How To Set Up A Professional Tailoring Service

There are many service businesses one can start with little or no capital even from home and one of such businesses is Tailoring.

The good thing about this business is that you could start with just one sewing machine from your bedroom and within months be handling jobs worth hundreds of thousands of naira depending on how well you prove yourself.

The business typically involves taking customers measurements and their requirements and sewing to type.

The potential in the business is vast but is only for the skilled and patient.

NB: Your skills and expertise should be your greatest asset in this business and excellent rapport with customers else you could be frustrated and be forced to make an early exit.

Opportunities

There are many companies and institutions that need to have uniforms produced in bulk to be worn by their staff or members.

Think about churches, hotels, security guards companies, para-military institutions, factories and hospitals to mention a few.

Think of just how much contracts you could potentially secure if say you’re contacted to sew uniforms for a primary school with 1000 pupils or a security guards company that needs 300 uniforms and there thousands of companies like that all over the country.

Besides this there’s also customized tailoring in which a client wants his/her clothes sewn to their own tastes and specifications.

For this class of customers the price is premium and majority of people who fall into this category are celebrities and upwardly mobile, trendy and socially active folks who would rather rock expensive designer wares than buy common clothing.

Challenges

Tailoring is quite a challenging vocation to undertake as there are so many people doing it with profit margin not so attractive but that is if you are like every other tailor.

The key to standing out and making a brand that puts good cash in your pocket is excellence and efficiency.

Can you despite the challenges be an excellent and efficient tailoring service? One of the key challenges is low purchasing power within the economy.

People and even companies complain of cash squeeze which makes it difficult for them to pay for goods and services at premium prices so they’ll rather patronize someone else who can offer them a lesser charge that could negatively affect your bottom line.

Besides the cash squeeze could also result in low patronage.

Marketing Strategy

Reaching your target market shouldn’t be a challenge once you become a household name therefore the real strategy would be how to make yourself well known within your niche.

There are many ways to achieve this for instance effective customer service, excellent branding, referrals and direct marketing to clients.

Financial Summary

Sewing Machine: N45,000

Accessories (scissors, tape, threads etc): 15,000

Shop Space: N70,000

Furniture: N10,000

Others: N30,000

7 Ways To Elevate Your Mobile App Traffic And Boost Your Sales Online

Marketing a mobile app can be a lot of work. For many online businesses, it is difficult to find the justify audience who need their app.  

 

That’s not all, to ensure your app is a success, it must become a part of customer’s daily lives. It is hard to imagine that more than a thousand mobile apps being submitted every day. 

 

Just to be able to stand tall amongst this competition, can be very challenging. If you already have a mobile app and are looking for ways to boost downloads for increased revenue, you are not alone. 

 

 In this post, we discuss various techniques that you can use to attract more traffic on your app, and consequently increase your revenue. We are excited to reveal the most promising tips to help you achieve your marketing goals and your missions for this year. Let’s get started:

 

1. Creating awareness on your website 

Businesses that have a good audience on their website should certainly leverage it to market their app. Treat your website as an asset to create awareness amongst your existing audience. 

Now, there are several ways of approaching this. Filling up your landing page with ads of your new mobile app launch will not help. Just a small information on the header or footer with an icon for the relevant app store should do its job. 

If you have an engaging blog page, publish a blog that talks about the launch of your e-commerce mobile app. Don’t forget to submit it on social media.

2. Spread the word among existing customers

Websites are a good channel of informing existing customers that your launching a new mobile app but what about customers who visit your website less frequently. Spend some time reaching out to existing customers through different channels. 

For instance, send professionally designed launch email announcing your arrival on m-commerce. It is important to create an excitement among your customers. 

To do that, start with building and including a page on your website to let your customers know that your mobile app will soon be live. The same message can also be conveyed through an email, before you actually send the launch email.

3. Try to retain more & acquire less

Sustaining on the mobile screens of thousands of customers can be harder than you imagined. In most cases, users end up deleting an app within months of downloading it. The primary cause for apps to fail is businesses focusing just on downloads and not on retention.  Mobile app owners focus on increasing the downloads more than keeping the current ones.

Luckily, you can go with numerous options to sustain and grow while marketing your app correctly. To ensure your app users don’t get bored very soon, the design should be very engaging.

 

In simple words, the design of your app should follow your customers preferences, which is only possible if you know them. Study your app user’s behavior and see how they interact with your app to make changes if necessary. At the end of the day, customers will only stick to your app because it’s engaging, not because you would like them to. 

 

Secondly, give your customers more reasons to shop from your app. For instance, introduce offers or promotions that is only valid mobile apps. There will be first time users too, potentially users that are not clients. If you want them to convert into customers, it’s important that you sugar coat their first deal. Give away special discounts to potential customers.

4. Promote your app on social media 

Yes we are stating the obvious.

Some companies almost overlook the power of social media. If social media is not part of your marketing campaign, you are letting go of a huge audience. A good marketing agenda is not inviting people over, but going where everyone else is. 

 

Social media is where your audience is, irrespective of the niche. Strategize and plan out activities for your social media channels. It is important that while your campaigns are professional, they are also a click bait.  

People don’t have time to visit pages that are not worth their time.

Share your blogs, conduct competitions, market your brand by ranking on popular hashtags. There’s a lot you can do with social media marketing campaigns.

5. Indulge in SEO activities

In the first section, we suggested that you create and include a page on your website that talks about your mobile app. This section will be really helpful for websites that already rank well on search engines. 

 

Optimize the page that is dedicated to your mobile app. Add meta tags (title + description), use keywords that will help you appear on relevant searches. If your page ranks well, there are chances that customers can find you through search result. This will increase the visibility of your mobile app. 

6. Focus on App Store Optimization

More important than SEO activities is App Store Optimization for mobile apps. While launching your mobile app, create a store page that has valuable information of your app. This page should focus on every reason why people should download your app. You only get a limited set number of words to explain the purpose of your app in the app title, sub-title and description. Play with words and make sure you include relevant keywords to make it easier for people to find you.  

 Design your app icon mindfully. Use only screenshots of best screens of your app to impress the customers. This step is important because your customers can find you if your app is optimized and move to the next one if it’s not.

  7. Go with native apps for enhanced UI

Small businesses like to believe that it is enough to turn website into app as a launcher. Website owners that are deploying a mobile app builder to convert their website into a mobile are not sure if they will get a native app or hybrid app.

Known to perform wonderfully in patchy internet connection, native apps offer an experience that is incomparable to hybrid apps. If you can’t empower your customers to continue using your app in low internet connectivity areas, you will only frustrate them. 

There are a few app builders that will allow you to build a mobile app on a native platform on a shoestring budget. You can try an app builder that will let you release a cross-platform app for both Apple App Store and Google Play Store.  Your mobile app can really turn things around if you choose a good platform to build it and market it. Plan your marketing efforts before actually lurching forward.

AppmysiteAppMySite, mobile app builder, is powerful tool that helps to convert website into a full-blown app in three easy steps. Simply sign up and build your mobile app for free.

https://www.appmysite.com/