How To Write An Information Package With Ideas

Today, there are hundreds of enterprising men and women who write simple research papers (known in the trade as FOLIOS)  or Information Package and sell them. Below, you'll be shown how you can do the same. 

You'll be shown how to select a subject, how to research it, how to write it and how to sell it. If you are new to folio or information selling, You'll be shown the way best for you to sell. Read very carefully and very thoughtfully. THERE ARE NO CATCHES. 

Exactly What is a Folio? A folio or Information Package can be called a booklet, a pamphlet, a report, a newsletter, a guide, an instruction manual, a plan, a manuscript, a Business Plan, PDF, e-book, etc.  A folio is simply an easy-to-understand manual which shows the reader "How To" do something that he does not already know how to do.  

Some folios or packaged information shows the reader...

*  How to start or expand an online Business

*  How to develop new abilities or qualities 

*  How to start a new business or expand an old one

*  How to prepare for a new career 

*  How to make or save money

*  How to spend leisure time.

*  How to import or export Products. etc and Many More.

A well written folio or Packaged Information is authoritative, factual, and very helpful. It should be written in simple, easily understood language.  It can be anything from a brief two-page PDF report to a professionally printed book bound in hardback cover.

People who purchase folios are interested in the information they contain. What Kind Of Folios or information Packages Are Sold? Go to any classified advertising site, Forum or web page and you will find ads written by people who are selling their folios or Information package usually as ebooks. 

 Here are some sample of such ads.

"Be secure, confident, successful!  Learn the secret of personal power for $5.00"

"Why grow old and die?  Li Chung Yun lived 256 years.  You could too!    learn how - $10.00"

"Guide to Import Riches - $13.00"

"Traffic Tickets?  Beat them, step by step method.  $3.95 only ."

"Fluorescent Tubes rejuvenated at no cost.  Instructions $5.00."

How To Write A Folio

"Homemade Cheese!  Hard soft, and cottage!  Make it yourself! Easy. Delicious.Complete instructions, recipes $4.00 only"

If you can produce a "How to Do It" Manual that is INTERESTING and genuinely HELPFUL, you can do what the advertisers above have done and can sell it  as Information Package!

What Should You Write About ?

You should write

        * ONLY on subjects that most REALLY interest you, and

        * On subjects that you already know something or can Research well about.

For example, if you just love to cook, write a folio on cooking. If people like the first information package they buy from you, they will buy other folios in the future, especially if they are on the same basic subject. 

If you write on a subject that really does not interest you very much, you may be bored to death over time! Ask yourself what do I do with my spare time?  Write a folio about THAT!

How do you Research The Folio ?

Make yourself an expert on the subject!  Talk to friends and neighbors Online. Ask questions. Read books and articles on the subject. Ask Professionals for suggestions. Research well online.

As you read, KEEP NOTES ON EVERYTHING. When you have read everything you could lay your hands on, sit down and study them. Read them over slowing and carefully.  Then lay the notes aside and think about the whole subject for a day or two. You will be amazed at what your mind will do with the subject if you have researched it thoroughly!

How do you write it?

Here's a tip from a professional writer. Sit down and pretend that you are a person who knows absolutely nothing about the subject.  Write down  some QUESTIONS that a person that needs the information might ask you. Then write out, in your own words, the answers to the questions. 

Do not try to be literary! When you are finished, lay it aside for some time. Then re-read it with a red pen, crossing out all unnecessary words and sentences, inserting a new point here and there. 

REWRITE the whole thing, and you will be amazed to discover that your information package is ready to be published. 

 Have a wonderful day.

4 Ways To Plan And Work Your Sales Process

Everyone would agree that a structured sales method is needed for maximum efficiency, yet we all know of companies that ignore this fact.  Without a set of steps or structure, sales are lost or ineffective so the process in use has to be assessed.

Perhaps your problem is that you haven’t taken the time to develop and implement a sales process.  This may be because you viewed it as “busywork” with too many forms to fill out, or you felt that your sales team would perceive it as a “control” tactic. 

 Whatever your reason for delay, now is the time to correct the error and increase sales.   To do this we must evaluate our reasoning about our customers.

Instead of asking “What do we need to do to close this deal?”  You should be asking, “What does the customer need to do in order to buy?” 

This change results in a major shift in how you think about the job of selling.  Consider these points:

1. What is the buying process of this customer?  We need to know what it will take, and who needs to be involved for this client to make a purchase.

2. Where is our client in their buying processes?  Is your client a day or two away from signing a contract, or are they still “kicking the tires”? 

3. What is the next reasonable step they must take?  If you can figure out where they are and what it’s going to take to make them buy, then we can find the next logical step for them to take. 

4. What can we do to get them to take that step?  Once we know what our customer needs to do next, then we can figure out what we need to do next in our selling process.

We should operate with the knowledge that everything we do in our sales process is done to help our clients do what they need to do to buy.  

 Any action that we take that is not done with the intent of empowering or encouraging our client to move closer to a purchase is wasted energy.

The same logic holds true for any meetings with company executives of your prospect.  Ask yourself what exactly is it that you want your client to do as a result of this meeting? 

You should never go into any meeting without a plan of what you want that meeting to accomplish.  Do you want that company bigwig to:

• Endorse your plan, and have you meet with some of the other executives?
• Schedule a meeting where you can bring in an associate to provide a better under-standing of how your product will benefit this client?
• Commit to or schedule a time to meet again with you for your recommendations for meeting their needs?

Always have a plan of action before you deal with your sales prospect so that it’s a fruitful use of time.

This may seem like a lot of work before the sale, but remember before you go over to see a client – or worse, To drive or get on an airplane to fly there – if we don’t have a knowledge of their buying process and where they are in that process, we won’t know what to say or do to enable them.  

 Then we are nothing more than a professional visitor – not a professional sales person.