The Importance Of Tracking Internet Marketing Results

As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working.

It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business.

 This article will discuss some of the options for tracking the results of your Internet marketing campaign.
Business owners who use banner ads have a simple way to track whether or not their banner ads are effective.

This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad.

 This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest.

If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective.

 This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.

If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him.

If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.

Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates.

This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful.

This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads.

You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.

Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales.

 This is especially important when it is done in consideration with the type of marketing you are currently running.

 For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales.

This information most likely indicates the banner ads are successful.
However, the problem with using this type of evaluation is it does not pinpoint successes or failures.

If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective.

For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business.

Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales.

The other four may only be generating minimal interest in your products or services.
 If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not.
 Alternatively, you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.

All The Best.

10 Tips To Design A Search Engine Friendly Website

Nowadays, the competition in the online world has increased greatly, you cannot just achieve your goals by having a beautiful website designed and developed without drawing attention to it, I mean advertising it.

Keeping that in mind, here are some Top Tips for Designing a Good and SEO Super Friendly site.
Today, the need of everyone is a website with SEO friendliness.
 You should follow the tips listed below to put your website on the path to greater success.

1.  Do not make it heavy: The first rule of website designing is “keep it light and flat in design”.

If you fill your website with heavy objects, it will take much longer time in loading, which will reduce its value for search engines and end users as well.

2.      Your Design should Mostly speak For You: Always try to design it in a clean way with limited menu options at top, followed by a big and clean banner matching the background color, and then display your valuable content only, which helps you to take your message to your readers.
And, in the end, footer should be informative as well. If you have many menus, You can arrange them as Menu > Sub-menu> e.t.c.


3.  Navigation: Always add pages and posts that Help the users to easily navigate.

4.  Add navigation in the footer for the most important links: If you think that some of the most important pages and/or posts should have more positive effect on your readers, then add the links to those pages in the footer or Any Glaring Place on your website.

5.  Always Try To Have a logo and favicon: If you want to impact on your readers’ mind well, then use a logo and a favicon, You get to be more professional and Legit.

6.  Always be responsive: It is the time and digital age of mobile technology and more than 50% readers on the Internet  mostly use their mobiles, tabs, and other such devices to explore the World Wide Web on the go.

So, design a website that is compatible to all devices, Mobile and Tab devices especially.

7.  Browser Compatibility: Be sure that your website is compatible with different browsers, Like Chrome, Firefox, Opera, Safari, Cometbird, e.t.c.
Also, ensure that it supports different versions of various browsers on different devices.

8.  Make use of the H1, H2, and H3 tags: When writing titles for pages or posts, always use H1 tag followed by H2, and H3 tags for paragraph headings, etc.
Using these tags is a very Helpful part of SEO.

9. Always use Meta tags: When getting your website designed, make sure that the designer keeps the importance of Meta tags in mind. This is usually the first thing search engines can see.

10.  URL Structure: An important part of SEO is the URL of a page or a post.
Search engines Also use it to determine what the page is about.

Try to make it cover the most important keywords used in the title of the page or the post. Avoid using page ID in the URL structure. Also, try to keep it short.

These are very important Top Tips for Designing an SEO Friendly Website.
Follow the Ideas Listed Above and see Great Improvements in All Your design Works almost immediately.

 All the best !