Writing An Online Sales Letter

When you have an online business you do not have the perks of selling your product in person.  Therefore, your words are very important; they make or break a sale.  Writing up a sales letter means getting into the minds of your readers.

 You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.  

 Your sales copy should be captivating so that your customer is interested in reading through it, however long it is. 

Some sales letters are ten pages long, but still keep the readers attention the entire time. 

The sales letter needs to fully describe the problem the customer may be having and why your product is the only solution. 



When you are writing your sales letter, you need to make sure your readers trust you and that your product is absolutely the best. 

Your sales letter should describe your product in detail so that the reader understands completely what is being sold. Some people add a claim that includes a number. 

  For instance, you may want to mention how much money someone made after reading your product that gives away all the secrets to making millions.  

 The sales letter should make the reader feel that there is a sense of urgency, that they must take action and purchase the product now. 

There may be a few slots remaining or eBooks left to sell, or there may be a certain time where the product will not be for sale anymore. Testimonials from excited customers whose lives have been changed will only guarantee sales.

You want your order form to be visible and the price should have a strike mark through it indicating that there was a price reduction.  Bonuses also entice the customer to purchase your product.  

 A sneaky approach to selling your product is to state how many other web sites are scamming customers and how you as an owner were scammed too, which propelled you to create your product. 

 All these techniques make an excellent sales copy with a lot of hours of tweaking the writing so it sounds perfect.

Internet Marketing In A Brief

Today, most people access the internet for information, products and services. All entrepreneurs have turned their attention to the World Wide Web because it reaches so many people so quickly.

Sales are increased dramatically and expenses are not necessarily smaller, but different. If a company had a small shop in a rural town, they would have employees and other expenses. 

If this same company had an online business, they would probably not have as many employees on the clock.  

 They may have the same amount of expenses but they would be different.  There would be advertising costs, web design costs, search engine optimization costs, affiliate or joint venture costs, among others.

Nevertheless, selling products or services online has become very popular for many new entrepreneurs ranging in all ages, even as young as 15. 

 If you run a small business online where you sell an information product, such as an eBook, you can write the eBook yourself as a guru on the topic. 

 For example, let’s say you studied religion in college and got a PH.D in this subject.   

You write up an eBook explaining a drastic point of view concerning scriptures.  You make sure it is information packed and very good quality.  

 You sell it for 19.95 dollars to whoever is interested and you get their email address so you can forward them new updated info. 

 You now have an email list so you can keep in contact with your buyers and possibly sell them other products in the future. 

You keep track of all your sales, you take care of customer service, and you handle everything.  Guess what?  You keep 100 percent of the profits. 

Obviously, some companies are MUCH more complicated than that.  But you get the picture; online marketing is a piece of cake.

All you need is an idea and an internet marketing business plan of action.

In other words, you do not need millions to start up a company on the internet.  

 All you need is a great idea and the drive to do most of the work yourself.