Ideas, Tips and Best Practices To Improve Your New Website

Here are some ideas, tips and best practices to help you improve your new website

Make it look good

First impressions count, even online. The image you present online will affect the impressions your customers create about your business.

    Add your business logo

    Add photos of your products and business

    Create slideshows or add videos on your home page.

 This helps first time visitors to your site get an immediate understanding of what you offer.

    Make sure your content is accurate. Misspellings and bad grammar can turn some customers off.

Take the time to make sure your site truly reflects your business profile

Plan your website structure

Your customers are visiting your website to obtain information about what you do.

 Help them find the information they seek quickly and easily. 

Most good websites have the following basic pages:

    Home Page - provide an summary of what you do. Add photos and videos if you have them

    Products and Services - showcase what your business is offering, add photos and include pricing

    Contact Us - give customers a means of contacting you directly. Add your phone numbers and email address

Other pages you may want to add are:

    About Us - tell customers about your business story, your team, mission, vision and values

    Feed backs ( This is optional, but very good) - adding quotes from satisfied customers can help build your credibility

Keep your content up-to-date

Fresh and relevant content will keep customers and website visitors coming back often. 

    Update your website, especially your home page, with news on new products or service offerings, promotions, business development

    Ensure that there is always an accurate phone number and email address for them to contact you through
    Remember to remove information on products or services that you no longer offer
    Refresh photos of your products from time to time

Make your website user friendly

Think of your website as your online store front. Provide your website visitors with relevant information to help them in their decision-making.

    Clearly communicate what you do

    Demonstrate the benefits of your products and services

    Add pricing and other detailed product and service information

    Include your contact information - business address, phone number, email address, hours of operation

Spread the word. Market your website

Now that you have a website you have to let everyone know that it's the place to go to get the latest news about your products and services.

    Add your website address and corresponding email to your marketing material, business cards, other business stationary

    Share your website with contacts on social networking sites

    Get Online referrals – have other businesses and individuals link their websites to yours

    Tell your customers, suppliers, family and friends – ask them to spread the word
    Refer your old customers to your website to get updates

    Ensure that the text on your site is relevant to your business to make it easier for people searching on Google for your business to find you.

Enjoy your day.

16 Secrets Of Guerilla Marketing

1. Commitment – Determine a marketing plan and commit to it. The more repetition, the more it is remembered.

2. Investment – Your payoff will be the highest if you invest in learning about marketing.
 

3. Consistent – Do not be tempted to change your plan. People learn to trust you, your image, and your message.
 

4. Confident – What should you be concerned about when you advertise?
5th concern is Price; 4th concern is Selection; 3rd concern is Service; 2nd concern is Quality;
1st concern is Confidence.

5. Patient – You must have patience to be confident.

6. Assortment – The more Guerilla Marketing tactics you arm yourself with, the more people you reach.

7. Convenient – Be convenient for your customer and it will be easy for them to do business with you.
Time is valuable and your customer knows it too.

8. Subsequent – Marketing begins “after” you make the sale; your performance and follow-up on your promises win the customer.

9. Amazement – Encourage excitement for what you offer. Are you the best, have the widest assortment of products, quickest turn-around etc

10. Measurement – You will have many methods of advertising in operation at one time,
 some will be a hit and some will miss. Reduce your marketing budget 50% by asking people
 “Where did you hear of us.” This will help you utilize the advertising means that is garnering you the most responses.

11. Involvement – Prove you care by staying in touch and listening to your customer.
Customers pay you back by referring their friends.

12. Dependent – Build a marketing network and become inter-dependent on others.
Develop co-marketing ventures that increase your exposure in ways you never thought of.

13. Armament – Equip your company with the necessary tools including a web site, cell phone, pager
and other technology.
 

14. Consent – Seeking consent from your customer to market to them is how the web is becoming effective. Signing up for e-newsletters, email sale notices or free product is one way a web marketer can keep sending a marketing message to a customer repeatedly.
 

15. Augment – Fine-tune your marketing by eliminating what did not work and increasing what does.
 

16. Content – Have killer content in your message. Talk directly to your customer with a clear direct message. Good luck and have a nice day.