1. Free Video Training
People all prefer to learn in different ways, and for many, there's nothing better than video presentations. Consider outsourcing the production of a “video mini – series”, or create screen casts that allow your subscribers to peer over your shoulder as you show them exactly how to complete certain tasks. You could give away one video tutorial and upsell a complete series!
People all prefer to learn in different ways, and for many, there's nothing better than video presentations. Consider outsourcing the production of a “video mini – series”, or create screen casts that allow your subscribers to peer over your shoulder as you show them exactly how to complete certain tasks. You could give away one video tutorial and upsell a complete series!
2. Free Audio Transcripts/Interviews
Consider interviewing an expert in your niche and then transform that interview into a valuable transcript! You could add audio to the package by reading the interview, or record a live interview call. Not only does this cost you nothing, but you'll have exclusive proprietary content to offer your subscribers!
3. Free Consultation or Coaching Session
Depending on the time you have to spare, and whether you have an existing offer in place to upsell to subscribers, you could consider offering a short consultation session, through Zoom, Skype, Youtube Live or Facebook and Instagram live. Not only will this help to set you apart from others in your market, but it's a great way to develop a reputation as an authority in your niche!
Depending on the time you have to spare, and whether you have an existing offer in place to upsell to subscribers, you could consider offering a short consultation session, through Zoom, Skype, Youtube Live or Facebook and Instagram live. Not only will this help to set you apart from others in your market, but it's a great way to develop a reputation as an authority in your niche!
4. Free “Leaked” Chapter of a main product
Offering a free “sample” of a full length information product is a great way to connect with your audience, while wetting their appetite for more!
Offering a free “sample” of a full length information product is a great way to connect with your audience, while wetting their appetite for more!
5. Free Membership Access
Consider creating a simple membership program around your topic, and allowing subscribers to gain free entry either for a limited time (free monthly trial), or ongoing.
Consider creating a simple membership program around your topic, and allowing subscribers to gain free entry either for a limited time (free monthly trial), or ongoing.
Consider the .free entry” as your
“lost leader” and focus on maximizing your profits by catering to your
new membership community with additional offers. Not
only is it VERY easy to grow a free membership site, but you'll have a
massive database of leads right at your fingertips, not to mention the
authority you'll gain in your market as a qualified and credible source
for content.
6. Free Software
Everyone loves tools and software that helps them save time, money or to automate tedious tasks. Consider offering software or scripts that help them solve a problem in the market. You can purchase private label rights software and save money by eliminating the need to outsource.
Everyone loves tools and software that helps them save time, money or to automate tedious tasks. Consider offering software or scripts that help them solve a problem in the market. You can purchase private label rights software and save money by eliminating the need to outsource.
7. Giveaways and Contests
Consider running a contest or giveaway on your squeeze page and watch as the subscriptions POUR in! Everyone loves freebies and giveaways, and if you make it fun (and relevant), you'll find it incredibly easy to build a responsive list in no time at all. Your giveaway doesn't have to cost you a lot of money.
Consider running a contest or giveaway on your squeeze page and watch as the subscriptions POUR in! Everyone loves freebies and giveaways, and if you make it fun (and relevant), you'll find it incredibly easy to build a responsive list in no time at all. Your giveaway doesn't have to cost you a lot of money.
Consider giving away domain names, free hosting or other digital goods that won't cost you anything in shipping or inventory. There
are an unlimited number of targeted incentive offers that you could
provide to potential subscribers, and depending on your niche market,
you could also offer tailor-made products.
Don't afraid to be different – it will set you apart from others in your market! Just get creative, think outside the box and build a powerful incentive that will fuel your list building campaigns!
Remember to always focus on a relevant and targeted incentive that
directly ties in and compliments the focus of your email list. For
example, if you were catering to new bloggers, offering an exclusive
Wordpress plug-in that helps them save time or money would likely be
very successful.
Just the same, if you were focused on
the job market, you could offer a “cheat sheet” of job interview
questions, helping people prepare for upcoming interviews so that they
are able to land the job. You need to identify an existing need within
your market and create an incentive offer around that demand.
By
doing that, you will be able to generate a massive list of highly
relevant leads that are far more likely to be responsive than “generic”
offers that appeal to a broader audience, but are unhelpful with
actually identifying or segmenting your subscribers into individual groups (more on the importance of this later). Have a nice day.
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