How To Boost Online Businesses With Keywords

You already know once you identify the best keywords and keyword phrases relating to your business. it's important to use them in your promotional and marketing activities as well as on your website itself. 

There are a number of relatively simple ways to do this.

First, you can write articles about topics relating to your business (making sure to include the appropriate keyword phrases within the article text), and submit them to publication directories like Ezine Articles (www.ezinearticles.com) and GoArticles (www.goarticles.com) etc. This can be a great way to get additional exposure for your website, because these kinds of websites get very large amounts of traffic every day.

Be careful, though.  If you’ve already published an article on your own website, you shouldn’t spend any time submitting the same article to a publication directory. Internet search engines ignore “duplicate content” from or linked to a particular website.

 You can always rewrite, modify or update your previously-published articles, of course, and as long as they are sufficiently different from the original, they will help your search engine ranking. One key part of the submission process is that you can upload a short biography of yourself to go along with the article itself. 

 In this biography, you can include a couple of links directly to your website. One of your links will likely point directly to the webpage that you want the reader to go to immediately after they read your article. 

Make sure that when you first create your user profile on the article directory site, you add a professional-looking picture of yourself if that option is available.

Having this picture included in your biography at the end of the article can go a long way to creating a more personal relationship between you and your prospective customers. 

 A picture also draws attention to the biography, which makes it more likely that a prospect will click on one of your links (which is ultimately the entire purpose of submitting the article to the directory). Another great way to use your keyword phrases is by associating them with online videos.

Online video is rapidly becoming one of the most effective ways of business promotion. Take a little time to create a simple video that somehow relates to your business, or to your market niche.

  One popular format is the “how to” video – depending on how much time you’re able to spend, you could also do a series of “how to” videos to keep drawing in potential customers. Your goal is to upload these videos onto popular sites like YouTube (www.youtube.com) and MetaCafe (www.metacafe.com), and as part of this process, you’ll need to come up with a title, description, and list of tags for each video.  

Not surprisingly, the title, description and tags will all be based upon (or contain) the keyword terms and phrases that you’re targeting. 

 You can also use free tools like TubeMogul (www.tubemogul.com), which is a bulk video uploader, to make sure you’re getting the widest distribution and viewership as possible.

Once you get into the habit of preparing and distributing promotional articles and videos that use your target keywords, you’ll find it much easier to do so on a regular basis. 

This will lead to an increase in the targeted traffic that comes to your site, which in turn will boost your website’s bottom line.

Have a wonderful day.

What Are Keywords?

Once you’ve decided to start your own online business, you’ll first want to get a firm grasp on how your potential customers use the Internet.

In particular, you’ll need to learn what exactly they use the Internet for.

It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer services.  But of course this isn’t the case.

Rather, most people use the Internet to get information.

 That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.

So how do people tend to go about finding answers to their questions?

 As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s search engine) and Yahoo.  

While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available.

However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box.

 This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.

Let’s say, for example, that the individual is interested in losing weight.  If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results.  Go ahead and Google “weight loss.”

Notice the yellow box at the top of the page, and the narrow column that runs down the right side of the page.

 These are paid search results – companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term “weight loss”.

Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays the so-called “organic” or search results.  This means that the Google search engine determined these web pages to be most naturally (or “organically”) related to the phrase “weight loss”.

The phrase “weight loss” is what we refer to as a “keyword term”.

You can see the importance of the keyword term by the fact that the phrase “weight loss” is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you’ll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you’re selling.

After identifying those keywords, you could certainly launch a paid advertising campaign like the ones in the screenshot above.  This would be an easy way of driving lots of relevant traffic to your website, right?  

Unfortunately, because of the level of competition for the attention of prospective customers, it’s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

New web business owners will probably want to wait to do paid advertising until they are more firmly established, and instead focus on getting the best organic search results placement for their website.

 You can do this by using keyword research skills and optimizing your website accordingly.
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