4 Small Business Web Design Tips For Online Competitive Research

If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services.

Below are 4 small business web design tips for conducting online competitive research.  

Step 1 – Discover Your Competitors 

The obvious way to start researching your competitors is to do a Google search for your top keywords.

Who is listed on the first page? Which websites are advertising their services in the sponsored listings?  Create a list of your top competitors so you can keep track of them.

Step 2 – Research Your Competitors

Once you know who your top competitors are, it’s time analyze their websites and traffic. Here are a few tools you can use to monitor the success of your competition.

1. Open Site Explorer – Find out who links to any website with Open Site Explorer. The tool is part of Seomoz.org’s collection of SEO tools, but you can run up to three reports each day for free, and even compare up to 5 sites. In addition to who’s linking to any website, the tool also will give you an estimation of the site’s authority – that is, how well it may rank in search engines based.  
2. Alexa – Amazon’s Alexa rank isn’t incredibly accurate but it use to give a high-level overview of how a website’s traffic is trending. Alexa also shows any user-submitted reviews for the website, major keywords it is ranked for, and a general overview of site visitors’ demographics, but has now been retired, but you can try this simple version of website analytics.
3. Spyfu – Spyfu allows you to see which keywords your competitors are buying pay-per-click ads for and how much they spend on advertising. It will also show you how they rank in the organic and sponsored listings. Spyfu offers both a free and a more comprehensive paid service.

Step 3 – How to Analyze Competitors

The best way to analyze your competitors’ sites is to put yourself in your prospects’ shoes – what are they looking for? 

Now, with that perspective, here are a few tips to evaluate how good your competitors are at helping your target market achieve their goals. Specifically, look at:

1. How does the website look? Is the text legible? Is it easy to scan and pick up the basic message? Do the graphics enhance the site’s content?
2. How easy is it to navigate? Will they understand where to click to find information?
3. How useful is the site? Can they do what they need to do?
4. Would they trust this site? Does it look professional? Is there a privacy policy? Is the company’s address and phone number displayed prominently? Do all the links work? Does it look like they keep the site up-to-date?
5. How convincing is it? Would they want to join the mailing list, buy a product, or request a consultation?

Once you’ve made note of the good and bad points of each site, review what your business objectives are and what your target audience will be looking for. 

From that, come up with a list of features you’d like to include on your site. Stick to the essentials rather than getting caught up in all the bells and whistles. Good sites are practical and functional at their core.

Step 4 – Monitor Your Competitors

Once you’ve analyzed your competitors, the final step to competitive research is to track and monitor what they are doing over time.

Ideally, you want to keep track of which keywords they continue to bid on, what their Adwords ads say, and where they continue to rank in search results. 

A general rule of thumb is that if your competitors are at all savvy about marketing, they will be monitoring their advertising campaigns so the ads they continue to run should make the most money while the ads they stop running are not profitable. 

This isn’t always the case – many small businesses don’t have the time to monitor their advertising, so they lump everything together and wouldn’t be able to tell you what is profitable and what isn’t, but generally speaking, if they are making money through their advertising, they will continue to advertise.

In addition, one of the best ways to monitor what people are saying about your competitors is to use Google Alerts. 

You can sign up for a free account to monitor any keywords, competitor names, and even the names of articles or videos you submit to directories.

Google Alerts makes it easy to track virtually anything. 

By studying your competitors and following these 4 small business web design tips, you can uncover what works and doesn’t work for them thus learning from their mistakes without wasting lots of money in the process. 

Have a nice day. 

11 Tips To Easily Pass A Job Interview

The Job interview is usually the final step on the way to getting a new job, where all the details of a future cooperation are discussed.

 If the employer is interested in your CV, you will be contacted for further instructions.

 In case you pass a job interview successfully, you will be offered the post.

The competition in the labour market is huge and it is possible that several candidates pretend to one vacancy and the employer will select the most perspective and confident job seeker.

In order to be selected, you need to prove that you will be able to bring success and profit to the company. The employers do emphasize on the previous work experience and the preparedness of a candidate for the interview.

Job interview is rather a stressful situation for any job seeker and unnecessary excitement can mess everything up.

That is why you should pay attention to some few tips that may help increase your chances:

  1.   Be nice at the first look. Clothing can tell a lot about the candidate.

Nice look is a measure of respect to the employer.

 It is unlikely that you will be offered a good post in a reputable company if the first impression is spoiled with dirty shoes or greasy hair.

Small drawbacks will always be seen.

2. The most suitable is the classic style of clothing.

Do not wear track suit and jeans even there are no strict requirements to the dress code in the company.

 Avoid bright colours and too expensive accessories. Choose closed toe shoes with a backdrop.
   
3. Be punctual. Always come for an interview a few minutes early.

Being late often motivates the employer to strike out the name of a person from the list of candidates.

 4. Do not forget to switch off the mobile phone.

5. Be attentive. Listen carefully and ask to repeat the question if you do not understand it.

6. Answer confidently and concisely, avoid monosyllabic and incomprehensible answers ("yes/no", "probably", "not quite sure" etc.). Remember about the manners and the etiquette of communication.
   
One of the most difficult and tricky questions is "Tell me a little about yourself." Often the answer decides the further future of a candidate.

 Describe briefly your autobiography, focus on the information about work experience, education, the reasons for dismissal and the responsibilities that you have performed.

Do not criticize your previous colleagues and former directors.
  
7. Do not be afraid to promote yourself as a good specialist: tell about your personal qualities, advantages and professional achievements.

Emphasize that the commitment to the continuing professional development is very important and you will always be ready to attend training courses that will contribute to your self-education.

8. Do not be surprised if the employer asks about your marital status and children.

It is significant information for an experienced director that helps determine if the post is suitable for you.

For example, if the work is related to long and frequent business trips, it is easier for the employer to hire a professional who is not encumbered by family ties.

On the other hand, having a family may indicate that the person is stable and decent.
    
9. Do not be afraid the question about your personal deficiencies – it is part of any job interview.

It is important to take into account that the specialty for which you are going to work.

For example, if you want to work as a journalist, do not talk about such quality as lack of confidence in dealing with people.

 In total, it is important to the employer to prove that you are able to talk about the personal shortcomings and know how to overcome them.
   
10. Do not forget to prepare documents - resume in two copies, diploma of education and additional advanced training certificates.

The most important secret is the presence of a genuine interest not only to the post, but also to the activity and objectives of the company.

 In order to avoid misunderstandings do not hesitate to ask questions about working conditions and whether the employer adheres to the Labour Act.

11. Smile and be positive, try to answer confidently and concisely, avoid complicated and confusing terms.

Be well mannered.

 It is quite possible that you will pass a job interview successfully and soon you will get the job of your dream!

All The Best.