1. Add a picture to your landing page
One way in which you can increase the number of subscriptions you get is to increase your conversion rate. And an old trick for doing this is to make your landing page more personal. For starters, add an image of your signature. And furthermore, you will want to consider including a picture of yourself on the page somewhere.
Just little things to improve the conversion rate can see you receiving twice as many subscribers with the same traffic.
2. Split test landing pages
Another important part of generating subscribers is testing your existing system. If your existing system does a poor job of converting, then it needs to be improved. You can do this by a process call “split testing.” This involves sending identical traffic streams (perhaps generated by Google Adwords, Bidvertizer or facebook ads) to different landing pages. Things to test are headlines, length of page, introduction, call to action, opt-in button text, p.s., images (with and without) , colors, etc.You can then test which landing page generates a higher conversion rate; and can adopt that exclusively for future use.
3. Create a squeeze page
If you don’t already have one, it is critical that you build a squeeze page, which is specifically used to capture email addresses for your list. A squeeze page is a short 'pitch' page with very short copy--or, more than likely, a headline with just a few bullet points. After the copy, include your signature and a box for visitors to enter a name and email address. Keep distractions minimal; and attempt to build the strongest pull for your newsletter using the fewest words. The best way to get a nice looking squeeze page is to use a template. There are free squeeze pages available as well as rebrandable ebooks to give away. Of course, just having a squeeze page doesn’t mean anyone will see it. You have to get traffic to it and the excellent Easy Squeeze Page Traffic will help you overcome that particular hurdle.
4. Use Google AdWords to generate traffic
As mentioned earlier, one good way to generate prospects for your list is to advertise using Google AdWords. If you’re not familiar with AdWords, it is a pay-per-click (PPC) advertising medium. That is, you create a text ad, select relevant keywords for it, and then pay only when someone clicks on your ad. In general, it is considered to be better targeted and more cost-effective than other sources of paid traffic generation. With this said, using Google AdWords can be expensive. If you're a beginner, you might want to study it very hard or hire an expert to manage your campaigns for you. It's effective when you make an ROI (return on investment) so it calls for a fair bit of split testing of ads and landing pages, and revising campaigns .
5. Give Away Free ebooks
Often, getting people to join a list is as simple as providing them with the right incentives. If you simply tell people to join the list because the email content will be good, they won’t know whether or not to trust you and usually, they don't want to wait to get your emails. However, if you provide them with a free ebook that they get right after signing-up, they’ll be much more likely to join. Now, you might think “Won’t they just cancel their subscriptions after joining?” And, in reality, some of them well. Your focus should be to draw people in, expose them to your content, and then attempt to convert them by impressing them with your information. But first, you need a good incentive to get them to join your list when they first come into contact with your website.
6. Free reports
Similar to giving away free ebooks, give away free downloadable reports. These are often shorter than ebooks and provide a more specific explanation on a topic. I personally suggest targeting a specific theme or creating a “how-to” report on a timely topic. Just like ebooks, you can create a simple report in Microsoft Word or Open Office and convert it to a PDF file. Upload it to your website and link to it from your download page. Get the subscriber to opt-in at the squeeze page and then re-direct them to the thank you page after they sign up or confirm their email address. I prefer the latter method. When you join Squeeze Kits Automated List Profits you get free reports each month as the part of your membership content.
7. Add content to your site
When it comes to generating subscriptions, one of the most important things you can do is to put your subscription form in places that receive traffic. e.g. your website or blog.
The more content you add to your site or blog, the more readers will come and will want to learn more (if the content is good) so they will join your list. To get content, you can write it yourself, or you could hire a writer from http://www.elance.com to produce several articles based around relevant keywords/topics for your site. You could then add those articles to your site with a subscription form either in the margins, in the middle of the content, or in a popover box. The more articles you ad, the more traffic you will generate, and the more opportunities you will have to generate subscriptions.
8. Keep customer information private
One thing that visitors dread is that you will resell their name and email to a third party; or will use it to spam. This is why it is important that you include a note below your opt-in form that explains that you will never sell subscriber information and you will never spam people who join your list. This should help to increase your conversion rates and lower unsubscribe rates.
9. Reward subscribers unexpectedly
While getting more subscribers from external sources is an important part of keeping your list active and growing, energizing your existing members and giving them a reason to promote and share your website will help you build your list with little effort. One way in which you can do internal promotion is to reward your subscribers unexpectedly with a free ebook, informative article or special video. When they receive some product or service that they weren’t expecting to get, they will be pleasantly surprised and will be happy to share it. You can also suggest they share your newsletter sign up page or re-publish your article or video. This can potentially becomes free viral promotion for your list. It also keeps your list active and unsubscribe rates down.
10. Promote high-value products and services
In many cases, the most important thing you can do as a business owner is to provide and promote high-value products and services. That is, whenever you sell your own products in your newsletter or whenever you refer people to affiliate products (or Joint Venture partners’ products), make sure they are good and offer value. If you gain a reputation f or promoting every new product about "how to make money" -not caring whether or not it's even a good product—you’ll quickly lose rapport with your list; and, as a result, you can expect them to stop reading your emails and making additional purchases. Ultimately, they will unsubscribe. It may be hard to do all, so start with just one and see what results it brings you. All The Best, have a wonderful day.
One way in which you can increase the number of subscriptions you get is to increase your conversion rate. And an old trick for doing this is to make your landing page more personal. For starters, add an image of your signature. And furthermore, you will want to consider including a picture of yourself on the page somewhere.
2. Split test landing pages
Another important part of generating subscribers is testing your existing system. If your existing system does a poor job of converting, then it needs to be improved. You can do this by a process call “split testing.” This involves sending identical traffic streams (perhaps generated by Google Adwords, Bidvertizer or facebook ads) to different landing pages. Things to test are headlines, length of page, introduction, call to action, opt-in button text, p.s., images (with and without) , colors, etc.You can then test which landing page generates a higher conversion rate; and can adopt that exclusively for future use.
3. Create a squeeze page
If you don’t already have one, it is critical that you build a squeeze page, which is specifically used to capture email addresses for your list. A squeeze page is a short 'pitch' page with very short copy--or, more than likely, a headline with just a few bullet points. After the copy, include your signature and a box for visitors to enter a name and email address. Keep distractions minimal; and attempt to build the strongest pull for your newsletter using the fewest words. The best way to get a nice looking squeeze page is to use a template. There are free squeeze pages available as well as rebrandable ebooks to give away. Of course, just having a squeeze page doesn’t mean anyone will see it. You have to get traffic to it and the excellent Easy Squeeze Page Traffic will help you overcome that particular hurdle.
4. Use Google AdWords to generate traffic
As mentioned earlier, one good way to generate prospects for your list is to advertise using Google AdWords. If you’re not familiar with AdWords, it is a pay-per-click (PPC) advertising medium. That is, you create a text ad, select relevant keywords for it, and then pay only when someone clicks on your ad. In general, it is considered to be better targeted and more cost-effective than other sources of paid traffic generation. With this said, using Google AdWords can be expensive. If you're a beginner, you might want to study it very hard or hire an expert to manage your campaigns for you. It's effective when you make an ROI (return on investment) so it calls for a fair bit of split testing of ads and landing pages, and revising campaigns .
5. Give Away Free ebooks
Often, getting people to join a list is as simple as providing them with the right incentives. If you simply tell people to join the list because the email content will be good, they won’t know whether or not to trust you and usually, they don't want to wait to get your emails. However, if you provide them with a free ebook that they get right after signing-up, they’ll be much more likely to join. Now, you might think “Won’t they just cancel their subscriptions after joining?” And, in reality, some of them well. Your focus should be to draw people in, expose them to your content, and then attempt to convert them by impressing them with your information. But first, you need a good incentive to get them to join your list when they first come into contact with your website.
6. Free reports
Similar to giving away free ebooks, give away free downloadable reports. These are often shorter than ebooks and provide a more specific explanation on a topic. I personally suggest targeting a specific theme or creating a “how-to” report on a timely topic. Just like ebooks, you can create a simple report in Microsoft Word or Open Office and convert it to a PDF file. Upload it to your website and link to it from your download page. Get the subscriber to opt-in at the squeeze page and then re-direct them to the thank you page after they sign up or confirm their email address. I prefer the latter method. When you join Squeeze Kits Automated List Profits you get free reports each month as the part of your membership content.
7. Add content to your site
When it comes to generating subscriptions, one of the most important things you can do is to put your subscription form in places that receive traffic. e.g. your website or blog.
The more content you add to your site or blog, the more readers will come and will want to learn more (if the content is good) so they will join your list. To get content, you can write it yourself, or you could hire a writer from http://www.elance.com to produce several articles based around relevant keywords/topics for your site. You could then add those articles to your site with a subscription form either in the margins, in the middle of the content, or in a popover box. The more articles you ad, the more traffic you will generate, and the more opportunities you will have to generate subscriptions.
8. Keep customer information private
One thing that visitors dread is that you will resell their name and email to a third party; or will use it to spam. This is why it is important that you include a note below your opt-in form that explains that you will never sell subscriber information and you will never spam people who join your list. This should help to increase your conversion rates and lower unsubscribe rates.
9. Reward subscribers unexpectedly
While getting more subscribers from external sources is an important part of keeping your list active and growing, energizing your existing members and giving them a reason to promote and share your website will help you build your list with little effort. One way in which you can do internal promotion is to reward your subscribers unexpectedly with a free ebook, informative article or special video. When they receive some product or service that they weren’t expecting to get, they will be pleasantly surprised and will be happy to share it. You can also suggest they share your newsletter sign up page or re-publish your article or video. This can potentially becomes free viral promotion for your list. It also keeps your list active and unsubscribe rates down.
10. Promote high-value products and services
In many cases, the most important thing you can do as a business owner is to provide and promote high-value products and services. That is, whenever you sell your own products in your newsletter or whenever you refer people to affiliate products (or Joint Venture partners’ products), make sure they are good and offer value. If you gain a reputation f or promoting every new product about "how to make money" -not caring whether or not it's even a good product—you’ll quickly lose rapport with your list; and, as a result, you can expect them to stop reading your emails and making additional purchases. Ultimately, they will unsubscribe. It may be hard to do all, so start with just one and see what results it brings you. All The Best, have a wonderful day.
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