5 Marketing Strategies For Your Broilers Business.

It is the Christmas season worldwide and one of the challenges that has forced many poultry farmers to exit the broiler business is lack of customers to buy their birds when they are ready. When a broiler reaches  market size it has to be disposed off, else the loss begins. The longer it stays on the farm, the more it consumes and thereby reduces the profits to be made by farmers. It's therefore important to have one or more marketing strategy before venturing into poultry farming. Below are suggested ways on how to market your broilers birds for better profit.

1. Engage your friends on your social media platforms.

If you think having many "friends"  or followers on social media isn't beneficial, please I think it's time to change that mindset. Anyone reading your status, viewing your pics is a capable customer of your birds. Instead of posting pics of how you hanged out over the weekend, think of posting your birds or products for sale.

2. Approach the roadside chicken roasters.

In most trading centers we have those guys roasting chicken and others frying chips, plantain, etc. They have a daily need of Broilers chickens. Approach them and trust me the next morning they will be at your gate.

3. Supermarkets and Hotels.

Whereas I have reservations with hotel and supermarket supply because of their mode of payment delay or pricing down of chickens, they can also be another place where you can supply your birds. For some of the supermarket, you may have to dress the birds, brand them well and put them in their deep freezers, this should also be included in your charges.

4. Have a stall and sell your birds

Having a stall in a popular market is one of the most effective way of selling your birds on time. It will make you sell your Broilers at a good price also, thereby making some good profits. The only challenge with this method is that one has to be consistent in production. Consistency here is key, as this is a very effective marketing strategy.

5. Get sales guys to move around and sell the birds

Farms with workers can adopt this strategy. Unlike with stall opening, hawking is a cheaper and one of the effective ways of selling broiler chicken. Even if you don't have workers, you can do it yourself. Let's not get ashamed of looking for money as long as it is a legitimate mean of getting our daily bread.

The demand for broiler birds is high because people eat chicken everyday and the meat is better than beef meat health-wise. But unless we leave our comfort places we shall not see the market. As farmers and business people, we need to think outside the box. It's only farmers with poor quality birds who will fail to find market for them. Get your knowledge from a trusted and reliable source also📚📚.

📕This blog has many ideas and guide to successful poultry production, farming business, other ideas that are relevant, well defined, informative, that will continue to guide you through your journey as an entrepreneur. Wishing the best and success in all you do. Have a wonderful day.