The Importance Of Effective Marketing

When starting any new business, the main focus must be on effective marketing.

The first contacts will be the most difficult and will probably require references.

However, after you reach your capacity, you will have a tendency to slack off on your marketing.

You'll be so busy with one or two clients that you'll forget that there is an end to the work and to the income.


Suddenly, the work will be are starting all over gain. It is absolutely essential to keep marketing even when things are at their most hectic.

 A certain percentage of your time should be spent bringing in new business no matter how busy your are.

You will have to decide what percentage of time allows you to keep an even flow of business coming in and out.

You will find yourself only spending a portion of your time in "billable hours."

 A certain amount of time must be spent doing administrative functions, like billing and taxes.

Another portion of your work must be spent in staying up-to-date with current developments in the industry and with software and hardware innovations.

You may also want to round out your services by writing articles for magazines or publications or giving seminars or workshops.

 These types of endeavors can help provide additional revenues and expand your network for both clients and subcontractors.

If you billable hours fall off, you will want to devote more time to marketing but remember, no matter how much money you already to have to do, yours is a finite service and sooner or later, you're going to need new business.

So never forget to continue to market..., network, and expand your client base. This will help to curtail the roller-coaster ride many new and/or small businesses face.

Common courtesy will also help your gain referrals and keep your clients happy.

Send a thank you note to clients to let them know that you appreciate their business.

Make follow up calls to let them know that you are concerned that the services you provided them are effective and producing the results you were anticipating.

 A little personal touch here and there can keep your name in the minds of the most hardcore business person.

Have a good time.

Internet Marketing Consultants Must Know Marketing

To be an Internet marketing consultant, you must know marketing. 

While this doesn’t mean that you have to spout marketing theories with every breath, you must know how the complex world of American commerce operates. 

Why have some products and/or campaigns succeeded and others have failed? 

What makes a good marketing campaign? 


What have some companies done to sell their products? at its core, Internet marketing is still marketing.

You also need to know the Internet. While the Internet is too vast and changeable for anyone to really know it, you must keep up with the latest trends and developments. 

What companies are having great success with their websites? What sites are bombing? 

You also need to keep tabs on new technology and trends, so that you can steer your clients in the appropriate direction. 

Remember, you are being paid for your expertise.

As Jason has proven, one thing you do not need to have is technical expertise in computing. 

You should have some basic understanding of HTML code, search engines, and web design, but most often your job will entail simply telling computer experts employed by your clients what to fix, change, or delete.

 In other circumstances, you can use the services of an independent contractor/computer expert to perform technical services for you.

The main piece of equipment that you need to start an Internet consulting business is a computer with a modem.

 It must be powerful enough to search the Internet quickly and efficiently and able to download large files and client websites effectively.

 You’ll also need a high-quality color printer to print out this material. 

To create image files from existing photos, a scanner is also required. 

Altogether, the total equipment cost for starting a business shouldn’t exceed $3,000.

As far as advertising your new business, the best advice is probably to do establish a reputation within the industry.

 Not only will this prevent large and possibly futile expenditures on advertising, but it will also help you network and make contracts.

Fees for Internet marketing consultants range between $50 and $150 per hour. 

Since star-up costs are minimal, once you get your business off the ground it should be possible to recoup your starting costs within a year.

IS THE INTERNET IN YOUR FUTURE?

Although there is much debate about the future of Internet sales, businesses are expected to continue trying to understand how to best use the Internet and their website for marketing purposes.

 That’s why the future for Internet marketing consultants looks extremely bright.

“I think that we’re at a point where (Internet marketing) is still growing at a rapid speed,” 
maybe those two words – “rapid speed” – can also describe your career as an Internet marketing consultant. 

Best Wishes.