25 Simple Tips To Boost Your Social Media Experience

1. What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there.
2. Promote your most popular posts – and that goes for blog posts as well as social media posts.
3. If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.
   
4. How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.
5. Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
6. Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
7. Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
8. Analyze your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or ?
9. Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
10. Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
11. If you want your social content to social content to attract, do your best to share quality tips that are really unique
12. Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
13. Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
14. If you use Pinterest regularly, make sure you also access http://nitrogr.am/ for powerful, easy to use Pinterest analytics.
15. Use http://nitrogr.am/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
16. Posts people skip most? Highly personal negative posts complaining about illness and problems.  (Do you agree?)
17. Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
18. Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.
19. Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?
20. Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
21. Be sure you don’t use any banned hashtags with your Instagram photos or videos: http://thedatapack.com/banned-hashtags-instagram/
22. Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
23. Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
24. If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
25. Give your new product campaign a name – and start talking about it on your social media.

5 SEO Myths To Let Go ! (Continued)

Myth #1:
“Google will never know if I have bad sites linking to me”  

“Google will never know if I have bad sites linking to me” Yes, they will! you’ve missed your curfew.  Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a tooth.

Just like your parents can sense when. The point is Google knows almost everything on the web as they happen or soon after they happen, so long it is related to an information they need to provide or that people use them for. Don’t try to fool yourself -- especially post-Panda, -Penguin, and -Hummingbird, or you will be sent to your room (well, in this case, this means penalized). If you know you have bad sites linking to you, that’s okay. It’s not too late. Just make sure you disavow or remove them! With penalty algorithms, negative SEO can now impact businesses that are not carefully watching their backlinks and other metrics. There have even been studies of sites hit by negative SEOs that sent bogus traffic and negatively impacted bounce rate and CTR from Google SERPs. Watch your link profile, analytics, and be on the lookout for misuse. – Marcela DeVivo, Gryffin Media
Myth #2:
“Images don’t require any optimization” 

For a long time, it was okay to neglect the images on your site and still rank without using alt text and image file names to boost your page relevance. On-page SEO is more important than ever, so excluding images will prevent your website’s SEO from being the best it can be. Search engines cannot see images on websites, so it is important to give the image an alt text and relevant file name to ensure Google knows what the image is about. By not creating this text, you lose a huge opportunity to be as visible as possible online. It helps Google if the text on the page where the image is located mentions the image, too, so always try to reference your images in your text, close to where it lives on the page, using keywords similar to the alt text/filename of the image. Google also recommends providing descriptive titles and captions for your images, so consider adding those when relevant. The image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. Name your image files something that is indicative of what the image is itself, rather than something like IMG2394870.jpg. Yes, keywords matter here!
Myth #3:
“Answer boxes only matter if you’re Wikipedia” Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See these images below as an example of two websites that outbeat Wikipedia because they created content that was more highly relevant. One example focuses on Google’s big update from 2015: Mobilegeddon. The other example shows a list-based post when I search “how to blog.” This list-based option came up first because it is the most digestible piece of information Google could find on this topic. Pages that Google selects for quick answers on our site are high-authority pages with quality, well-structured content that is theme-relevant and optimized for a great user experience, and answer specific questions closely matching the query. You also might be wondering if answer boxes drive any traffic, and if optimizing for this even worth your time. The short answer is yes. These boxes help you skip the line and rank even above #1 as a special feature. -Kirill Kronrod
  You’ll also see the examples below give you a clear link to the article so you can read on to get more detail on a particular topic. Give this a try for yourself! Go search for some terms in Google and see where you find opportunities for your own blog or website.
Myth #4:
“I don’t need a mobile optimization strategy” 

 “I don’t need a mobile optimization strategy” rewards mobile-friendly websites and penalizes those that aren’t fully optimized for mobile in mobile search results.  After an analysis of  over 15,000 websites, it was discovered that: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. In the spring of 2015, Google had a algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update Check to see if your site is mobile-friendly here: https://www.google.com/webmasters/tools/mobile-friendly/  If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. If you’re limited by the technology you have in place, it may even be time to move to a modern website platform that delivers a responsive experience. For more tips, download a free mobile-friendly guide here: http://offers.hubspot.com/mobile-friendly  The optimal experience for your visitors and your own performance is to implement responsive design. Responsive design makes your page adapt to the visitor and will display information that is sized and zoomed appropriately so it’s easy to read on whatever device he or she is using.  Note: For customers hosting your website with HubSpot, you automatically get responsive design included with your COS Website. Your website should be mobile-friendly by default and look beautiful for visitors from any device.
Myth #5:
“SEO is something I can hand off to IT” 

There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is a technical component to SEO, it requires way more than just technical chops, so I’d think long and hard before handing an entire project to IT or a web designer. SEO is one of those acronyms that sounds like a flavor of rocket fuel --something  that belongs in the hands of technoids with html street cred. With every new iteration of Google algorithms though, we are learning that SEO should really stand for being Simply Excellent Online. In other words, create remarkable content first, THEN work with the IT folks to make sure that what reads well also scores well technically. -Paul Furiga 

Though you may need some of those individuals to assist you during the course of optimizing your website, it’s far from ideal to just give SEO duties to IT and expect best practices to be adhered to. While many IT professionals are adept in many technical areas -- for instance, making sure your website is crawlable and setting up redirects and XML sitemap files --just remember that many IT personnel also work on things like setting up printers, which is … well ... a different skill set than what’s needed to effectively run an SEO strategy. Finally, Now that you know what the common SEO myths are, what are you doing that isn’t moving the needle? Or worse, what are you doing that’s making your SEO efforts worse? Understanding these SEO truths will make you both more effective and more efficient with your organic search strategy. If you can take one thing away from this guide, it’s this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you -- from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site -- the better your SEO will be, too. Read More Here