Your company needs more customers, so you are
examining marketing options. Advertising on Facebook is one option that you do
not want to overlook.
Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses.
1. Begin With a Clear Goal. Two of the most
common goals would be to generate sales directly from the ad or to increase
awareness of your business while building a contact list for future marketing
efforts. Everything about your ad should be constructed with your primary goal
in mind.
2. Choose the Geographic Area. Does your business only serve your local area? Do you sell products that can easily be
shipped anywhere in the world? For
either of these cases or anything in between, you can tailor the regions where
your ads will appear to match your needs.
3. Customize Your Ad for The Demographic You Wish
to Reach. Because of the information Facebook collects about its users, you
can define the advertisement’s target market based
on age, gender, location, interests, or several
other criteria. Combining those criteria
allows you to be specific when you construct your ad for that target.
4. Direct Your Ad to Existing Contacts. Upload
a customer or contact email list. Any of the people on that list that are also
Facebook members will receive your ad.
5. Set Your Budget. You can choose to run ads continuously or for a particular period, and you can select how much
you are willing to pay.Budgets are set
as a maximum daily expenditure or total
expenditure over the duration of the campaign.
6. Use Images. Images receive far more interest
and generate higher response rates than text-only ads.
Consider creating multiple ads
with different images to examine their relative effectiveness.
7. Use Facebook Ad Manager. Ad Manager
accumulates metrics on responses to your ads and presents them in comparison to
goals established when the campaign was initiated.
Using the information
available, you can alter the campaign, changing the budget or target market or
even completely re-creating the ad. A big plus – Facebook Ad Manager is
available as a smartphone app.
8. Use Conversion Tracking. With Conversion
Tracking, you place JavaScript code on your website that tracks visitors’
actions. That JavaScript sends info to Facebook,
where it is compared with their record of prospects that looked at or clicked
on your ad.
Among other things, you can determine how many people viewed your
website or made a purchase after seeing your Facebook ad.
9. Boost your posts. Boosting a post is a
different type of advertising.
Boosting a
post causes it to appear higher in the News Feed of the ad recipients, thus
raising the likelihood that it will be seen.You can have any post boosted,
increasing its exposure.
10. Always include a Call to Action.
Salespeople know the axiom “Always ask for the sale.”
Professional salespeople do not present
information to prospects and hope they
will choose to buy.
They offer the
information and ask the prospect to act –
to make the purchase.
You need to do that in every ad you create. Depending
upon your desired response, include buttons or
links asking the reader to respond.
“Click Here to Buy,” “Like This Page,” or
“Click Here to Receive My Newsletter” for example. Follow these tips in creating
Facebook ads and expect a transformation of public response to your
advertising.
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