10 Tips For Marketing Your Business Through Your Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. 

However, your personal Facebook Profile presents some marketing opportunities of its own. 

First and foremost, using your personal profile starts with personal relationships in building business relationships.

1. Let your friends know about your business. Make posts that specifically focus on the business. 

You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. 

The multiple posts increase the chances that any particular friend will see the post.

2. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. 

If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

3. Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. 

You also won’t have your news feed cluttered with the updates of all of your followers.

5. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. 

Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

6. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. 

You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

7. Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website.

8. Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. 

Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information.   

Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. 

Include text with, or even within, the image to further enhance its ability to create interest.

10. Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.

In marketing your business through Facebook, you have an entire suite of tools available. 

Don’t overlook the opportunities presented by your personal profile.

10 Tips For Marketing Your Business With Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?”   

Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be.
 

Facebook is where people are, with over 1.5 billion active users. And on any given day, About 49% of them log on. 

You can target your desired demographic in that enormous audience by creating a Facebook Page, so let’s look at some ways to use a Facebook Page to market your business.

1. Create a page. That is your starting point, so don’t put it off. It is quick, easy and free. 

You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture. Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. 

People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it.

3. Add a “Call to Action.”  On the Cover area of your page, set up a call to action. Use it. Also use Call to Action buttons or links in your posts and in ads you create. 

Responses to a Call to Action build your fan base and create alternative ways to market to those fans.

4. Add a description of your business. This is the first place visitors will see information about the nature of your business. 

You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you. Add your address, telephone number and website URL to your page. 

Some businesses will use a Facebook Page in lieu of a website. If you have a website, though, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page. Ask them to Like your Facebook Page. (Another Call to Action!)

7. Through your Page, connect with Facebook Groups that have the interests that you expect your customers will have. There is no better way to increase your business’ exposure quickly.

8. Start posting and do it often. You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day.

9. Do not post only ads on your page. Your main reason for creating the page is to increase your business, but an advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. 

Give them reasons to like you. Give them entertaining and informative posts, as well as ads.

10. Allow others to post to your Page. This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. 

There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. 

This one tool can start an exponential growth spurt.