Most people are
always striving to better themselves. It's the "American or General
Way". For proof, check the sales figures on the number of self-improvement
books sold in the Bookstores and Online each year.
This is not
a pitch for you to jump in and start selling these kinds of books, but it is a
indication of people's awareness that in order to better themselves, they have
to continue improving their personal selling
abilities.
To excel in any
selling situation, you must have confidence, and confidence
comes, first and foremost, from knowledge. You have to know and understand
yourself and your goals.
In any sales
effort, you must accept other people as they are, not as you would like for
them to be.
One of the most common faults of sales people impatience
when the prospective customer is slow to understand or make a decision. The
successful salesperson handles these situations the same as he would if he were
asking a girl for a date, or even applying for a new job.
Learning your
product, making a clear presentation to qualified prospects, and closing more
sales will take a lot less time once you know your own capabilities and
failings, and understand and care about the prospects you are calling upon.
Our society is
predicated upon selling, and all of us are selling something all the
time. We move up or stand still in direct relation to our sales
efforts.
Everyone is
included, whether we're attempting to be a friend to a co-worker, a neighbor,
or selling multi-million dollar real estate projects.
Accepting these
facts will enable you to understand that there is no such thing as a born
salesman. Indeed, in selling, we all begin at the same starting point,
and we all have the same finish line as the goal - a successful sale.
Most assuredly,
anyone can sell anything to anybody. As a qualification to this
statement, let us say that some things are easier to sell than others, and some
people work harder at selling than others.
But
regardless of what you're selling, or even how you're attempting to sell it,
the odds are in your favor. If you make your presentation to enough
people, you'll find a buyer.
The problem with
most people seems to be in making contact - getting their sales presentation
seen by, read by, or heard by enough people. But this really shouldn't be
a problem, as we'll explain later.
There is a
problem of impatience, but this too can be harnessed to work in the
salesperson's favor. We have established that we're all sales people in one way
or another.
So whether we're
attempting to move up from forklift driver to warehouse manager, waitress to
hostess, salesman to sales manager or from mail order dealer to president of
the largest sales organization in the world, it's vitally important that we
continue learning.
Getting up out of
bed in the morning; doing what has to be done in order to sell more units
of your product; keeping records, updating your materials; planning the
direction of further sales efforts; and all the while increasing your own
knowledge---all this very definitely requires a great deal of personal
motivation, discipline, and energy.
But then the
rewards can be beyond your wildest dreams, for make no mistake about it, the
selling profession is the highest paid occupation in the world!
Selling is
challenging. It demands the utmost of your creativity and innovative
thinking.
The more
success you want, and the more dedicated you are to achieving your goals, the
more you'll sell. Hundreds of people the world over become millionaires
each month through selling.
Many of them were
flat broke and unable to find a "regular" job when they began their
selling careers. Yet they've done it, and you can do it too!
Remember, it's the
surest way to all the wealth you could ever want. You get paid according to
your own efforts, skill, and knowledge of people.
If you're
ready to become rich, then think seriously about selling a product or service
(preferably something exclusively yours) - something that you "pull out of
your brain"; something that you write, manufacture or produce for the
benefit of other people.
The want ads
are full of opportunities for ambitious sales people. You can start there,
study, learn from experience, and watch for the chance that will allow you to
move ahead by leaps and bounds.
All The Best.
