Search engines and other websites are constantly looking for
new content, articles, news and information and if you are the
person who can provide the answers,you can market with your blog very effectively.
However not everyone succeeds with their online blogs,
if you are using business blogging as described below you will be able to pull
in good profits from your online blog.
1. Blogging is easy.
Therefore marketing online with a blog is supposed to be
easy. Many platforms give you easy to set up pages, blogs are easy to install,
change, update and make interactive. A blog is like having a virtual
communication system, to share your genuine experiences, review services,
products and provide useful information. You can really blog about everything
you want to and can still find valuable products to promote on your blog.
2. Marketing with a website and blog is gives you better credibility. You can personalize your blog as much as you like, make
personal comments and update people of your private life if you want,
therefore they will not feel that you are marketing them with your blog, more
like building relationships. They find it easier to relate to you and it is
much easier to build rapport with subscribers than through a classified ad or
internet marketing campaign.
3. Blogs are the most interactive marketing platforms.
You can really create a “fan base” using a blog, and there
are loads of plug ins and widgets to make your blog really get out there
through your readers.
You can add bookmarking buttons, distribute your content
through blog carnivals, and social bookmarking pages. Your readers can also
choose to post your content or links on their own profiles with a click of a
button therefore marketing your blogs for free.
4. Search Engines love blogs!
Compared to marketing products on a static website using
Search Engine Optimization, it is actually much easier to rank in search
engines with a blog, as they crawl your site every time your blog is updated,
comment added, bookmarked, or changed in any way.
Also it is much easier to optimize a blog page for search engines than a static site.
It takes only a few hours to set up a wordpress blog
for example and it can be indexed in a day, if you are using the optimization
tools cleverly, you can start marketing with your site much quicker.
5. Syndication is the key for your content and marketing
You can use RSS syndication on your website and submit feeds
to several news pages, directories, more: directly to Google's FeedBurner. Also having RSS updates on your blog allows you to market
automatically, ans subscribers get updates until they cancel their
subscription.
Setting up a SEO optimized marketing blog is not hard at
all, and the possibilities to promote your content are endless. However you have to learn a little bit of blogs and
article content, also how Google assesses your website blog.
It is fairly easy and definitely much easier than trying to
make a static site to rank in search engines. Have a wonderful day and stay safe.
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