9 Determinants To Make Blogging Help Your Business.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. 

But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

 
1.  Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

2.    Setup several test blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs.

3.   Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.

4.  Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

5.  Remember the following safety measures in blogging: legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities; corporate communication and legal department are responsible in educating the senior management on how blogs might affect business; create blogging policies; set limits on who gets to blog and what information are allowed to be made public; avoid outright marketing blog or you will shy away your readers; make content updated, relevant and fresh;  reinforce the company’s core values; and encourage employees to use it.

6.    Start blogging and complete 20 posts before going to marketing, Then begin marketing.

7.    Regularly monitor the coming ins and outs of readers and get updates. Then, measure your
results. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.

8.    Strive to be consistent with your topic all the time and Try to have unrelated topics with general and broad appeal.

9.    Schedule updates regularly. For instance, on Monday, Wednesday and Thursday to update blogs. Once you have done all these things, you can now ultimately enjoy the value of business blogging and other benefits that come along. Have a wonderful day and stay safe.

The Big Think Picture After The COVID-19 Lockdown

The lock down has gradually been relaxed*⛹🏼‍⛹🏼‍♂⛹🏼‍♂⛹🏼‍♂⛹🏼‍♂⛹🏼‍♂ In as much as COVID19 pandemic is regrettable by what it portends for inclement times, it can also be a blessing in disguise.

Brainstorming with a friend, we came to the conclusion that this is the best time to ask ourselves serious questions so as to reinvent self. If you have been working for a company for more than 5yrs and you don't have a fairly reasonable savings ...

 

 *You need to think* If you have been doing a particular hustle for more than 5yrs and nothing to show for it. *You need to think.* If you've spent one month at home under Lock down drawing from your reserves without cash inflows from other sources......
 

*YOU NEED TO THINK, ADJUST AND FIND SOLUTIONS.*
IF You've spent 30 days at home browsing the internet, responding to greetings in Facebook, looking up pictures in Instagram, watching YouTube videos, responding to WhatsApp chats, calling everyone and nobody is calling you.... *YOU NEED TO THINK, ADJUST AND FIND SOLUTIONS.*
 

IF you've spent 30 days at home eating delicacies,drinking choice wine, sleeping, watching movies and exercising  in your gym without reading a word from any book.....*YOU NEED TO THINK, ADJUST AND FIND SOLUTIONS.*
*30 days about a month Lock down means 720 idle hours, multiplied by the number of months your country, area or region was on lock down.

*720 idle hours translates to 43,200 minutes of idle time.
*8 Man hours work time per day translates to 240 hours lost time or capacity under utilization or inefficiency index.
 

Life has given us almost a month to think about ourselves and come out with a Grand Strategy and 

productive plan to stem the tide.What we are facing now is almost the same thing some retirees face when they retire from jobs and even worse. 

 

One thing to note for sure is that, at the end of this pandemic, many businesses have suffered severe setbacks and new ones will emerge out of thick skin.
 

Big Tech companies and Start-Ups have swallowed SMEs, Digital media is gradually burying traditional media, Artificial Intelligence is gradually taking out unskilled labour. 

 

Billionaires in manufacturing and production are feeling the heat and new ones in tech like Zoom took no time to emerge. So, ask yourself, which side will I belong to when this Lockdown is over?
 

Meanwhile, as we speak, many companies typed their own *redundancy* letters to be distributed to staff. Don't spend your time waiting for *COVID-19* daily statistics.
 *Sit in a safe home place, LOOK AT THE BIG PICTURE, THINK. STRATEGIZE and COME OUT STRONGER*
 

*Schools in advanced countries with good technology, like the USA and UK are not shutdown but moved on to online academics via zoom and other application video conferencing software.
 

*The financial services sector(Wall street, NASDAQ, Nigerian stock exchange ) were not shutdown but trading online.
 

*Certified online courses were also running.
It is only in the third world that the Lock down is considered holidays without electricity, ventilators,test kits and face masks.
 

Below The Game Changers after the Lock down are:
 

*Smart Thinkers.
 

*Multi super skill innovators.
 

*Creative inventors.
 

*Ideas Merchants.
 

*Cost reduction strategists.
 

*Market share readers.
 

*Competition induced drivers.
 

These boils down to the search for "HOT BRAINS" or High Level Human Capacity index cases for Strategic Turnarounds and Corporate rebound.
 

*WHAT TO DO?*
 

*Think diversification.
 

 *Think Advisory Consultancy.
 

*Think Capacity building.
 

*Think Technology
 

*Think Skills set innovation.
 

*Think High skill Tech Agriculture.
 

*Think Start-Ups.
 

*Think Time Management.
 

*Think Study.
 

*Think impact speaking and writing.
 

*Think the Push factor or Psychological drivers.
 

*Think Strength Conservation. Plan: Where to be.
 

When to be there.
 

What to do.
 

How to do it
 

What to say.
 

How to say it.
 

When to quit.

*TIME, TASK AND TIDE DEFINES STRATEGIC ENGAGEMENT*. Have a wonderful day.