consultation?

Once you’ve made note of the good and bad points of each site, review what your business objectives are and what your target audience will be looking for. 

From that, come up with a list of features you’d like to include on your site. Stick to the essentials rather than getting caught up in all the bells and whistles. Good sites are practical and functional at their core.

Step 4 – Monitor Your Competitors

Once you’ve analyzed your competitors, the final step to competitive research is to track and monitor what they are doing over time.

Ideally, you want to keep track of which keywords they continue to bid on, what their Adwords ads say, and where they continue to rank in search results. 

A general rule of thumb is that if your competitors are at all savvy about marketing, they will be monitoring their advertising campaigns so the ads they continue to run should make the most money while the ads they stop running are not profitable. 

This isn’t always the case – many small businesses don’t have the time to monitor their advertising, so they lump everything together and wouldn’t be able to tell you what is profitable and what isn’t, but generally speaking, if they are making money through their advertising, they will continue to advertise.

In addition, one of the best ways to monitor what people are saying about your competitors is to use Google Alerts. 

You can sign up for a free account to monitor any keywords, competitor names, and even the names of articles or videos you submit to directories.

Google Alerts makes it easy to track virtually anything. 

By studying your competitors and following these 4 small business web design tips, you can uncover what works and doesn’t work for them thus learning from their mistakes without wasting lots of money in the process. 

Have a nice day. 

11 Tips To Easily Pass A Job Interview

The Job interview is usually the final step on the way to getting a new job, where all the details of a future cooperation are discussed.

 If the employer is interested in your CV, you will be contacted for further instructions.

 In case you pass a job interview successfully, you will be offered the post.

The competition in the labour market is huge and it is possible that several candidates pretend to one vacancy and the employer will select the most perspective and confident job seeker.

In order to be selected, you need to prove that you will be able to bring success and profit to the company. The employers do emphasize on the previous work experience and the preparedness of a candidate for the interview.

Job interview is rather a stressful situation for any job seeker and unnecessary excitement can mess everything up.

That is why you should pay attention to some few tips that may help increase your chances:

  1.   Be nice at the first look. Clothing can tell a lot about the candidate.

Nice look is a measure of respect to the employer.

 It is unlikely that you will be offered a good post in a reputable company if the first impression is spoiled with dirty shoes or greasy hair.

Small drawbacks will always be seen.

2. The most suitable is the classic style of clothing.

Do not wear track suit and jeans even there are no strict requirements to the dress code in the company.

 Avoid bright colours and too expensive accessories. Choose closed toe shoes with a backdrop.
   
3. Be punctual. Always come for an interview a few minutes early.

Being late often motivates the employer to strike out the name of a person from the list of candidates.

 4. Do not forget to switch off the mobile phone.

5. Be attentive. Listen carefully and ask to repeat the question if you do not understand it.

6. Answer confidently and concisely, avoid monosyllabic and incomprehensible answers ("yes/no", "probably", "not quite sure" etc.). Remember about the manners and the etiquette of communication.
   
One of the most difficult and tricky questions is "Tell me a little about yourself." Often the answer decides the further future of a candidate.

 Describe briefly your autobiography, focus on the information about work experience, education, the reasons for dismissal and the responsibilities that you have performed.

Do not criticize your previous colleagues and former directors.
  
7. Do not be afraid to promote yourself as a good specialist: tell about your personal qualities, advantages and professional achievements.

Emphasize that the commitment to the continuing professional development is very important and you will always be ready to attend training courses that will contribute to your self-education.

8. Do not be surprised if the employer asks about your marital status and children.

It is significant information for an experienced director that helps determine if the post is suitable for you.

For example, if the work is related to long and frequent business trips, it is easier for the employer to hire a professional who is not encumbered by family ties.

On the other hand, having a family may indicate that the person is stable and decent.
    
9. Do not be afraid the question about your personal deficiencies – it is part of any job interview.

It is important to take into account that the specialty for which you are going to work.

For example, if you want to work as a journalist, do not talk about such quality as lack of confidence in dealing with people.

 In total, it is important to the employer to prove that you are able to talk about the personal shortcomings and know how to overcome them.
   
10. Do not forget to prepare documents - resume in two copies, diploma of education and additional advanced training certificates.

The most important secret is the presence of a genuine interest not only to the post, but also to the activity and objectives of the company.

 In order to avoid misunderstandings do not hesitate to ask questions about working conditions and whether the employer adheres to the Labour Act.

11. Smile and be positive, try to answer confidently and concisely, avoid complicated and confusing terms.

Be well mannered.

 It is quite possible that you will pass a job interview successfully and soon you will get the job of your dream!

All The Best.

5 Basic Ways To Make Money From Blogging

Join the blogging revolution and make some off money by blogging.

 I will tell you few ways many make money by blogging.
Remember that not everybody that writes a blog does it for the money. But, also remember that not all blogs that are written to make money, do make money.

In this write up, I will just state to you very few ways to make money by blogging. 

We will assume that all other aspects of the blog (name, traffic, content etc...) are good and now you want to monetize your blog and make some money.

1. Google AdSense - This is the most common way to make money on a blog. 

You set up your Adsense info, either banners or text ads, on your blog and your visitors click the advertisements that they are interested in. 

When they click, you make money. There are other programs besides Google's AdSense, but they are by far the most popular. Open www.google.com/adsense to register with adsense. It is free and takes two days for approval

2. Affiliate Programs - You can join millions of different affiliate programs, either individually or on a network. The easiest way is to join a network, like Amazon, and get the links and or banners from them. You can then place these affiliate advertisements in your side bar, in between posts or even woven into posts to make it look more natural.

3. Sell Advert Space - You can sell individual adverts by the day, week, month or even by the year, if you want. The amount you sell them for will probably be heavily weighted by your content and your traffic.

4. Selling Solutions, Cheats.  Information Products or Services.

5. Selling Websites, Blogs,  Designing and Technical solutions.

6. Pay To Post - A newer concept in blog advertising is the Pay to Post idea. 

This is where a company will bring advertisers and bloggers together. 

An advertiser will put out an order for a advert on a certain type blog with so much traffic and the corresponding blogs will take the opportunity if they want it. 

When they do they will make a post on their blog and talk about whatever the advertisers wanted them to talk about.

If the advertisers are satisfied with the post then you get paid. These posts can generate anywhere from $5 to $200!

7. Donations - I know you have seen these before on different blogs and websites. A small Pay Pal button that ask you to donate. The thing is these actually work. 

If your blog gives out great information and you don't push people to buy stuff, they almost feel obligated to donate to you for helping them. 

Best Of Luck To You.

4 Frequently Asked Questions About Content Marketing

The #1 rule of online marketing is content is king.
Your website, social media, SEO or other internet marketing campaign can’t succeed without “fresh, unique, frequently updated” content.

But what exactly does that mean?

1. What Is Content Marketing?
In the last few years, various names have sprung up for producing great content that is more “editorial” than “sales pitch” in nature.

 Previously, it was called “informational marketing” or “education-based marketing.” Now, the name has shifted to more catchier terms like “content marketing” or “inbound marketing.”

The fundamental principle behind content marketing is that people don’t want to read your sales pitch.  They don’t want to sit through your commercials, read your ads, or be interrupted by your “Buy from me!” messages. 

Value is subjective, but if your marketing messages are self-promotional and scream at prospects to pay attention to you, your prospects will judge them as having no value and filter them out. People only pay attention to what is important to them. 

With content marketing, you recognize that people only care about “What’s in it for me?” so the best way to get people interested in you is to offer them editorial information that addresses their current aspirations and problems.

2. What Is Great Content?

Great content adds value to your prospects’ life in some way.  That might be telling them how to do something, appealing to their emotions, passions or beliefs, entertaining them, or offering another point of view. 

The rule of thumb is that if your readers consider it worthwhile, then it’s good content.
Depending on your audience, good content is:

• humor and entertainment
• practical, useful free information on a topic
• opinions, commentaries, and reviews
• products for sale
• forums, chat rooms, and communities
• breaking news
• free tools and software

Good content

1. demonstrates your expertise
2. provides a free sample of your services
3. provides a snapshot of your personality

Of course, you’re not limited to just one of those categories, nor must you try to incorporate them all into your site.

3. Why Is Content Marketing Important?

The NY Times estimates that people are exposed to 5000 marketing messages each day. To cope, we filter out what isn’t relevant. Content marketing strives for relevancy, so it isn’t filtered out. Here are 6 reasons why content marketing is essential to any marketing campaign.

1. Engage readers – Content marketing adds value to people’s lives by offering interesting, useful information that helps them solve a problem, achieve a goal or make a purchasing decision. 
2. Tangible body of work – When selling services, it can be difficult to explain all the value you provide. By producing articles, books, audio, video, seminars and other educational materials, you share what you know in an accessible way.
3. Position yourself as a thought leader – While people want to do business with those they know, like and trust, they also want competency. When you position yourself as a thought leader, you demonstrate your expertise and have others vouch for your credibility.
4. Drive sales without hard selling – People like to buy but they hate to be sold. Content marketing offers them information to help them make purchasing decisions without sleazy, high-pressure sales techniques designed to manipulate their emotions.
5. Build an authority website – Search engines want to rank sites they perceive as “the best” for any given topic, so they look for websites considered “authorities” in their fields. An authority site has lots of useful content and plenty of other websites linking to it.
6. Evergreen content – A good content strategy involves creating content that doesn’t have an “expire by” date. You create the content once and can use it for years to come.

4. What Does Content Marketing Include?

With content marketing, it helps to think of yourself as a publisher.
 Just as magazines have editorial calendars planning what topics they will address in upcoming issues, you should have an editorial calendar for your website, blog, newsletter, podcast, or speaking series. Content marketing can include anything you publish. That might take the form of:

• Writing: blogs, articles, white papers, ebooks, guest posts
• Audio: podcasts, teleseminars
• Video: Youtube, recorded presentations, webinars
• Graphics: photos, infographics

If you are just getting started with content marketing, writing is probably the easiest. Consider what types of content your target market wants and start writing articles about those topics. Have a wonderful day. content is king.

6 Article Marketing Tips To Drive Free Web Traffic

One of the easiest ways to drive free web traffic to your small business website is by providing valuable content your visitors are searching for.

Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps.

Here are six article marketing tips for more website traffic.

Tip #1 – Choose A Topic Based On Keyword Research.

Keyword research is essential to article writing. You need to know exactly what keywords and phrases visitors type into search engines to find content like yours.


A great place to research keywords is Google’s Keyword Tool.

Simply type in the keywords you’d like to be ranked for, and Google will give you suggestions and synonyms.

Pick a key phrase that is 3-5 words long and gets moderate traffic.

Don’t choose keywords with tens of thousands of visitors because they have plenty of competition and will be more difficult to rank for.

Tip #2 – Decide What Type of Article To Write.

There are a number of types of articles you can write. Some of the most common include a how-to article, where you lead the reader step-by step through a process; a list, where you give readers a number of tips or ways to achieve a goal; a case study,

which asks a question and then offers a few real-life examples; a review, which gives your opinion on a product or service; or an editorial, which offers your opinion on a particular problem, trend, or current event.

Tip #3 – Write Your Article.

Your article should include a brief introduction paragraph which tells readers what they can expect; the body of the article, which delivers the main content of the article, and a concluding paragraph.

 Try to keep your article between 400-700 words, so it’s a fast read, but is long enough to give readers the content they are searching for.

For web articles, keep your paragraphs short and break up your text with sub-headlines, bullet lists, and bold font.

 Use a conversational style and make your content useful to readers.

Tip #4 – Give Your Article A Powerful Headline.

Your headline is what grabs reader’s attention immediately, so writing a great headline is key to your article’s success.

A good headline peaks your reader’s curiosity so they keep reading.

You can promise quantifiable benefits for reading the article, such as what they’ll learn, how they can complete a task, or how they can save time or money.

Or you can ask a question about a common problem or fear they have.

Tip #5 – Proofread.

Use a spell checker and re-read your article to catch any spelling or grammar mistakes.

I find it helpful to read the article aloud to make sure it sounds conversational.

You can also ask someone to proofread your content, or wait a day or two and re-read it before publishing it.

Tip #6 – Optimize Your Content.

Finally, when publishing your article on your website, the best way to maximize its traffic generating potential is to make sure your keyword is used in the title.

Search engines place considerable weight on what your title tag says when ranking websites.

Anyone can write articles to generate more traffic to their small business website.

 By following the above six steps, you can generate free web traffic quickly.

Some Leadership Tips For Running A Successful Business

With the fast growing world, there are a lot of organizations being launched in the market and each has to manage to maintain their unique reputation in the market.

For the successful running of an organization, there has to be a good leader who should be skilled with all the required business leadership skills so that they can be a good leader and make their
 subordinates functions in the best manner. 

Some of the benefits of becoming a good leader are

·   It helps in better functioning of the organization.

·   The superiors who have good leadership skills are able to make their subordinates perform their work in the best manner.

·         It helps in increasing the output of the organization.

It is important to get the proper business leadership skills and for this one has to follow the below mentioned tips.

Get engaged in the business management course

One of the best ways with the help of which one can get the business leadership skills is by enrolling in the business management courses.

These management courses help the people in getting the correct form of knowledge which they people can use in their business organization and increase the output of their organization.

Communicate effectively with other people.

If one wishes to prove as a good leader, they should be able to communicate effectively with the other people.

 If one plans to be a good leader they should be able to communicate effectively and efficiently with the other people. One can also learn the leadership skills from the other well known personalities.

Have a wonderful day.

The Main Reasons To Make A Business Mobile

Let’s face it – we’re moving speedily into living in a mobile web. We use our cell phones to send text messages, watch videos and movies, listen to music, play games, browse the internet, and – last but not least – make phone calls. 

 

There's a lot to mobile and are a lot of texting platforms, which is just one aspect. 

 Most businesses are still trying to wrap their brains around the concept of using email as a marketing tool!  

 

There’s no better time than today to ensure your products are being seen and that you’re taking full advantage of the massive mobile web audience.

The mobile and cell phone industry is currently one of the largest and fastest growing markets worldwide – and it’s also quickly becoming the most effective way to get your company noticed.

 

What Are You Waiting For?

How much money is your business missing out on every day/week/month that it’s not accessible by the billions of mobile web users?
 

How many more customers can you afford to lose?
If you could just get through to even twice as many customers as you are reaching at the moment, how much is that worth to you?

 

If that’s not true, then why are some large companies in the world – such as Facebook, Walmart, and Coca Cola– taking their businesses to the mobile web?

 

  Take Note of some Facts below:
FACT 1 : There are currently over 1.5 billion mobile device users online world wide and that number is growing daily.

 

FACT: The big boys of the internet and commerce are already making their businesses accessible through mobile devices.

 

FACT: It’s projected that by the year 2020, more people will access the web through mobile devices than through any other medium – maybe even personal computers.
 

FACT: Mobile e-commerce is already a common place in more technologically advanced countries like

The U.S.A , Japan, Korea, Taiwan, and the United Kingdom where people are now mostly buying everything on their mobile phones – such as books, clothes, and even drinks from vending machines.

 

Face It – Your Customers Are Mobile.

 

If Your Business Isn’t, It’s Simply Not Getting Noticed.

Just like the internet changed the way that we do business, smart phones and mobile devices are changing the way people access the internet. 

 

Your online presence needs to change to keep pace with the rapidly growing trend or your business will get left in the dust.

 

You may think that just because you have a website, your business will continue to get noticed, Yes, if you promote it .

 

But here’s The Problem… Some Websites Are NOT Compatible With Smart Phone Technology!

 

If your business has a website, you probably went through the headaches of perfecting it. You might have shelled out an arm and leg for the graphic designer, the copywriter, and maybe even a Programmer.

 

You went through the trouble of spending countless hours (and maybe even more money) driving customers to your website only for the customer to access your website on their mobile device only to find something that they can’t read!

If they can’t read it, they won’t buy it – no exceptions, it's that simple! They’ll simply move on to one of your competitors whose website is already mobile web optimized and beef up his bank account. 

 

It’s already happening to some sites. How many customers have you already missed out on?
The good news is that your business doesn’t need to be left in the dust anymore. 

 

The great news is that you don’t need to be a computer whiz to get this technology working for you.

Getting your hands on your very own piece of the enormous market has never been easier thanks to QR codes.

 

QR codes are hugely popular in cities like Japan, singapore and their success is quickly spreading all over.

 

A QR code is a scan able image that directs the mobile user straight to a website. Popular uses for these are business cards, magazine advertisements, and product packaging but the marketing possibilities are endless.

 

if you are into web design, and learn to design mobile sites, there will be mega opportunities for you. Making mobile templates, possibly mobile wordpress themes, etc.

 

Not a lot of competition for you. The early adapters reap the rewards. No matter which way you look at it, the mobile web industry is here to stay and if you don’t want your business to be left behind, you need to take advantage of this new mobile technology.  

 

Why? …Because if you don’t, your competitors will !!! Best Of Luck, Have A Great Day.

What You Should Know About Email Marketing And Autoresponders

Do you understand email marketing? If you do not, you do not have to worry just yet. 

This is because the concept of email marketing is relatively changing and many business owners have not started to take advantage of this wonderful marketing tool yet.

However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. 

While not having a great deal of knowledge about email marketing is not an immediate threat to your business. 

You should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing.

 For me, Email Marketing is simply employing the vehicle of email to advertise and sell your goods and services.

 Business owners should first understand the options available to them in terms of email marketing. 

The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. 

The advantage to all of these marketing strategies is the ability to reach a worldwide audience. 

Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. 

This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam.

 This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements.

One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist.

 You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional.

 Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important.

If you’ve just started your online business or decided to get into affiliate marketing, you’ll be looking to make money. 

Making money on the net with your new business can be a little tricky, unless you have an autoresponder. 

An autoresponder is the ideal way to carry out your day to day business – saving yourself quite a bit of time and money.

If you don’t have a lot of money to spend, there are places on the Internet where you can get an autoresponder for free. 

Such sites include: Sendfree, freeautobot, etc

It has a paid and a free version. But start with the free version, later, you can upgrade.

Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with downsides. 

The most common downside to free autoresponders are ads on your emails, which will more than likely send your customers the wrong idea.

When you get your autoresponder, the first thing you’ll need to do is set it up with messages or articles that relate to your business. 

This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. You should try to write some of your own if you can, which will help you get started in the right direction.

When you load up your autoresponder, you should try to load it with at least 52 messages. This way, you’ll something to send for each week of the year. 

If you have trouble loading your autoresponder with this many messages or articles, there are places online where you can get your material for free. 

If you simply don’t have the time, you can always start with a few messages then go back and add more later. Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. 

Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business. 

You can also add a short description of your business as well, which will let clients or interested customers know a bit of information about your business. 

Your name and link to your business will go a long way, letting your customers know that you are professional. Once you have everything set up, all you need to do is start sending out emails. Your autoresponder can be set up to send messages automatically. 

You can also send out emails daily, weekly, or monthly if you prefer. Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide.

 Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder a few months – you won’t be able to imagine your business without it.

I tell people my autoresponder is one of the most important tools in my Internet Business. Why? You may have visited my website only once but because I have an autoresponder that captures your email address, I am able to stay in touch with you for life!

 Get a reliable autoresponder today.