5 Ways To Generate Unique Content For Any Website Or Blog

 

The biggest obstacle to content marketing is producing content on a regular basis.
So where do you get good content? 

Below are few most common ways to generate content for your website anytime:
 1.  Accept guest posts.
If you already have a large readership, you can ask people to submit articles to your site in exchange for a blurb about them and a link back to their website.

You probably won’t want to publish everything that is sent to you, so in this case, you’ll need to create article submission guidelines for what you will and won’t publish. Make sure you only publish, Informative, unique and high-quality articles.

  2.  Hire a writer.
If you can’t write it yourself, hiring a writer to write exclusive content for your site.
Having unique content is important. If people can go some other place to find the exact same articles, there’s a good chance they will.

 3.  Interview an expert.
Interviews are an easy way to generate content without doing much research.
You can either conduct one in person or create an email with a couple of questions and send it out to known experts in your industry. Then, publish the transcript to your website.

 4. Pull content from your readers.
If you have a discussion forum or comments section on your blog, you can take the best pieces of advice and put them together into a quick article. You can also ask readers to submit questions that you or some of your readers answer on your website.
Finally

5. Write it yourself.
If your business is based on selling a service, your best bet is to write the content yourself.
 This accomplishes three things: The biggest obstacle you must overcome is demonstrating that you are a trustworthy, likable person who can do what you say you can.

When you write articles, tip sheets, and guides, you offer people a way to put some of your advice into practice now. When people do what you tell them and realize that it works, they start to trust you. 

With repeated exposure, you become a trusted adviser, so that whenever they have a similar problem, they come to you – and there’s a good chance that next time, they’ll pay for help. Have a wonderful day.

How Does Content Marketing Differ From Advertising Or PR?

Content marketing differs from advertising because you own your publication, so you don’t have to buy media exposure. 

Your content is editorial in nature, not a blatant sales pitch, so it attracts readers looking for information.

Advertising usually interrupts prospects and asks them to pay attention to you. Content marketing pulls in readers looking for specific information.

That said, content marketing isn’t straight-up, unbiased journalism either. With a PR campaign, a journalist writes about you, so you have no control over the finished piece.

With content marketing, you control every aspect of the editorial process from topic selection, to production, to publication.

Does Content Marketing Replace Traditional Advertising or PR?

No, it is a tool that should be used together with traditional advertising and publicity campaigns to build awareness of your services. Your content is only useful if people know about it, so you still need a promotional strategy.

It is far easier to promote educational content people consider “valuable” than material that is obviously a sales pitch for your company.

If you create great content, people will want to link to it, share it, and tell their friends. So you use advertising and PR to generate awareness of your content.

You might ask why you need to add this “middle layer” to your marketing.

Getting people’s attention is extremely difficult – and convincing them to buy from you when they don’t know, like or trust you is virtually impossible.

Content marketing helps you to build your case – that you are different from other companies, that you know what you are doing, and that you have specific expertise that can benefit them.

It does this by appealing to your prospects’ self-interest and giving them valuable information they want to read.

As people consume more of your content and get to know you, they will be more open to learning about your services.

Content marketing is not an instant solution to all your marketing woes.

Rather, it is designed gradually walk consumers through their buying process so they feel comfortable buying from you.