That’s not all, to ensure your app is a success, it must become a part of customer’s daily lives. It is hard to imagine that more than a thousand mobile apps being submitted every day.
Just to be able to stand tall amongst this competition, can be very challenging. If you already have a mobile app and are looking for ways to boost downloads for increased revenue, you are not alone.
In this post, we discuss various techniques that you can use to attract more traffic on your app, and consequently increase your revenue. We are excited to reveal the most promising tips to help you achieve your marketing goals and your missions for this year. Let’s get started:
1. Creating awareness on your website
Businesses that have a good audience on their website should certainly leverage it to market their app. Treat your website as an asset to create awareness amongst your existing audience.
Now, there are several ways of approaching this. Filling up your landing page with ads of your new mobile app launch will not help. Just a small information on the header or footer with an icon for the relevant app store should do its job.
If you have an engaging blog page, publish a blog that talks about the launch of your e-commerce mobile app. Don’t forget to submit it on social media.
2. Spread the word among existing customers
Websites are a good channel of informing existing customers that your launching a new mobile app but what about customers who visit your website less frequently. Spend some time reaching out to existing customers through different channels.
For instance, send professionally designed launch email announcing your arrival on m-commerce. It is important to create an excitement among your customers.
To do that, start with building and including a page on your website to let your customers know that your mobile app will soon be live. The same message can also be conveyed through an email, before you actually send the launch email.
3. Try to retain more & acquire less
Sustaining on the mobile screens of thousands of customers can be harder than you imagined. In most cases, users end up deleting an app within months of downloading it. The primary cause for apps to fail is businesses focusing just on downloads and not on retention. Mobile app owners focus on increasing the downloads more than keeping the current ones.
Luckily, you can go with numerous options to sustain and grow while marketing your app correctly. To ensure your app users don’t get bored very soon, the design should be very engaging.
In simple words, the design of your app should follow your customers preferences, which is only possible if you know them. Study your app user’s behavior and see how they interact with your app to make changes if necessary. At the end of the day, customers will only stick to your app because it’s engaging, not because you would like them to.
Secondly, give your customers more reasons to shop from your app. For instance, introduce offers or promotions that is only valid mobile apps. There will be first time users too, potentially users that are not clients. If you want them to convert into customers, it’s important that you sugar coat their first deal. Give away special discounts to potential customers.
4. Promote your app on social media
Yes we are stating the obvious.
Some companies almost overlook the power of social media. If social media is not part of your marketing campaign, you are letting go of a huge audience. A good marketing agenda is not inviting people over, but going where everyone else is.
Social media is where your audience is, irrespective of the niche. Strategize and plan out activities for your social media channels. It is important that while your campaigns are professional, they are also a click bait.
People don’t have time to visit pages that are not worth their time.
Share your blogs, conduct competitions, market your brand by ranking on popular hashtags. There’s a lot you can do with social media marketing campaigns.
5. Indulge in SEO activities
In the first section, we suggested that you create and include a page on your website that talks about your mobile app. This section will be really helpful for websites that already rank well on search engines.
Optimize the page that is dedicated to your mobile app. Add meta tags (title + description), use keywords that will help you appear on relevant searches. If your page ranks well, there are chances that customers can find you through search result. This will increase the visibility of your mobile app.
6. Focus on App Store Optimization
More important than SEO activities is App Store Optimization for mobile apps. While launching your mobile app, create a store page that has valuable information of your app. This page should focus on every reason why people should download your app. You only get a limited set number of words to explain the purpose of your app in the app title, sub-title and description. Play with words and make sure you include relevant keywords to make it easier for people to find you.
Design your app icon mindfully. Use only screenshots of best screens of your app to impress the customers. This step is important because your customers can find you if your app is optimized and move to the next one if it’s not.
7. Go with native apps for enhanced UI
Small businesses like to believe that it is enough to turn website into app as a launcher. Website owners that are deploying a mobile app builder to convert their website into a mobile are not sure if they will get a native app or hybrid app.
Known to perform wonderfully in patchy internet connection, native apps offer an experience that is incomparable to hybrid apps. If you can’t empower your customers to continue using your app in low internet connectivity areas, you will only frustrate them.
There are a few app builders that will allow you to build a mobile app on a native platform on a shoestring budget. You can try an app builder that will let you release a cross-platform app for both Apple App Store and Google Play Store. Your mobile app can really turn things around if you choose a good platform to build it and market it. Plan your marketing efforts before actually lurching forward.
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