How To Easily Get More Sales For Your Business Part 1

We already looked at ways to reduce costs in our business. Here is an Article about how to Anchor More Sales, That is Simply how to get More Sales. You can Read The First Part Here

Entrepreneurs are a special breed of business people who strive for the conventional goals and attain them via unconventional means.   

That oftentimes means not having a lot of  hard cash to invest in the traditional marketing methods for attaining customers.  There are ways though, to make your business a customer magnet that will bring you “sales”.

One of the first things you must know when starting off are the characteristics of your prospects and customers. Just as a wagon needs four wheels to move forward, your business needs four wheels too. 

 They are a marketing plan (whether you have the budget for it or not), a marketing calendar (so you can work the plan as you acquire capital), a competitive advantage (very, very important), and customer research.

The age of the “lone-wolf business owner” is over, gone with the wind and the innocence.   

Today there is a world of businesses that would love to help you in return for you helping them.  Enlisting their aid is paramount, paying them cold hard cash is unnecessary.  This is where you can put some of the bartering skills we spoke of last week into practice. 

You’ll find just how you can help another business owner and he/she can help you after you get going.  I only bring it up here so that you don’t forget to use this resource.

One of the most important things for you to do to achieve your business goals is to stay in touch with the people on your customer list. If you don’t have one yet – then start building one, even if you don’t know them personally yet.

 Do this by mailing announcement postcards to the surrounding neighborhood of your business.   
Announce the Grand Opening if yours is a brick and mortar shop, offering a small gift for the 25^th or 50^th customer on opening day.   

If yours is a business without a walk-in shop send the same announcement about the opening of your business and offer tear-off coupon for them to fill out (with their name & address) for the opportunity to win something in a drawing scheduled for 6 days after your mail date.  There is the beginning of your “customer data base” for all future advertising.

You must find your “niche” or “position” as they call it on Madison Avenue.  Your niche is what you stand for, what makes you different, and the first thing you want your prospective customers to think of when they hear your company’s name. 

Put it down on paper and make everything that you do from this point on accomplish what you’ve written.

10 Ways To Reduce Business Costs And Anchor More Sales

I bet that got might have gotten your attention!    

It’s something that every business owner knows, but it seems to get lost in the shuffle of our day-to-day doing business.

I’m not going to give you a lot of rhetoric on the subject. 


 Instead I’m going to simply give you a list of 10 points on each that will jog your business memory.

Let’s start with some savvy ways to reduce the cost of you :

 1. Barter – You should be bartering goods or services with other businesses.

Try to trade for something before you buy it.
  
2. Network – Could you trade leads or  mailing lists with another business similar to your?

This will cut down on your marketing/advertising costs.

If you don’t have a leads list, try bartering your goods and services for their leads.
  
3. Wholesale/Bulk Buying – You can save money buying your business supplies in bulk quantities.

 Get a membership at a wholesale warehouse or buy through a mail order wholesaler.

Buy most of office supplies/paper through mail order vendors which saves money, and its also delivered to your door.  No lugging from store to car to office, and saving money too!  What a deal.

   4. Free Stuff – Try visiting the thousands of “freebie” sites on the Internet before buying business supplies.

You can find free software, graphics, legal forms, online business services, etc.
 
 5. Borrow/Rent – Have you purchased a piece of business equipment and only needed it for a short period of time?  You could have borrowed the equipment from someone else or rented it from a rental store.

   6. Online/Offline Auctions – You can find office furniture, equipment, and even cars and trucks at online and offline auctions.

 Pay special attention to those held by law enforcement agencies or IRS that auctions off items seized from offenders.

I’m not saying all the time, but before you pay retail for some big ticket items try bidding on them.
  
7. Plan Ahead – Make a list of supplies or equipment that you’ll need in the future.

Watch for stores that have big sales, and purchase your items when they go on sale before you need them.

   8. Used but Not Abused – If you equipment and supplies don’t need to be new, buy them used.

Cars, desks, file cabinets, etc. can be found at yard and garage sales, used stores, on message boards, and free publications.

Some excellent items are sometimes offered when a business decides to relocate or is closing.
  
 9. Negotiate, negotiate, negotiate!  This has become a lost art.

You should always try to negotiate a lower price for any business equipment or supplies.

It doesn’t hurt to try. Pretend you’re talking to a used car salesman.
 
 10. Search – You can always be searching for new suppliers for your needs.  Look for suppliers with lower prices and better quality.

When you find one, try pointing the difference out to your current supplier.

You may get a better deal from him and not have to change.  Don’t be satisfied with just a few.

 You never know when your favorite supplier may decide to go out of business.

You might find these things I’ve discussed a little hard to swallow. 

 Let me tell you, these are things that you learn from doing business, and at an early age. 

 Just remember! Not every millionaire acquired their wealth through inheritance; some were shrewd business dealers

Best Of Luck To You.