Understanding How Search Engines Work

One of the biggest mistakes that new online business owners make is thinking once their websites are up and running on the Internet, they just need to sit back and watch the customer inquiries and orders roll in. 


This is a mistake because if no one knows your website exists, or can’t find the website when they’re searching for the type of product or service you sell, then you’re never going to make any money. 

Even if you have a top-notch web store, if potential customers can’t find it then they can’t buy from you, and your business is likely to fail.

To avoid this unfortunate situation, it’s vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), that  you inform Internet search engines about your site.

If Google, Bing (Microsoft’s current search engine) and Yahoo don’t know that your website exists, or what type of business you conduct, then they can’t include links to your website as part of a search results page. 

To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keyword phrases that are most appropriate to your products and services.

 Think of them as being the words and phrases potential customers would type into a search engine if they’re looking for your products or services, You can tag these as Keywords.

Second, you’ll need to build each of the website content pages around those phrases, and make sure the search engines will be able to “find” the pages you’ve made. 

Search engines use computer programs called “spiders” or “robots” to review millions of web pages every day, in order to determine what type of information is contained on those websites.  (You might also hear this process referred to as “crawling”.)

 This information is reported back to the central database of that search engine, where it is then categorized.

Each search engine uses a different technique to determine which individual web pages are most relevant to any particular keyword phrase. 

The exact algorithms are secret, and it is thought they change over time and even now regularly.

 Since search engines are businesses themselves, they’re always trying to provide the best service to their users.

If you take the necessary steps to optimize your website, these search engines are able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results on search engines.

Not only that, but search engines provide results in a particular order; meaning the web pages which are considered to be most relevant and helpful to the key phrase will appear at the top of page of the results list. 

Since most of us tend to consider and click the links near the top of the list first, it’s important to not only get your web pages properly indexed to desirable keywords, but also to get your web pages near the top of the results page. 

Accomplish this and your business is destined for long-term success and profitability. Good luck

9 Best Tips To Create Strong Customer Relationships

Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.

One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important.

Building trust starts with the first encounter with your website and continues with every single subsequent interaction. According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day.

A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.

When people visit your site, they quickly scan the headline to see if they want to read more.
They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you’ll lose customers quickly.

It’s important to build this connection with customers and website visitors to gain their commitment and loyalty. They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network.

Relationship marketing is a valuable marketing tactic for online entrepreneurs. It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet. But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase.

Some of the most effective tips and methods deployed to begin building a positive relationship include:

   1.  Make every customer interaction count.

      2. Follow-through on commitments and claims about products or services.

    3.   Offer benefits and product value that responds to the customer’s desires.

      4. Treat customers as individuals who are respected and valued.

    5. Listen to customers – even complaints can be a gift if handled properly and quickly.

     6. Be available and accessible when customers have questions, concerns, or comments.

     7.  Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive.

  8.   Make your website user-friendly and easy to navigate for new and existing customers.

   9.  Create a blog about your business where discussion is more casual and inviting.

Relationship-marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.

Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued. You can also read about Building relationships here, Thank you for reading, Have a wonderful time.