Why You Have To Use Autoresponders

Up until now we’ve looked at several different ways that you can use autoresponders.

If you’re not using autoresponders in your business, you’re losing truckloads of money.

If you’re still not convinced that autoresponders will make you more money and save you valuable time, lets take a look at these two situations.

Situation 1 – Using Autoresponders

Fred sees your ad in an ezine. He’s interested in getting quality kibble for his best friend, fido, and likes the idea of having it delivered right to his front door.

He opts-in to your autoresponder and within seconds he’s reading your offer and goes to your site to buy his first bag of online kibble.




Situation 2 – Not using Autoresponders

Fred sees your ad in the same ezine, but this time your ad is not connected to an autoresponder, it’s your personal email that you answer once a day. Fred sends an email, but he doesn’t get an immediate response.

He goes off to get a cup of coffee.While he’s up, something on TV catches his eye and he watches the rest of the program.

When Fred gets back to his computer, he checks his email. Still no response from you, so he goes surfing for a couple hours, signs up for some online courses, enters a few contests and then goes to bed.

The next morning Fred opens his inbox and finds lots of mail. He doesn’t remember asking for THAT much information so he goes about deleting everything that looks like spam.

Your message was buried in with all the others and deleted with the spam.

You just lost a sale…again.

If you were using an autoresponder to efficiently and automatically answer simple customer inquiries, you would be making a lot more sales and your story would be like situation 1.

How To Sell Single Products

What if you only have one product or service to sell?

How can autoresponders be used to sell more of the product or service that you offer?

Good questions. Any product or service in the world has multiple benefits. Make
yourself a list of all the benefits that your product or service has and write one sales
message about each benefit.

 Maybe your product or service has more than one use.

If you sell toothpicks, for example, you could write messages for all the things you
can do with your toothpicks.

Examples:

1. Save on costly dental bills by using ABC toothpicks to keep your teeth clean

2. Dramatic Rescue! Man stays alive in bitter cold by burning toothpicks to stay warm

3. Hours of fun for your children building toothpick houses




4. Help the environment by using ABC bio-degradable toothpicks

5. Make millions selling toothpick art

6. How to efficiently clean under your finger nails with ABC toothpicks
You get the picture :)

Another scenario for using autoresponders for your marketing, even if you’re only
marketing one product, is to send a series of appreciation messages.

This works very well with customers who have recently purchased a product. It shows that you
care about the customer even after the sale.

This helps build the customer’s trust and keeps your product fresh in their mind.

In this example of autoresponder messages, you only have one product or service
that you’re selling and the main focus of these messages is to further build rapport
and trust with your customer.

This also reduces the number of returns by reassuring your customer that they’ve made a wise choice making a purchase from you.

Here’s an example of a series of messages that you could send after a prospect has
made a purchase.

Week 1: Thank you for purchasing your dog food from Dogs-R-Us

Week 2: How is your dog enjoying his new Dogs-R-Us special blend of kibble?

This is a great way to get testimonials for your product or service.

Week 3 : Could you answer a couple of questions please? Here you can ask a
couple of questions to help improve your customer service, your marketing, or
even your product. People generally enjoy giving their opinion.

Week 4: It’s time for more kibble. Would you like us to send you a bag today?

Week 8 : Kibble time again. Would you like to save time by automatically
receiving your kibble every four weeks.

Here you can introduce an auto ship program that automatically sends your customer a bag of kibble every four weeks.

Hassle free for the customer and a steady income for you.