5 Digital Marketing Basics To Know Now And To Come

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. 

These methods get upgraded on a regular basis as new technologies emerge across the globe. 

Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)
First of all, the artificial intelligence (AI) will be quite more popular in the coming years. Machine learning is another important part of digital marketing. 

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. 

So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media
Make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned.

 This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook. According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles  or blog posts that much any longer.

3. Optimize your sites for Mobile Devices
In 2021 and beyond, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google. 

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers will continue to decline, while that of laptops and mobile devices is on the increase.

4. Consider Mobile apps
In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now. With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. 

Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent. So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated over $88 billion, give or take, in recent years.

5. Focus on the Customer Experience
For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. 

This will help you increase your sales over time. If your customers are satisfied with your products or service, they will keep coming back for more. So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2021 and beyond.










DSDM is an ideal resource if you are interested in digital marketing training in West Delhi.
You can check out their courses on DSDM.in.

Article Source: http://EzineArticles.com/expert/Shalini_M/2609777

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How To Turn A Struggling Startup Into A Successful Business

When you go to the doctor, he or she will not prescribe a solution to your symptom without a diagnosis. 

Similarly with businesses--large, small, start-up, or established. To identify underlying issues, we must perform a diagnosis.

First, what does struggling mean? The particular symptom could be insufficient sales, poor quality, inadequate staff, underfunding, and many other permutations. 

However, an important issue often overlooked is this: Does this business have the potential to be viable? Indeed, not because you decide to be in business means there is a market for the goods and services you offer! Did you do proper market research? 

Did you choose an activity that merely fits your talents and desires? How much planning did you do before you started?

Second, after diagnosing the issue(s), it's essential to deal with each matter identified, methodically, objectively, and be prepared to change course if needed. 

The result of this process might involve closing the business to stop the cash drain. It is a good idea to seek counsel from a trusted, experienced person whom will tell you the truth, not merely what he or she believes you wish to hear.

Sometimes, finalizing the primary purpose and strategy of the business can be difficult because finances (usually a lack thereof) can distract you, and cause you to seek a sub-optimal path. That's why you need to be patient while you raise adequate, funds required to start.

I advise a firm with a considerable problem of deciding its strategic path. This indecision led to the business struggling to find its way while burning cash. Should it go for a niche market, or should it try to gain a larger share of the broader market? The first will produce fewer customers, higher value-added products, greater attention to customers, and higher margins. The second would be a much larger market, lower margins, more customers, less value-added products, more standard products, and probably less profitable.

Executives debated the two alternatives endlessly and were divided. Meanwhile, the business struggled. I asked them to consider these four questions:

    Which markets are you serving today?
    Are you serving higher value-added and mass market customers?
    Are you delighting your customers today?
    What are your core competencies?

They were trying to operate in both markets and did a poor job in each, so they lost money. Customers were unhappy and returned products regularly. The firm had not identified core competencies and thus were not exploiting these competencies. 

Executives focused on "making money" to stop the cash drainage. But this approach was not satisfying customers who were fleeing. 

Most of all, while the issue was clear in hindsight, executives did not try to diagnose the business' condition; they saw the issue as a "cash flow problem," which it wasn't.

After my initial discussion with the owners, they realized they needed to diagnose the situation to find causes of the problems to fix them. Quickly, they understood their challenge; they were not serving their customers. 

Indeed, the business was not focussed; it headed in several directions resulting in the massive cash drain. Once they found the roots of the problem, they made changes and set the firm on a solid foundation.

They decided to be a niche player and focussed on serving particular customers while staying alert to market developments. 

A few years later, they were delighting customers. Today, the business' profitability keeps soaring.

Michel A. Bell is an author of six books, speaker, founder and president of Managing God's Money, adjunct professor of business administration at Briercrest College and Seminary, and former senior business executive. For more information visit https://managinggodsmoney.com

Article Source: http://EzineArticles.com/expert/Michel_A._Bell/762062
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