How To Easily Get More Sales For Your Business Part 1

We already looked at ways to reduce costs in our business. Here is an Article about how to Anchor More Sales, That is Simply how to get More Sales. You can Read The First Part Here

Entrepreneurs are a special breed of business people who strive for the conventional goals and attain them via unconventional means.   

That oftentimes means not having a lot of  hard cash to invest in the traditional marketing methods for attaining customers.  There are ways though, to make your business a customer magnet that will bring you “sales”.

One of the first things you must know when starting off are the characteristics of your prospects and customers. Just as a wagon needs four wheels to move forward, your business needs four wheels too. 

 They are a marketing plan (whether you have the budget for it or not), a marketing calendar (so you can work the plan as you acquire capital), a competitive advantage (very, very important), and customer research.

The age of the “lone-wolf business owner” is over, gone with the wind and the innocence.   

Today there is a world of businesses that would love to help you in return for you helping them.  Enlisting their aid is paramount, paying them cold hard cash is unnecessary.  This is where you can put some of the bartering skills we spoke of last week into practice. 

You’ll find just how you can help another business owner and he/she can help you after you get going.  I only bring it up here so that you don’t forget to use this resource.

One of the most important things for you to do to achieve your business goals is to stay in touch with the people on your customer list. If you don’t have one yet – then start building one, even if you don’t know them personally yet.

 Do this by mailing announcement postcards to the surrounding neighborhood of your business.   
Announce the Grand Opening if yours is a brick and mortar shop, offering a small gift for the 25^th or 50^th customer on opening day.   

If yours is a business without a walk-in shop send the same announcement about the opening of your business and offer tear-off coupon for them to fill out (with their name & address) for the opportunity to win something in a drawing scheduled for 6 days after your mail date.  There is the beginning of your “customer data base” for all future advertising.

You must find your “niche” or “position” as they call it on Madison Avenue.  Your niche is what you stand for, what makes you different, and the first thing you want your prospective customers to think of when they hear your company’s name. 

Put it down on paper and make everything that you do from this point on accomplish what you’ve written.