You want to begin building brand awareness as a credible source for
information, and by offering an incentive that is strictly available to
your subscribers; you will be able to generate exposure faster and
easier than by simply offering revamped content or existing private
label material.
Your incentive offer doesn't have to be original, however you need to make sure that it contains an "exclusive" element that is only available to those who join your newsletter. This doesn't mean that you can't use private label to power up your actual mailing list; you can, and to save time and money you should.
You could take existing private label content and re-write it so that it reflects your own unique brand or personality. You could also revamp PLR content and offer it as additional resources in alternate forms such as reports, guides, tutorials, or even a video training series.
Outsource Your Incentive Offer
Outsourcing your incentive offer doesn't have to be a time consuming, costly process and can in fact, yield incredible results. You can affordably hire a freelance writer from online forums or community freelance sites, saving the time and money from not having to post a listing in the traditional freelance marketplaces and being able to evaluate writers closely before choosing your provider. http://fiverr and http://www.WarriorForum.com are two top resource places for finding quality freelance writers who would be willing to write a high quality report for you for a sum.
Just take the time to draft out a spec sheet that indicates what you are looking for, the style of writing you prefer (conversational, etc), and the length of the report as well as the focus, edge and market you are targeting.
If possible, provide samples of reports that demonstrate what you are looking for, and stay in close communication during the development phase, so that you end up with a polished product based around your expectations. Since it's an incentive offer that you are giving away to your list, the report could be as short as 10 pages in length. In fact, it's usually best to keep it shorter as the report is only used to introduce your newsletter to your subscribers, and to begin establishing and building a relationship with your list.
Warm them up, but don't give everything away!
You want to take your time creating a value proposition that will motivate visitors into becoming confirmed subscribers. Your goal is to position yourself within your market and stand out by offering something of distinct value that they can't find anywhere else. In other words, you want your incentive offer to reflect your overall brand, so that people are impressed, motivated and responsive to upcoming broadcasts and emails!
Make sure that your incentive offer ties in directly with your back-end system, so that from the minute they download the report (or other incentive offer), your system begins to work its magic, motivating subscribers into becoming active customers through follow up products.
If you don't have a product of your own to offer subscribers on your back-end, consider promoting affiliate products or securing high quality private label content that you can re-brand and sell as your own.
The idea is to use the incentive offer to set the wheels in motion, and then to continue building a relationship with your list by staying in close communication with a well balance of high quality free content, and promotional based material (affiliate products, other offers, services, recommendations, etc).
Have wonderful day.
Your incentive offer doesn't have to be original, however you need to make sure that it contains an "exclusive" element that is only available to those who join your newsletter. This doesn't mean that you can't use private label to power up your actual mailing list; you can, and to save time and money you should.
You could take existing private label content and re-write it so that it reflects your own unique brand or personality. You could also revamp PLR content and offer it as additional resources in alternate forms such as reports, guides, tutorials, or even a video training series.
Outsource Your Incentive Offer
Outsourcing your incentive offer doesn't have to be a time consuming, costly process and can in fact, yield incredible results. You can affordably hire a freelance writer from online forums or community freelance sites, saving the time and money from not having to post a listing in the traditional freelance marketplaces and being able to evaluate writers closely before choosing your provider. http://fiverr and http://www.WarriorForum.com are two top resource places for finding quality freelance writers who would be willing to write a high quality report for you for a sum.
Just take the time to draft out a spec sheet that indicates what you are looking for, the style of writing you prefer (conversational, etc), and the length of the report as well as the focus, edge and market you are targeting.
If possible, provide samples of reports that demonstrate what you are looking for, and stay in close communication during the development phase, so that you end up with a polished product based around your expectations. Since it's an incentive offer that you are giving away to your list, the report could be as short as 10 pages in length. In fact, it's usually best to keep it shorter as the report is only used to introduce your newsletter to your subscribers, and to begin establishing and building a relationship with your list.
Warm them up, but don't give everything away!
You want to take your time creating a value proposition that will motivate visitors into becoming confirmed subscribers. Your goal is to position yourself within your market and stand out by offering something of distinct value that they can't find anywhere else. In other words, you want your incentive offer to reflect your overall brand, so that people are impressed, motivated and responsive to upcoming broadcasts and emails!
Make sure that your incentive offer ties in directly with your back-end system, so that from the minute they download the report (or other incentive offer), your system begins to work its magic, motivating subscribers into becoming active customers through follow up products.
If you don't have a product of your own to offer subscribers on your back-end, consider promoting affiliate products or securing high quality private label content that you can re-brand and sell as your own.
The idea is to use the incentive offer to set the wheels in motion, and then to continue building a relationship with your list by staying in close communication with a well balance of high quality free content, and promotional based material (affiliate products, other offers, services, recommendations, etc).
Have wonderful day.
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