Viralmarketing is incentive based referral marketing. It's also word-out-mouth
marketing. Jokes, videos and links that get passed around via email are
all examples of the viral effect in action.
In order to unleash a viral traffic effect, you need to motivate people with an incentive and you need to supply a “tool” which keeps the viral chain in motion.
· e-books and reports
· free software
· reprint articles
· “Tell a Friend” scripts
· Contests or special offers hot enough to spread across multiple sites and multiple e-zines.
Now let's look at some of the potential incentives you can offer:
· Outstanding free content
· Useful tools (scripts, software, etc)
· Product discounts
· Potential reward in the form of cash or product
· Free training or consultation
· Re-branding
Here's an example of a basic viral marketing campaign :
1. Create a free report that offers sought after information about a product you sell.
2. Offer it to your subscribers and to other list or web site owners for free.
3. Allow everyone who downloads the report to “re-brand” it with their own affiliate link.
Now you've got two incentives in place: quality content and commission potential through re-branding. You could go a step further with this if you wanted to, and set up a contest where the affiliate with the most referrals for a month earns either an increase in commission percentage or a free product.
Launching a viral tool is not very difficult. You just need to get the word out about it and submit it to as many outlets as possible.
Some typical starting points:
· Offer it to your subscribers.
· Contact other list/website owners and offer it to them.
· Upload the report to free e-book directories.
Have a wonderful day.