17 Ways To Use The Word "FREE" In Your Adverts

 The word "FREE" is still the most powerful - the most often used word in advertising today! If you have anything to offer FREE to others, you can use this powerful word! It pulls orders better than any other word! Here's some ways to use it:

1.  ONE thing FREE when you buy Another!  This can be the way to get people to order from you!  A second one is FREE, with the purchase of the first!

2.  Buy 2 - get the third FREE!  This can be used to get MORE and LARGER orders!  Giving away ONE, with the purchase of two others!

3.  Fourth FREE, with purchase of Three!  Tire stores and Publishers offer a 4th FREE, when you buy Three others at regular price!

4.  FREE "Trial Size"!  Give away one that's smaller than usual, hoping that people will LIKE what you give them, and want to buy more!

5.  FREE Bed frame, with purchase of A King Set!  Lots of mattress stores use this type of ad!  Offering some sort of "premium" FREE with purchase!

6.  FREE Introductory Class!  This usually is offered with purchase of a Computer; Microwave oven; etc.  (Free Memberships in clubs,etc!)

7.  Use it FREE for 30 days!  Allow people to use something; to use your product or service, FREE, for a limited time!  (Enticing them to order!)

8.  FREE Service with each purchase!  This is used often by Pizza companies, and cleaning services. Free delivery; Free Folding; etc.

9. FREE Interest for 3 months!  Many loan companies and others offer this to entice customers to buy from them!  It's delaying something for a time!

10. Fast service, or it's FREE!  It's Hot, or it's Free!  (7-11 offers Hot coffee).  Denny's says "10 Minutes, or it's FREE!" Customers come to see!

11. 2nd Topping is FREE, with purchase of a Large Pizza! That about says it all!  (Free Extras; Free Colors; Free Inks; No extra charge at Printers!!)

12. FREE Details!  This is used by a LOT of advertisers, who sell products by mail!  Let 'em know you'll send information FREE, just to write and ask!

13. Buy 2 ads, get a 3rd (or 4th) FREE!  This is another way to get Long Term advertisers! They get FREE ads, with every 3rd or 4th they buy.

14. FREE Commission Circulars! Many Prime Sources are willing to offer you FREE circulars (some for postage) to obtain dealers!

Free Dealer Info!!

15. FREE Typesetting, with purchase of an ad! Publishers offer this FREE service to obtain new advertisers!  (Why pay extra for it, if it's FREE?)

16. FREE Catalog!  Many companies send out Catalogs FREE to anyone who writes and asks for one!  More sales result!  (Free Downline Recruiting!)

17. FREE Sample Copy!  Some companies will be willing to send you ONE FREE to entice you to buy more later!  (Free Cassette;  Free Introductory Video, etc!)

Have a nice day.

The Importance Of Customer Service In Business

A great deal of energy is expended by many of the large business corporations persuading us that they are truly committed to providing excellent customer service.

            If my experience is shared by other consumers looking for reasonable service from businesses, then these claims by these business owners are hokum( nonsense, sentimental, or unrealistic).

            A large department store chain is struggling to keep pace with its main competitor.

The retailing group owning the department store chain is considering selling off the business, since they cannot see the solution to the poor performance.

I have shopped at this department store.  One time, I found entering the store to be an eerie, almost surreal experience. 

There were no people. Eventually, a few staff members and customers ambled into view.

I asked for directions to find a product, and was told ‘to the left’ with the wave of an arm, and no eye contact.

A little later, I had to wait for the privilege of paying for the item. 

Staff morale was obviously at rock bottom, and it was no fun to shop there, so people did not bother.

 Any senior executive could surely have seen and sensed what I did. Too obvious, I guess.

            The telephone company had a promotion which involved telemarketers calling and offering a deal that included a free cell phone.

When I received the call, the telemarketer was based offshore, and had a heavy accent.

To make matters worse, the telephone line was appallingly bad – I could barely hear what was being said. 

When I said I did not want a free cell phone the telemarketer demanded to know why not. I ended the call as politely as I could.

For a telephone company to market its services over poor phone lines with a telemarketer who wants to argue with potential customers simply defies belief.

            I was in one of our major banks, and overheard some conversation from the staff behind service desk.

One of the staff, obviously experienced, was dealing with what appeared to be a young customer. She seemed flustered.

When the ‘customer’ left, her colleague leaned over and said ‘that was a shopper’, to which she replied ‘I thought so’.

The shopper was a phantom customer, used by the bank to check if the staff members followed the prescribed formula to deal with a customer.

This branch of the bank dealt with customers who were both wealthy and of advanced age, some a little eccentric.

To use the formulaic approach would risk driving them away.

            We humans are a gregarious species. We enjoy communicating with our fellows - we need to be needed.

We are hard wired to cooperate, so helping one another should come naturally.

But no, decision makers, out of touch with day to day life, seem to come up with formulas to better what we do naturally.

As said at the start – hokum !!!