5 Tips To Rapidly Build A Responsive List For Business Online

Read Previous Post on Profitable list building Here 

 
1. Make a list that you would join and enjoy
To keep your subscribers happy, you need to be providing good content and communicate with them on their level and keep them active. If you don't share good quality, your list will die off and it will be hard to get other's to share your content.

So when you start building your list and writing newsletters, ask yourself whether or not you would sign up for your own list if it wasn’t yours. Try to be as honest as you can with yourself.

In general, of course, it is difficult to evaluate our own work, and to understand how others might perceive it. 

 

For this reason, it is a good idea to look at old archives, so that you can feel a sense of distance and unfamiliarity and evaluate it from the perspective of an outsider. Finally, consider comparing your list content with other lists in your niche. 

 

Ask yourself the following questions truthfully about both your own list and competing lists:
i. How frequently does the list advertise?
ii. How much space do advertisements take up?
iii. Are there many solo ads?
iv. Are there high-profile guest writers?
v. Are there interviews with experts in the industry/niche?
vi. How frequently does the list give away reports and ebooks?
vii. How frequently does the list give away audio content and video content?
viii. How personal does the writing feel?
If you feel you can’t answer these items objectively, consider asking a friend for help.
As harsh as it may be to hear someone close to you criticize your work, it’ll  be worth it in the long run when your subscribers rises dramatically through word of mouth.

2. Create a short e-course
When it comes to build a strong subscriber base, getting new subscribers isn’t the only thing you should focus on. Rather, retaining and energizing existing subscribers can be just as important. If they become inactive or leave your list, you’ll have to cover that outflow with even more subscribers. 

 

So what can you do? My suggestion is that you introduce new members to your list with a short e-course. That is, rather than simply adding them and then contacting them with the same material you sent to other members, including advertisements and other items that might turn off new subscribers, give them a pre-made course. 

 

Not only will the course make the individuals gain some value from subscribing (and, thus, build rapport), but it will also give them a chance to get to know you  and your business better. Through the course, they can learn what you’re all about, and it will make them less anxious about buying from you and from following your content. In short, creating an e-course to buffer new members from the normal flow of advertisements and adhoc newsletter items can go a long way in building a connection between you and your readers; and ensuring that they won’t drop off the list.

3. Design a good " Fishing hook"
When it comes to marketing, hooks are important. This is doubly true wen you're trying to 'pitch' your list from your squeeze page. If there isn’t some clear, defining feature or benefit that your list provides that others do not, then you’ll be passed over. Why sign up to be bombarded by mediocre content when a visitor can simply leave the page, and search Google for something better? So spend some time designing a hook. Think about how will you separate yourself from other sites. 

 

Will you be the fastest to spot and comment on trends in your niche? Will you provide slow-to-react, but thoughtful and expansive commentary on important happenings in your niche? Or will you be the first to test new products and services and to incorporate reviews of them into your newsletter? Whatever you do, make sure you can claim to do something unique that people just can't get anywhere else. If you truly have important features that separate you from the other list owners in your niche, then your visitors should know about them when they’re deciding whether or not to subscribe.

4. Continuously improve your content
Many people approach the maintenance and growth of their business in an adhoc way: from time to time, they’ll decide that it is time to “revamp” everything or to make major changes. However, in many situations, this simply isn’t the best policy especially when it comes to maintaining a list. 

 

Rather, you should consider adopting a more active approach. On a daily basis, think about what you could be changing to improve your content. Solicit feedback from readers; and try to use it constructively. Thinking about and making changes for the better will improve your readership’s experience; and will ultimately help you through word of mouth advertising and reduced subscription cancellations.

5. Reduce the amount of ads on your site
If your website is currently filled with excessive with ads, consider cutting away some of the clutter and focusing on your opt-in form it's somewhat actually more important.While you might be going f or direct sales or affiliate commissions since it gets you the cash today most sales are made on the 5, 6, or 7th contact, so step back and think about the long term. Build a list first then you can offer them the product. Make capturing names and emails the top priority of your website. 

 

That's why squeeze pages work so well. But if you don't want a squeeze page and want to share content, minimize 'outgoing' ads or replace them with opt-in forms. So, today, start by thinking about how to adjust your site. Get rid of blocks of ads, banners, and other distractions, and replace them with subscription forms, sales copy, and other tools for generating subscribers. In the long run, when you’re making sale after sale to the same people, you will be glad you didn’t throw everything away for a single click or direct sale. 

 

Remember, once you have a list, you can contact them over and over again with offers, gifts and recommendations, meaning your can sell to them again and again. But it can become more than just a quick cash generator. Your list can be your little community of fans that follow your advice and recommendations. Have a wonderful time.

The Process Of Building Targeted Traffic

So let's say you’ve got a great product ready,  and your Website is a virtual sales machine. Now it's Time for the third and final piece to the Web sales puzzle, and that is Attracting targeted traffic to your Website ! You must have learned that to thrive on the Web, you only have to win at three points, each under your control...

1) Develop a great product

2) Write a Website that SELLS

3) Attract targeted customers to the site.

If you succeed at all three steps above, you will certainly succeed. Period ! From product, to a site that SELLS, to attracting targeted traffic, you will be in control of what it takes to SELL.

Now Traffic !!!  It’s the life-line of your business. You know you need it.

But the question is... how do you get it? Methodical trial-and-error was how I built traffic, in the beginning.

Starting from scratch, I tried just about everything possible. Once something worked, I perfected it. And that’s when my traffic stats really started to soar.

From a struggling 1,000 visits per week, traffic rocketed to 5-10,000 per week... with half the effort it took to reach the 1,000 mark.

Sales, of course, increased proportionately.

Why? Very simple answer... my methods were attracting only targeted customers --people with an interest in what I was selling.

This Traffic-Building details concentrates on what works.

Other techniques are only mentioned briefly, for the sake of completeness (and to steer you clear of them!).

You’ll learn how to build targeted traffic in the most time and money-efficient ways possible.

We’ll cover...

• critical and effective online methods
• best “bang-for-your-buck” offline strategies
• useless time-wasting techniques -- save heaps of time by avoiding these.
And we’ll devote special attention to Search Engines...

... the single most important, cost-effective traffic-building method of all! Search Engine won’t object. Actually... they’ll love the way you do it.

1) our customer is very “generic”... (i.e., anyone with involvement in e-commerce).

Search Engines work best when your product has a very narrow target market. Affiliate programs, on the other hand, function ideally when the target market is broad.

Site traffic quickly soared, But... as you’ll see shortly, “hits” are not an important measuring unit -- companies use them to impress people (as I just did!).

So let’s boil that down to a “real number”... our affiliate partners boost traffic to over 5,000 unique visitors per week. That’s not bad for a small company like ours.

Since we value our affiliates as partners, there’s a second reason that we don’t actively work the Search Engines (although we do experiment to stay on the cutting edge)...

2) working the Search Engines would put us in direct competition with our affiliates.

And that’s not fair. We do not compete with our partners-in-sales. So... if you have a niche product to sell, you’re ready to master the engines. And if your business is broad-based, plan to grow a powerful affiliate program.

For either scenario, the “how-to” is outlined in easy-to-follow steps. Bottom line?... This site shows you how to bring targeted traffic to your site... cleanly, simply, and with deadly effectiveness.

Bottom line? Until one masters the Search Engines, time spent elsewhere is more like saying ill-spent. More Information coming soon ! Have a Great Day !