What Is The Scope Of A Project?

Start of the project 

Although not formally part of the project management process, every project starts by the identification of a need which provides for improvement or change through the introduction of a new approach, product or system.

More often than not, these needs are the result of poor performance in a specific area or the demand for a higher level of efficiency or competitiveness.
The scope of a project tells us what the project is about. It defines what is included in the project and also what is excluded from the project.
We can therefore say that the scope is a definition of the end result or mission of the project. Usually a product or service is delivered for yourself or a client/customer.

Poorly defined scope consequences

A poorly defined scope is one of the main causes of project failures. If the project does not satisfy the real needs of a customer it is doomed to fail. An incomplete scope will not cover all the needs and issues to be addressed. It is therefore imperative that the scope should be developed under the direction of the project manager and the customer. The expected results should be described in a specific tangible and measurable way. The scope definition is a document that will be published and used by the project owner and project participants for planning and measuring project success.

Scope checklist

• Project requirements
• Project objectives
• Deliverables
• Stakeholder expectations
• Criteria of acceptance
• Costs
• Milestones
• Limits and exclusions
• Risks

Project requirements

Requirements are the demands and obligations that a project must meet. There are two types of requirements namely product requirements or features and process or function requirements.

Product requirements describe the characteristics of the deliverables.
If you were building a house most of the requirements would be product based.
This might include the floor coverage, number of rooms, roof construction, type of floor, energy requirements, color of the walls etc.
Process requirements or functions Process requirements describe how people interact with a product and how a product interacts with other products.
For example, when you discuss how data gets moved and how business transactions flow from one point to another, you are describing process requirements.
Functional requirements are those things the product must do. This is determined by examining the work that has to be performed.

Project objectives

The major goal of a project is to satisfy a customer’s need. A project have a specific and defined objective e.g. to build a new two story house or to develop a new software trading package at a specific defined time.
Other objectives describe the cost and quality and performance. Objectives should be agreed to and defined before the project starts.
A project objective should be written so that it can be evaluated at the conclusion of a project to see whether it was achieved.
A technique to achieve this is to write SMART objectives. – Specific, Measurable, Attainable/Achievable, Realistic, and Time-bound.

Objectives are important for several reasons:

  1. Objectives outline the business terms and once approved, they represent an agreement between the project manager and the project sponsor (and other major stakeholders) on the main purpose of the project.
  2. The approved objectives represent an agreement between the project manager and other major stakeholders on the main purpose of the project.
  3. Objectives help to frame the project and to determine deliverables needed to achieve the objectives.

Deliverables

Deliverables are the specific outputs over the life of a project. List the major deliverables. What will be on the table that there is not now?
A deliverable is a tangible verifiable work product. Describe the metrics and attributes of the deliverables. List the major mile stones.

Stakeholder expectations

No matter how careful you perform the needs analysis there will always be a margin of errors, omissions and mistakes in identifying the needs.
What the client wants may not be within the investment reach of the project. It is therefore imperative to manage stakeholder needs carefully.
For commercial projects the agreement of criteria of acceptance is very important to ensure that payment for the project will take place.

Costs

We need a forecast of what the project is going to cost in order to determine whether the project will be feasible and to budget for the project.
Project stakeholders prefer accurate cost and time estimates but this must be tempered with the inherent uncertainty in many projects.
Cost time and budget estimates are the foundation for control. They serve as the standard for comparison of actual and plan throughout the life cycle of the project.

The level of the project

The nature, complexity, size and extent of projects differ greatly. To define the scope of a small ordinary project is relatively easy and simple. It can be done in a matter of a few hours.
On the other hand to prepare the scope of large civil, mechanical or IT project could take from weeks to months. A large complex scope development will go through several stages of development.
In some industries they first develop a high level scope as part of the project charter and later  a low level detailed scope.
A high level work breakdown will first be done for big projects. However the end result of a scope should be to clearly define the intended end result of the project in enough detail that is required to plan the project properly.

Constraints

Project constraints impede or delay activities. Constraints must therefore be considered in scheduling. There are different types of constraints e.g. technical or logic constraints where the work must follow a certain logical sequence.
Building a house must start with the foundation. Resources people and equipment may sometimes be a constraint. Some key staff may only be available on a part time basis. Some staff may lack technical and operational experience.
The type of work may be new and never have been done before. The learning curve may therefore be quite steep.

Project risk

One very important aspect often missing from project plans is a serious consideration of what can go wrong with the project. It is a fact of life that risk is an inherent part of a project.
Depending on personal temperament and organizational culture we all have different risk tolerances. Risk is the chance that an undesirable event will occur and the consequences of all its possible outcomes.
A proper risk assessment must be done to identify probable risk events. The risk assessment will play an important role in the decision to proceed with a project and how to plan preventative and contingent actions.
Whether your project is big or small, complex or simple it will pay to know exactly what you want to achieve before you start. Machiavelli said “I have so much more courage if I start prepared.”

What must you do?

Next time when you have to do a project make sure that you have done all the homework to do a proper project scope.
It takes time initially; but it will be time and resources well invested. You have a much better chance of project success.

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How To Use Affiliate Marketing To Promote Your Business

Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign.  Affiliate marketing, when done right, can yield a great deal of positive results for your business.
Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business.
This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business.
This article will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.
Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can learn more about affiliate marketing by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates.

Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way.
Instead the affiliate is paid when the advertisement yields a desired result. Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. 
This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate’s website.
Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website.
Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate’s website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate’s website is effective.
Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program.

These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting.
Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business.
This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well.
For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks.
This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.
Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation.  A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression.

Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliate’s website. This amount may a flat fee or a percentage of the sale depending on the affiliate agreement. Have a nice day.

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