7 Smart Tips To Improve Traffic From The Search Engines

Getting high website rankings is key in online Business - otherwise, there may be no one to buy your products,Because they cant see it! Today is going to hit on the extremely broad question of how to get higher search engine rankings.

Unfortunately, there is no single answer to this question. It's one  question that would take hours to properly discuss, and there are hundreds of e-books on the topic.

But, I can definitely show you the simple basic steps as usual and I will tell you what you need to be working on and all things you'll go into in further details in the future.

Now To What Search Engines Want...... Google is the major search engine with over 60% Patronage, meaning what they want, we have to give them. Yahoo Search ,Bing, Ask and Dogpile are great engines too, but they just don't have the volume and patronage that Google enjoys, and for the most part the algorithms are very similar across them.

As for what Google wants, they've never been privy to tell us their search ranking details, but we have been able to speculate quite a bit - here's a list of some of the things we do know:

1.  Inbound Links - The original algorithm that made Google what it is today is the one that taught the web how to rank sites by how many links they get from other sites.

In particular, Google ranks you by the links you get from authority, reference, and related sites to your website. They don't like link exchanges or link farms and they definitely don't like empty pages with unrelated content linking to you.

They however do like .gov and .edu sites because of their reputation and high Page Rank sites, and content rich sites that are very related to your niche to link to you.

2. Navigation Structure - Your pages should all be linked so that you can reach any other page on your site with ease. Remove any dead-end links, and don't have any links nested more than 3 pages deep in the structure.

3. Content Quality - More and more, Google's spiders are learning how to tell if your content is of a decent quality, Quality Content is the Best.

4,  Keyword Density - Keyword density is far less of a factor than it once was, but it still stands out as a big part of the process. You'll need to ensure keywords appear in your Title Tags, META tags, your headings on the page, and within inbound links you have pointing at your site. Closeness and placement on your page are also important as it shows the relative value of that keyword.

5. Outbound Links - Links are fantastic coming in, but they can be valuable going out too. If you're referencing quality, related sites in your niche, it will show that you intend on providing your visitors with quality and valuable information.

6. Clean Pages, Codes and  HTML - Messy HTML that isn't verified and has bad tags will not necessarily hurt you much  though, but it sure won't help to rank better. There are conventions here that are too complex for a short message, but you'll want to have a programmer or someone that understands HTML to clean up any code you use on your sites if it's old or doesn't perform well.

7. Using LSI..(latent semantic indexing) and other natural language filters to gauge the way your keywords are laid out and how the content is formatted, they can tell if you're writing for a ranking or for useful content. 

 

The result is that most pages need to be at least about 400 words now, keyword density needs to stay below 4% and content needs to be topic related. Getting high search rankings is a long process that requires patience and an expert eye for content development, keyword researching and then Implementation.

However, if you do it right, you'll find more value in your organic search listings than any single PPC campaign could ever provide as traffic will pour in repeatedly without any additional costs.

while I've taken you through and explained how to do Website optimization like the pro's do above, You can also learn and work on building good links, just like Networking, Which is one of the things Google and other engines loves a lot. Have a Pleasant Day