25 Blogging And Web Development Terms

 1. Google Bot - These are Google's "crawlers". They crawl web pages to index them into the Google Search Engine.
2. Google Dance - As at this date (1/25/05) it refers to the period of time when Google is performing the update to it's index.
 Google has multiple data centers that have different results during this period. This occurs about every month or so.

3. Header Tag - This is an HTML tag which is most often used for page headers. For example: <h1>The Header Tag</h1>

4. Hidden Text - It is text the is invisible on a web page because it is the same color as the background. You can be penalized by search engines by doing this.
5. Hit - This occurs when a file is loaded on a webpage.

6. HTML - (Hyper Text Markup Language). This is a popular language used to format webpages.

7. HTML Link - This is a link from one page to another.

8. IBL - (In Bound Link) - This is also referred to as a back link. These are links that come from one website to another.

If you have 50 IBLs, then you have 50 links pointing to your website.

9. IP Address - This is a unique number that is assigned to a computer or system.

10. JavaScript - This is a scripting language (client side).

11. Keyword - This is a single word that is used to identify the subject or purpose of a web page.

12. Keyword Density - This refers to how many times a keyword or keyword phrase is repeated on a web page. It is based on a percentage.

13. Keyword Phrase - This is a group of two or more words that are used to identify the subject or purpose of a web page.

14. Keyword Stuffing - This is when a page is stuffed with all kinds of keywords.

There is a lot of repetition in the Meta Tags or anywhere else on the website.

It is meant to increase the websites importance to the Search Engine.

It is considered spamming by most search engines.

15. Link Farm - This involves a set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site.

This type of activity will get you banned from Search Engines.

16. Meta Search - This type of search will search multiple databases and combine the results for you.

17. Meta Tags - This is content that is found in the code of a website. It is not seen by visitors.

It's only purpose is to give information to search engines etc..

18. Open Directory Project - This is a large directory of websites run by volunteers.

19. Optimization - This is something webmasters do to their websites to try and get higher positions in the Search Engines Results.

20. Outbound Link - These are links going from your website to others.

21. Page View - This is for the number of times a page is loaded.

22. PopUp - This is a window that "pops up" in front of you while viewing another window.

It can be triggered numerous ways.

Either by an action of yours or something predetermined by the person that programmed it.

23. PFI - (Pay For Inclusion) - It's simply paying for your website to be listed.

24. Pop Under - This is the same as a PopUp except it's another window that loads under the page you are viewing. You normally don't see it until you close the page you're on.

25. Portal - This is normally a term used to describe a website that is the first place people see when using the web.

Read More Terms Here. Have a wonderful time.

7 Effective Online Promotion Ideas To Boost Any Business

1.  Build strategic alliances – What other businesses in your area serve a similar target market to yours but don’t directly compete with you?

Consider partnering with one or several complementary businesses.

 

Your alliance can be as simple as having the other company write an endorsement letter for you, cross promoting each other’s services, or working more closely together to offer more complete services (e.g. a designer working with a printer).

2.   Look for newsletter contribution opportunities – Many local businesses who publish a newsletter may accept contributions from others. 

 Look for companies that don’t directly compete with you but share similar client profiles. Then, pitch topics their readers may find valuable.

3. Community Outreach
    Start or contribute to a fund raiser – Is there a local cause you are passionate about? 

How can you pitch in to market your business and improve your community at the same time? Try connecting with charities that match your key business demographic. 

Then, you can either hold a fund drive, volunteer your time, or donate a percentage of sales. Let people (and the press) know what this cause means to you and why you support it.
    Sponsor a community event – Get involved with your local community by sponsoring a local 5K race, a public play, a community project or a sports event. 

Make sure the event’s key demographics match your target audience, then start building your reputation as a community supporter.

4.   Offer services pro-bono – While this option isn’t for everyone, it can be great for people just getting started and looking to build their portfolio. 

When working pro-bono, set expectations up-front about what you will and won’t do for free.

The most successful projects will be those with a small scope and shorter time frame – get the quick win.

5.  Publicity

    Send press releases – Get to know the reporters who cover your local business beat. Then, pitch them a story. 

Journalists want real news, not advertising hype, so give them an angle. Why should they cover you? 

How does your business help or impact the local community? Can you comment on a current event or give another side of the story?

6.    Be an interview source – Get the local media (and local bloggers) to interview you. Pitch an angle, offer sample questions, and practice your talking points. 

After the interview, promote it! Send copies to prospects and clients, add it to your marketing kit, mention it in your newsletter, and use it in your online promotions.

  7.  Distribute press articles – If the press does write about you, request copies to distribute with your marketing materials.

Use attributed quotes from the article in your newsletter. This is a fantastic third-party endorsement so milk it for all it’s worth.

Building a profitable business means always being on the lookout for ways to get people into your sales funnel.

 If you also have additional suggestions and ways to market your business offline, please add them in the comments below, 

Happy holidays, Have a great day.