How To Create A Highly Converting Squeeze Page

You want to begin building brand awareness as a credible source for information, and by offering an incentive that is strictly available to your subscribers; you will be able to generate exposure faster and easier than by simply offering revamped content or existing private label material.
Your incentive offer doesn't have to be original, however you need to make sure that it contains an "exclusive" element that is only available to those who join your newsletter. This doesn't mean that you can't use private label to power up your actual mailing list; you can, and to save time and money you should.
You could take existing private label content and re-write it so that it reflects your own unique brand or personality. You could also revamp PLR content and offer it as additional resources in alternate forms such as reports, guides, tutorials, or even a video training series.


Outsource Your Incentive Offer

Outsourcing your incentive offer doesn't have to be a time consuming, costly process and can in fact, yield incredible results. You can affordably hire a freelance writer from online forums or community freelance sites, saving the time and money from not having to post a listing in the traditional freelance marketplaces and being able to evaluate writers closely before choosing your provider. http://fiverr and http://www.WarriorForum.com are two top resource places for finding quality freelance writers who would be willing to write a high quality report for you for a sum.
Just take the time to draft out a spec sheet that indicates what you are looking for, the style of writing you prefer (conversational, etc), and the length of the report as well as the focus, edge and market you are targeting.
If possible, provide samples of reports that demonstrate what you are looking for, and stay in close communication during the development phase, so that you end up with a polished product based around your expectations. Since it's an incentive offer that you are giving away to your list, the report could be as short as 10 pages in length. In fact, it's usually best to keep it shorter as the report is only used to introduce your newsletter to your subscribers, and to begin establishing and building a relationship with your list.
Warm them up, but don't give everything away!

You want to take your time creating a value proposition that will motivate visitors into becoming confirmed subscribers. Your goal is to position yourself within your market and stand out by offering something of distinct value that they can't find anywhere else. In other words, you want your incentive offer to reflect your overall brand, so that people are impressed, motivated and responsive to upcoming broadcasts and emails!

Make sure that your incentive offer ties in directly with your back-end system, so that from the minute they download the report (or other incentive offer), your system begins to work its magic, motivating subscribers into becoming active customers through follow up products.

If you don't have a product of your own to offer subscribers on your back-end, consider promoting affiliate products or securing high quality private label content that you can re-brand and sell as your own.

The idea is to use the incentive offer to set the wheels in motion, and then to continue building a relationship with your list by staying in close communication with a well balance of high quality free content, and promotional based material (affiliate products, other offers, services, recommendations, etc).

Have wonderful day.

9 Tips To Create Better Customer Relationships

Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem.
Online marketing tactics are now very important, especially with the increase in competition across the world wide web. One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers.
 This means marketing tactics that build a strong, trusting relationship with customers are very important. Building trust starts with the first encounter with your website and continues with every single subsequent interaction. According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.
A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.
When people visit your site, they quickly scan the headline to see if they want to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you 
have to say.
This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you’ll lose customers quickly.
It’s important to build this connection with customers and website visitors to gain their commitment and loyalty.
They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network. Relationship marketing is a valuable marketing tactic for online entrepreneurs.
It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase. Some of the most effective tips and methods deployed to begin building a positive relationship include:
1.      Make every customer interaction count.
2.      Follow-through on commitments and claims about products or services.
3.      Offer benefits and product value that responds to the customer’s desires.
4.      Treat customers as individuals who are respected and valued.
5.      Listen to customers – even complaints can be a gift if handled properly and quickly.
6.      Be available and accessible when customers have questions, concerns, or comments.
7.      Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive.
8.      Make your website user-friendly and easy to navigate for new and existing customers.
9.      Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website. Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued.

Have A Great Day.