Executive Summary:
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Name of business________________________________________
Legal form_____________________________________________
Contact address_________________________________________
Business location………………………………………………………………………………………………
Telephone And E-mail______________________________________________
Nature of business_________________________________________
Manufacturer, Service provider, Trading, Others, please specify..........
Owner(s)
(Name, Address, Qualification, Function in the business and Relevant experience)
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Briefly describe the idea behind your business
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Specify the intended Products or Services
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Describe the intended market ________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________
State the total Capital required to set-up the business___________________________________________________
Show the Working capital required for the first one year _______________________________________________
Total ___________________________________________________
Specify the Source of obtaining capital
Personal savings __________________________________________________
Partner’s contribution ______________________________________________________
Loan from Family/friend ___________________________________________________
Bank loan ____________________________________________________
Sale of Asset………………………………………………………………………………………….
Retirement benefits…………………………………………………………………………………………………..
Motivation for Starting a business
Describe why and how you came up with the business idea
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Explain how you think the Business idea will work and grow
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State how the business will change your life
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Business Concept
What value (new or improved) does your business seek to provide?
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State the nature of technology to be used in delivering the value
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Specify the type of product (s) to market
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Explain the unique customer experience to be offered by your product
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In what sector is your business? State whether in mining/agriculture, manufacturing, services, education, health etc __________________________________________________________________
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Market
Describe your market—stating the nature of your customers and the segment of the market to served
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Explain key factors affecting the market
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Explain how you will reach your target market
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Competition
Who are your main local competitors?
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Who are the international competitors that offer similar products?
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What makes your products or services better or different from that of the competitors? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Does your business have any unique feature that will be difficult to imitate by competitors?
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Supply Links
What type of inputs do you require for your business?
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How and where will you get the inputs for your business (source, price, technology, etc) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Are the key inputs available locally? …………If not how easily will you obtain the supply……………………………………………………………………………………………………………………………………………………………………..
Management
What skills and /or experiences do you have to enable you successfully manage the business?
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Who else will work with you to manage your business--partners, co-owners (if any)?
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Do you require professionals/people with special skill to run the business?.........if yes are they readily available and affordable? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Business Risks
What risks or challenges do you anticipate that may affect the success of your business (What can stop you from making this business a success)? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
How will you mitigate or reduce these risks?
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Finance
State the financial requirements for your business __________________________________________________________________
List the key items you will obtain with the funds
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How do you intend to raise the funds? __________________________________________________________________
Do you intend to obtain loan?....................................................................................
If yes how much?
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How long it will take you to repay the loan?
How do you intend to grow the business over the next 5 years?
Illustration of Cash flow and financial statements