It's ALL about value adding.
If we were to take a moment out of our busy days, to experience our web endeavors.
“The challenge we all face is that many people don't care about you!
They mostly care about themselves, which is pretty natural.”
Are you using obnoxious/psychotic color schemes, hard-to-read fonts and/or multi-media over-load Or, is your page clean, crisp and completely devoid of truly unnecessary noise and clutter?
If we were to take a moment out of our busy days, to experience our web endeavors.
“The challenge we all face is that many people don't care about you!
They mostly care about themselves, which is pretty natural.”
What is my very first impression, visually, of your site?
Are you using obnoxious/psychotic color schemes, hard-to-read fonts and/or multi-media over-load Or, is your page clean, crisp and completely devoid of truly unnecessary noise and clutter?
Is your color/font scheme aesthetically pleasing to the eye?
Does your layout represent single-focus, which a clear and
definitive call to action?
What real value are you actually adding to me?
Does the amount of value {you seek to add to me} inspire me
to naturally share your website with others, based on simple excellence?
Can you actively pinpoint each of the viral techniques both
present, and missing, in each of your Web endeavors?
This one Principle, alone- if mastered with passion and zeal-
will conservatively increase your base-rate chances of outstanding success by
at least double.
Do NOT, for love of all that is precious in your life,
promote something that you are not whole-heartedly sold on- as the end-user:
As a result, failure can be a statistical certainty waiting to happen.
Thousands of books have been written on the subject and more
are being manufactured daily.
A subject that most
people have a difficult time- at best- to actually sit down and learn just the
fundamentals of. And with good reason...it's Real Work.
However, you will be simply astounded -if not outright
floored- when you pay your due diligence and see just how much per hour top
Sales Copy writers are thoroughly enjoying.
And they can easily command these prices because the amount
of people that actually can write juicy, hypnotic copy are very far and
exceptionally few in between...
Remember the Great Internet Marketing Caveat: Your Website,
sales, and autoresponder.
Why? There's a whole lot of it out there that comes across
as just plain cheesy.
Pay your due diligence and start your own private swap file of both on and off line ads/sales that:
Pay your due diligence and start your own private swap file of both on and off line ads/sales that:
Totally grabs you, or...Leaves you with the impression that
a chimpanzee would most likely have created a better ad or superior sales copy!
The former is to inspire you to write your own compelling
sales copy [not to plagiarize, of course].
while the latter is to inspire you to see all advertising in a whole new light. Whether it be radio, TV, Web, etc.
while the latter is to inspire you to see all advertising in a whole new light. Whether it be radio, TV, Web, etc.
Specifically- how you would make a bad ad or sales copy
compelling; and really compelling sales/JV copy or ads irresistible.
Take some time each and every day to gain further mastery in copy writing.
In as few as a few short months- even weeks.
Take some time each and every day to gain further mastery in copy writing.
In as few as a few short months- even weeks.
You'll find yourself able to quickly and easily adapt to
[and emulate] quite a number of different writing styles and 'voices'.
Furthermore, you will start to naturally pick ads and copy apart and 'rebuild' them...almost subconsciously.
Best of luck to you.
Furthermore, you will start to naturally pick ads and copy apart and 'rebuild' them...almost subconsciously.
Best of luck to you.