How To Market With Search Engine Optimization (SEO)

Anyone who has ever written a keyword targeted article or blog post knows what SEO keywords are. SEO stands for Search Engine Optimization.

Search Engine Optimization, SEO to put it simply, is using key search words in your writing to ensure your web page pops up whenever someone types that keyword into the search engine.

I know, it may sound much more confusing than it actually is, There isn't much to worry about.

Search Engine Optimization is one of the most beneficial and easiest forms of keeping your business high in the loop.

There is no much better or particular skill involved (other than being a skillful writer) and there is absolutely no cost to you.

Although you may have to do some website or blog tweaking and improvements.

One way that many people utilize Search Engine Optimization to their best advantage is by writing quality and unique articles on their website.

 Articles are going to help you make the most of your marketing abilities:

. They describe your products

. They prompt open ended discussions

. They utilize the search engines

. They allow you to show your expertise


 How Articles Describe Your Products

I should start by saying that articles are not the same thing as blogs. Quality Articles are expertly or may be professionally written “How To’s” that people read to gather information.

Blogs are your random train space of thoughts to keep people entertained and connect to you and your products and services on a human level.

By writing articles on your website or blog, you are able to give yourself the chance to describe your product to those who may not be familiar with it. Let’s me give you a scenario or an Example.

A friend of mine was given the opportunity to write an article on Woodworking.

While I do consider him a crafty person, I can tell you in all honesty that the closest he probably ever came across woodworking was in high school wood work class and I dont think he got an A grade.

Woodworking, although fascinating, has never been his niche. He needed to do a lot of research quickly and fast, in order to better acquaint himself  into the wide world of woodworking.

The first thing he did (as everyone would do, as I imagine) was search the internet for ‘woodworking’.

Everything under the sun that were atleast place on the internet about wood working popped up. He was able to do his research with relative phrases and submit the article to be published.

Now, the question is, how on earth did the Internet know how to find what he was looking for ?

There’s the genius in Search Engine Optimizations. The Internet is not some magic device that just knows what you want and provides it for you in some wholesomely cool way. The Internet uses search engines which uses keywords.

Whenever you type something into the search engines, the search engines automatically shifts through billions of words on the internet that it is able to find, articles, Pictures,Videos and other miscellaneous internet things to find for you websites and pages that have that keyword or phrase in them.

If I type the word “monkey” into my search engine everything that has to do with monkeys comes up. It’s a fast and convenient way of doing research.

As a marketing entrepreneur, however, you already know that monkey is a very broad spectrum.

There are different types of monkeys, there are toy monkeys, there are zoo monkeys and there are monkeys that only live in storybooks.

So how do I sort through my monkeys now? I simply tighten my keywords.

Suppose I need to write something on old zoo monkeys. I would type ‘old zoo monkeys’ into the search engines and search, then anything that has ever been written and posted on the internet which the search engine can find that has anything at all to do with old zoo monkeys is going to pop up (theoretically).

This, however, is still way too broad of an idea for my tiny monkey report on yellow baboons.

This causes me to type in yellow baboons into my search engine and see what happens.

Everything that shows up now is centered on yellow baboons.

This means that the keyword phrase ‘yellow baboons’ is much more beneficial than simply typing in ‘monkeys’ when I have research to do on yellow baboons.

 The search engine went through the Internet to  search for every little word, picture or video of yellow baboons that it could find and posted them for me to look at.

One of the things that I can tell you about Search Engine Optimization is that: “You must use the right keywords for your product in order for Search Engine Optimization to work best.”

Wishing you success.

How To Be Successful With Affiliate Marketing

Now let’s say we’re signed up as an affiliate. Now what? How you will approach this is going to depend on where you are coming from.

1) You might have an existing website and you’ve just discovered affiliate marketing and would like to implement this on your website. Let's say you already have your market and traffic. Maybe… Unless you’re just starting out. Then you need to find traffic…

2) You may have A site or Several websites and you want to start fresh or build a new website just for affiliate marketing…

3) You want to do affiliate marketing, but you don’t want to build a site… YES, that can be done!

4) You’re just starting out and you want to do affiliate marketing and build a website or landing pages to promote the programs… OR you want to build a 100 or more websites.


The listed points above are just 4 scenarios… One thing you have to be careful with online is that many people will try to sell you on one way of doing things.

They will convince you to drop everything and go in their direction.

STOP, you don’t need to do what the herd is doing! Everyone is unique and has a different set up and background… you can build from where you are. It’s not what you got or want that will make you a success, it’s action!

So take what you have and go from there… you don’t have to start over; you don’t necessarily change directions… just add another dimension.

Unless of course your realize that you are in a hopeless situation… then just follow your gut.

If you think the time and money would be better spent in another direction, then end it…

Again, this is all dependent on YOUR situation.

This is not a one size fits all internet.

THE BEST PLACE to be though, is your passion… working in markets that you are passionate about will give your campaigns and efforts more energy and you will most likely find it easier and have better results!

OF COURSE, learn and emulate what the successful people are doing, but don’t get consumed with the “you gotta do this” hype… once you’ve decided what to do, focus.

The traffic that you get to your pages with affiliate programs need to be as targeted as possible to your content and your content should match your affiliate programs or vice versa.

So you should NOT have people looking for televisions coming to your computer store.

How successful you are really depends on the market you are in and how you are doing compared to your competition.

If you have a competitive market like mortgages or school loans, then you need to buckle down because it will be a battle and you are probably going to have to spend money to make money…
 
ON THE OTHER HAND… the best thing to do is to start from scratch and research markets to find niches that you can tap into.

A niche is simply a market that is maybe unique or on the outer fringe… You can often brake a large market into smaller markets fairly easily.

These niche markets will probably get less traffic, but you will also have less competition.

This is where keyword research comes in. There excellent tools to research for Keywords on line, just search for keyword Analyzer on Search engines

When we’re talking about niches, normally the best niches are those that have little competition in Search Engines or in Pay Per Click Advertising… People search using keywords and keyword phrases.

 Find the right keyword that people are searching with and you will find a lot of traffic hitting your website…  and from search engines, that is FREE traffic!

So you use the tool above to find those niches.

You plug in a keyword and it will bring up all kinds of results for people that have searched for that word or words in the last month AND it will also give you results for related or similar words and phrases AND it will show you how much competition there is!… cool stuff; check it out…

One final thing here .....…

YOU can do well without a website.

Many people are still doing this… there are laws changes to a policies at Google that put a damper on things a bit, but it’s still alive and and doing well… it’s called Pay Per Click Advertising and driving business straight to the merchant.

This should give you an idea of what is possible with Google Adwords with or without a website…

 Well, gotta go Now See you later… Stay tuned for some more.

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