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7 Wright Brothers Way To Solving Business Problems

When Wilbur and Orville Wright, Popularly called the Wright Brothers finished the first successful manned flight on Dec. 17, 1903, they amazed and astonished the world. They also demonstrated the power of their problem solving method.
They not only solved a problem that others had found too complex and technical, but they did it without any help from outsiders. These brothers had little formal training or education, but they had amazing brainpower. Few accomplishments can match what these two former bicycle mechanics did with that flying machine. The key principles of problem-solving used by the Wright brothers are still relevant for business owners today. 
There are only eight of them, and here they are:
1. CONSTRUCTIVE CONFLICT: This conflict can be used to discover and validate new ideas/strategies to find a practical answer.
2. TACKLE WORST THINGS FIRST:  When big problems are put first, the cost for the whole is limited to this set should a solution prove unachievable.
3. JUST PLAIN TINKERING: New approaches can be created by tinkering with parts of a problem when you’re trying to understand it.
4.  RIGID FLEXIBILITY:  Flexing the mind allows for thinking of possibilities outside the realm of policy, tradition, or experience.
5. FOREVER LEARNING: Learning as a lifelong passion is essential for finding the information to solve problems.
6. METHODICAL METICULOUSNESS: The fastest, most efficient way to solve a problem is by being meticulous and methodical in your approach.
7.   EQUITABLE TEAMWORK:  The force of a group with a common purpose is multiplied by interdependence and powered by trust, effort, profits, power, and honor.
A side benefit to these steps is that there is an added financial bonus. By using these principles, the Wright brothers minimized their costs to less than $1,000 and solved the problem of flight with mind-boggling speed. Would there be any business owner  who wouldn’t want to solve a problem in his business and cut cost at the same time?  I doubt that, we are all into business to make profits. Have a wonderful day.

A Vision Of Success In Life Mapping

Success is more than economic gains, titles, and degrees.

Planning for success is about mapping out all the aspects of your life.

Similar to a map, you need to define the following details: origin, destination, vehicle, backpack, landmarks, and route.

Origin:  Who you are

A map has a starting point. The origin is who you are right now.

 Most people when asked to introduce themselves would say, “Hi, I’m Jean and I am a 17-years old, senior high school student.” It does not tell you about who Jean is; it only tells you her present preoccupation.



To gain insights about yourself, you need to look closely at your beliefs, values, and principles aside from your economic, professional, cultural, and civil status.

 Moreover, you can also reflect on your experiences to give insights on your good and not-so-good traits, skills, knowledge, strengths, and weaknesses.



Upon introspection, Jean realized that she was highly motivated, generous, service-oriented, but impatient. Her inclination was in the biological-medical field.

Furthermore, she believed that life must serve a purpose, and that wars were destructive to human dignity.

Destination: A vision of who you want to be

“Who do want to be?” this is your vision. Now it is important that you know yourself so that you would have a clearer idea of who you want to be; and the things you want to change whether they are attitudes, habits, or points of view.

If you hardly know yourself, then your vision and targets for the future would also be unclear.

 Your destination should cover all the aspects of your being: the physical, emotional, intellectual, and spiritual.

Continuing Jean’s story, after she defined her beliefs, values, and principles in life, she decided that she wanted to have a life dedicated to serving her fellowmen.

Vehicle: Your Mission

A vehicle is the means by which you can reach your destination. It can be analogized to your mission or vocation in life.

 To a great extent, your mission would depend on what you know about yourself.

Bases on Jean’s self-assessment, she decided that she was suited to become a doctor, and that she wanted to become one. Her chosen vocation was a medical doctor.

Describing her vision-mission fully: it was to live a life dedicated to serving her fellowmen as a doctor in conflict-areas.

Travel Bag: Your knowledge, skills, and attitude

Food, drinks, medicines, and other traveling necessities are contained in a bag.

Applying this concept to your life map, you also bring with you certain knowledge, skills, and attitudes.

These determine your competence and help you in attaining your vision.

Given such, there is a need for you to assess what knowledge, skills, and attitudes you have at present and what you need to gain along the way.

This two-fold assessment will give you insights on your landmarks or measures of success.

Jean realized that she needed to gain professional knowledge and skills on medicine so that she could become a doctor.

 She knew that she was a bit impatient with people so she realized that this was something she wanted to change.

Landmarks and Route: S.M.A.R.T. objectives

Landmarks confirm if you are on the right track while the route determines the travel time. Thus, in planning out your life, you also need to have landmarks and a route.

These landmarks are your measures of success. These measures must be specific, measurable, attainable, realistic, and time bound.

Thus you cannot set two major landmarks such as earning a master’s degree and a doctorate degree within a period of three years, since the minimum number of years to complete a master’s degree is two years.

Going back to Jean as an example, she identified the following landmarks in her life map: completing a bachelor’s degree in biology by the age of 21; completing medicine by the age of 27; earning her specialization in infectious diseases by the age of 30; getting deployed in local public hospitals of their town by the age of 32; and serving as doctor in war-torn areas by the age of 35.

Anticipate Turns, Detours, and Potholes

The purpose of your life map is to minimize hasty and spur-of-the-moment decisions that can make you lose your way.

But oftentimes our plans are modified along the way due to some inconveniences, delays, and other situations beyond our control.

Like in any path, there are turns, detours, and potholes thus; we must anticipate them and adjust accordingly.

Have A Wonderful Day.

How To Increase Ad's Pulling Power With Info Loading

There are many schools of thought on how to write a successful direct-response adverts, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct. 

There is one technique, though, that is coming to the forefront as one of the most successful to employ. Info-Loading is the style of overloading an advertisement with information about your product or service.

The theory is, you give the customer more information than they'd ever want on your product/service, and they'll feel more confident about you and what you offer. 

Also, the customer that actually reads through it all is the one who's interested enough to buy what you offer. 
The good news is, it works!

Here's how to do it.  Say you're planning a quarter-page display ad in a magazine. 

Instead of leaving a lot of white space, so it looks open, and instead of putting pictures in to catch the eye, fill the whole space with text! Load it with as much information as you can fit in, without making it unreadable. 

To prevent it from looking like a grey blur when the reader's eyes scan through the page, put a bold, black box around the ad, a bold headline, and emphasize important words and phrases with bold print. You can do the same thing with a mailing. 

Put together a four-page sales letter loaded with copy, then add a brochure/flyer that re-emphasizes the important points in even greater detail. 

A few cautions with this technique.  First, make sure you actually have something to say! We are so conditioned to being economical with our words in advertising that it'll be hard to info-load without feeling repetitious.

Instead of rambling on about features, tell customers every single benefit they'll get from your product/service. 

BENEFIT is the important word. Give Info-Loading a try. Depending on your audience and what you're trying to sell, you may find that info-loading can load more sales into your bank account! Best Of Luck To You.

How E-Mail Marketing Works

E-mail Marketing is an easy, affordable, and effective way to market to a specific audience. It saves a company time by enabling them to send out thousands of e-mails in minutes. No stamps, no printing, and no mail service make it an attractive decision monetarily. The recipients receive the information in minutes instead of weeks.  Most people will open the e-mail within 48 hours. Using e-mail services the distribution can be tracked effortlessly. You will know what’s been sent, returned, opened, clicked through and if someone has unsubscribed instantly.
The most effective campaigns will have a highly targeted list and will be permission based:  they want it, expect it, and welcome your e-mail! The following will answer many common questions about e-mail marketing. 
•    What is “opt in” or “permission-based” e-mail marketing?
•    Is e-mail marketing effective as a Marketing Tool?
•    Should I buy an e-mail list?
•    What kind of list should I look for?
•    How can I insure the list is legitimate?
•    What is spamming?
•    What are the consequences of spamming?
•    How do I avoid spamming?
What is “opt in” or “permission-based” e-mail marketing? Opt in and permission-based mean essentially the same thing. You’re marketing to people who have given you permission to send them something specific. The only way someone gets on one of these lists is if that person specifically requests to be added. As an example, you have their permission to send them a newsletter, free information, promotions, or whatever is understood at the time they sign up… The “opt in” must be adhered to.  You can’t say your going to send them a current copy of your newsletter and then continue to send them newsletters every month after that. In this case they would have to specifically request receiving them monthly. The usual technique is to provide a form for the person to sign up on a website.  Otherwise someone can give you permission through conversation, e-mail, or product sales.

Is e-mail marketing effective as a Marketing Tool?
Absolutely!  Building an Opt In e-mail list is one of the most important things to do if you are going to be successful in the long run. It may take some time to collect them, but in the end the result is an audience that gains your trust and generates ongoing income.
It helps you target products and services to specific groups of people. Using newsletters, ezines, etc. you can promote and sell to the market that is interested in what you have to offer. Note:  It’s not as productive to send a generic newsletter that talks about everything under the sun.  It wastes the recipient’s time and your resources. Developing specific categories and focusing the information you are providing is key to having an effective e-mail marketing campaign.

Should I buy an e-mail list?
It’s better to build your own list…  if you do decide to buy a list, make real sure that it is a legitimate vendor.  Many lists you will find are garbage. They can be outdated, not permission based, or passed on from other none legitimate sources… 

What kind of e-mail list should I look for?
You want to make sure it’s an Opt In or Permission Based List.  Be very careful, you don’t want to be accused of spamming. Even if a person on the list opted in sometime in the past, they may have forgotten, they obviously don’t know who you are and why they are receiving something from you, or they have been so overwhelmed with e-mails that you are the last straw and become the target… If someone promises to blast 5 million e-mails out for you, get ready for a large percentage of those to bounce back into your inbox. The bigger the promise the more careful you should become.

How can I insure the list is legitimate?
Research the company: 
1.    Address, E-Mail and Phone Number:  Try calling them.  If they provide an address and phone number, it’s a good sign… of course the address could be fake. Or at the very least e-mail them and see what kind of response you get.  Ask them a few questions about where the list comes from.
2.    An important thing for me when I bump into something that I’m not sure about online, is to read their “About Page”.  If they don’t have one, run! A legit business should be proud to tell you some history…
3.    Check the Better Business Bureau. 
4.    Go to Google Groups, punch in their name and see if anyone’s talking about them.
Do some searches on Google.com, Yahoo.com, Bing.com, Ask.com, Aol.com or others...  my favorite search is “company name” scam. 
5.    And make sure what their guarantee is.  A 100% satisfaction guarantee backed up by a well known eCommerce Solution like PayPal.com is one of the the best case scenario. This can be applied to any marketing solution.
Case to Consider:  I good friend of mine recently spent some good money on a list.  At the end of the sale he was given the ability to resell that list. He never did.  Shortly after the download his computer received a very nasty virus that crashed his whole system (luckily he had me to reformat his hard drive for him…). 
Resell rights:  A good indication that the list itself is worthless.  It’s old and only used to resell to the next… kind of like a mini pyramid scheme.  Recruit people to sell without any thought about the quality of the product…

What is spamming or UCE?
Spamming or UCE (Unsolicited Commercial E-Mail) is simply sending e-mails to people without their permission.  It is a terrible practice that just hurts the legitimate business. Most often they are blasted out to bulk mailing lists.  Obviously they work, otherwise it wouldn’t be done, but it is just plain stupid, insensitive and ruthless… they don’t care about you, just the mighty dollar.

What are the consequences of spamming?
If you are discovered to be spamming, many terrible things can happen!  First, and the least damaging, you could lose credibility and develop a bad reputation with an ISP or Web Hosting Service. This could result in you essentially being shut down. If your case is bad enough, expect legal action, fines or even imprisonment for up to 5 years!

How do I avoid spamming?
  Here are some quick requirements to keep in mind:
1.    Always have an “unsubscribe” or “opt out” link and/or instructions:  the recipient must be given the opportunity to stop receiving your e-mails in every e-mail.
2.    If they do unsubscribe you have 10 days to complete the request.
3.    There must me a legitimate “From” address, domain name, and IP Address.
4.    The subject line must be relevant and accurate.
5.    And one more important thing you must do is Include your Physical Address.
E-mail marketing can be powerful if approached with the methods recommended above. This is a business.  Just like any business on or offline the key to long term success is to build a long term relationship, take care of people, respect their time, and provide them with service that they require, need, or ask for.

Life Is A Sales Job From The Beginning To The End

Strange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations everyday.   
 
Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to win others over to your point of view – you need to punch up your people skills for winning pitches.

Like it or not we are all salesmen.  Our lives are made up of a series of “sales presentations”, otherwise known as presenting one’s self in the best light possible. 
 
Whether we’re out for a job interview, trying for a raise, or just convincing our employees that a job must be accomplished – you are making a presentation. To become masterful at it can be summed up in the acronym  IPRESENT!  
  • I – involve your audience
Human nature is such that people support solutions that they help create, so involve them by allowing your audience to participate with questions or ideas.
It goes without saying that to not involve key people is risky, because messages can be misunderstood.  
 
Your plans may be derailed before they begin if sufficient “buy-in” is lacking.  Use lots of open-ended questions in your presentation to draw out the silent type.

  • P – prepare your audience
Preparation is a key to success.  Prepare your listeners to what’s coming during or before your presentation.  
 
Try these pre-meeting tactics:
  • Assign task-related pre-work. This could be pre-reading or study of a problem, and the preparations of possible solutions.   
  •  An example could be, “go and visit three kinds of accounts before the meeting.”
  • Make pre-meeting contacts with those invited by email, phone, or in person.   
  •  You might want to try an informal survey to get people’s position on the issues at hand.
Remember support on key or controversial matters can be established ahead of time by lobbying, if you know where to lobby.

  • R – research your arsenal
Do your research!  People who make it look easy and are effective presenters have a hidden arsenal.  This is an arsenal of up-to-date, organized material that can be accessed quickly in ready-to-use form when needed.  
 
They have the stats to back up their ideas, and they have a mental arsenal of stories, examples, jokes, and ice-breakers to use when needed.Your physical presentation could include tangible items relating to the issue such as recent articles clipped from newspapers or magazines, photographs, reports, and demonstration property.  
 
To become masterful in this art learn to maintain resources you can access for just the right thing at the right time.

  • E – explain “Why?”
The next thing you must do is to explain “why?” The single most powerful thing you can do to convince your audience of something is to provide a convincing reason why they should do what you suggest or believe what you say.  People want and need a clear “WIIFM” – “what’s in it for me?” – to be able to react positively to what you want them to do.  
 
 It’s extremely important that you deliver a vision of benefits. Hearing the “why” won’t automatically generate a “yes” to your proposition, but it’ll open the door for receptivity to your idea. Knowing and accepting the “why” satisfies a basic need that we all have – to understand the purpose of our actions.
 
 Use the words “because” or “so that” in your presentation and then finish the phrase.  When your subject matter is controversial or likely to generate emotions, it is essential that your “why’s” be tested in advance. 
 
 Ask some people you trust or that are on your “team” to play devil’s advocate to help you with your logic and arguments. These are just the first four points for making successful presentations.  There are eight of them in total, and we’ll look at the other four in my column next week.  For now, let me leave you with this thought.

Life is a sales job from beginning to end. From the moment that we discern how to get approval as children, winning friends at school, getting our first beau, getting our first (and subsequent) job, getting engaged and married, achieving our goals, and anything else you can think of in between – we’re selling ourselves or our ideas all along the way.  Who said you weren’t a salesperson?
 
“S” stands for State (mental) Management. The mental state of the successful presenter must be congruent with the message.  
 
 If you don’t believe that, try giving a pep talk to your sales force when you’re depressed – it won’t work!  You must be aware of and manage your own mental state and that of your listeners or communication channels will not be open. I don’t have space to elaborate on methods of doing this, but here are a few key hints.
 
First, “AAI” – act as if. Act the way you want to feel, it’s amazing how this works.  Use music to set the mood if necessary, dress the part, and reduce your anxiety by whatever method works for you.  
 
Remember that you’re the one in charge, and presentation mastery isn’t about being perfect – it’s about achieving your objective.
 
“E” is for eliminating the unknowns.  Fear of public speaking ranks high on most people’s list of worst fears. You may find you’re unusually nervous, develop poor voice tone or negative body language, and be unable to respond to audience feedback.
 
 Managing your anxiety permits you to focus on your audience and their needs.  The basic approach to do this is the asking ourselves a list of “what if?” questions. Another way to overcome our fear is to take ownership of the situation.  Rehearse, rehearse, rehearse. Double check your notes, and prepare yourself.
 
“N” is fudging a little by using the second letter of the word “know” – as in kNow Your Audience.  Whether it is one person or many that you are presenting to you must do three basic things:  Meet their needs, reduce tension, and avoid mistakes. 
 
 A good knowledge of the listeners will give you a chance to tailor your objectives to meet their needs.  This also allows you to reduce the “audience-presenter” tension so they will focus on what you’re saying.  With a clear knowledge of your audience’s views you’ll be sensitive to potential “hot buttons”.
 
“T” stands for “Tailor Your Presentation Throughout”.  Boring listeners leads to missed objectives or total failure. 
 
You must be flexible and responsive to your audience. To do this you need to use techniques that will give you audience feedback; you must diagnose the cause of the problem you’re addressing, and finally you must choose the solution to act upon. When you’re presenting watch for non-verbal behavior such as clock-watching, foot-tapping, and cat-napping.   
 
When any of these are present get some feedback with, “Is it too warm in here?” or “Should I pick up the pace?”  That breaks the attention or lack of, of the audience and brings them back to your talk. One important thing to remember is that the mind can absorb no more than the seat can endure.   
 
Sometimes a simple thing like taking a short stretch break will solve the problem. The techniques for achieving your most desired outcomes are at your fingertips, when you remember that life is a series of presentations.

5 Steps To Get Your Idea Articles Published On NewsPaper

1.Test Your Idea:
To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you ‘re going to take. So before writing the letter, think your article idea through carefully, and picture yourself describing the article to a friend.
  1. Find Your Angle:
Finding your angle is often a matter of narrowing your topic.  A topic like “Sports” is far too general, narrow it to say, “Table Tennis” is better. Often, reducing the story to a single dimension e.g., focus on a key person, place, or event – gives a salable angle.
When your subject is popular, you must give the editor a fresh approach. One way is to take an idea like “Overcoming Failure” and give it a twist to something like “Failure Can Be Good for You.” It needn’t be exotic to sell, something as mundane as “New and Improved” has worked by adding a new ingredient to the usual.

  1. Research Helps:
While many queries can be written entirely from your own knowledge, a little research can pay big dividends by seducing the editor. Facts sell editors on an idea. Editors look for queries with many specifics:  Don’t just write that “Last year millions of people suffered from yeast infections.”  Tell how many millions – and why! Research both the topic and the markets you’re aiming it at. A common reason for rejection is because of inadequate knowledge of the magazine.
  1. Shaping Your Raw Material:
After you have the basics:
    1. the idea
    2. the slant/facts, and
    3. the market 
Then you’re ready to write your query. A good query starts strong, and never lets up until the editor is sold.  Follow the two newspaper dictum; The five W’s (who, what, where, when, why) which explains the story immediately, and “the inverted pyramid” which emphasized putting the most interesting information first. You’ll lose the editor’s interest if you save the best for last, and always remember EDITOR’S CUT FROM THE BOTTOM UP!
  1. 3 Main Sections to a Query:
    1. The Lead Paragraph
    2. The Summary
    3. The Author’s Bio.
Each has a specific purpose: first, tell the editor what the story is, then why she/he should buy it, and finally who is going to write it. The Lead – is aimed to hook the editor and make them want to continue reading. Once you’ve aroused the editor’s attention, move directly to a summary of the article. 
Summary - This section should convince the editor that you know where you want to go with the article; it should outline the points you plan to cover or provide factual information about your topic – giving only enough to prove that your story is real.
  Here you can mention your sources. Tell the editor who’ll you’ll be talking to, and if experts are they on the cutting edge of today’s technology.  Also include here a working title for the article. Don’t spend a lot of time trying to get a provocative headline, because titles are often changed by the editor before publication. 
Author’s Bio – is where you sell yourself as a writer to the editor now that you’ve sold him/her on the idea.  Don’t be bashful; editors expect a bit of sell in the bio. 
  There’s nothing wrong with saying, “I’m highly qualified to write this article because” if a convincing reason follows. Start your bio with your publishing credits, and include magazines similar to the one you’re pitching if you can. Have a nice day.

Do You Have To Learn Internet Marketing To Succeed Online?

Well...  not necessarily, but you could outsource your marketing to an outside party.

There are plenty of companies out there that will do the marketing for you, e.g on Fiverr.com, Apsense.com, Etc.

You could leave the decision up to them as to how much money you will make online.

BUT even if you do decide to take this approach I would highly recommend learning, at the very least, the basics of internet marketing and the avenues you can take in your advertising campaigns.  Otherwise you are simply gambling with your financial future.




In my opinion, marketing is the life blood of a business.

Without an understanding of internet marketing you will spin your wheels and May never find the financial freedom you are looking for.

You can spend thousands of dollars or man-hours designing the perfect website.

 The code of the website could be perfect...  flawless. 
You've run it through the W3.org's Validator.  Design, graphics, navigation...  everything's Outstanding.





You upload the pages to the World Wide Web and are ready to start making some money!

Right?

Wait...  there's something missing isn't there?

That's right!  Traffic.  Traffic is the catalyst that will create your income.

  Without traffic you make zero dollars. And how do we get traffic? ......Internet marketing...
Applied, Internet Marketing Equals a Successful Online Business...OK.  You get it.

So where do we begin?

You begin by understanding your situation, your capabilities and matching it to a marketing campaign that will bring in the most traffic for you as possible.

Oh, now wait, before I go any further...  Traffic comes in different flavors too.  There is good traffic and bad traffic.

You want the good traffic.You want traffic that comes to your website ready to buy what you are offering them or come to perform an action you want them to perform.

What you want is highly targeted traffic that makes you money.

Now that you know what you need, how do you get it?

How much money do you need to spend?  Where does one begin advertising?

Can you start getting traffic with no money at all besides the cost of your website?
  
There are a lot of different roads you can take online to get to a positive cash flow with your business.

You need to know that not every road is for everybody or every business model.

Some require more money than others...  some require a learning curve to master and become proficient at getting traffic.

Let's dive in!

15 Amazing Ideas To Supercharge Your Business Success

It would be fun to interview the smartest marketing gurus, including multi-millionaires, about the best ways to increase customer and cash flow for just about any business.

With a variety of fresh, innovative ideas below, once you read them, you will know that they came from a group of folks who have already made it big in businesses of their own. 

The following are the "15 Best" ideas for super charging your business, no matter what kind of business you are in.
 
1.  "Same-Old" is out -- Getting attention with something new is in.

To get new business, you must strive to be innovative and dramatic. 

 For example,an insurance agency, offered "the biggest steak dinner in town" if it couldn't save any person money on their car insurance.

This challenge was enough to make the telephone start ringing off the hook for days at a time. 

The customer flow was "absolutely crazy" for days.  The bottom line: dozens of new insurance buyers and tons of new cash flow -- and all they had to do was fork out the cost for a half dozen steak dinners!

2.  Tight target marketing. The big job in marketing and sales is getting to the right people inside another company.

Addressing mail to "Facilities Manager" or printing a "routing slip" on the outside of the envelope is ineffective.

Hitting the target is the challenge. 

Scoring a bull's eye means making contact with the right individuals and is the only way to make the sale. Taking time to be highly targeted in business communication is essential.

3.  Be more creative. Pushing direct-mail pieces out the door or sending the newsletter to the mail room isn't doing the job.

Ask yourself: "Will anyone be intrigued enough to read the mailer--before tossing it in the wastebasket?" Ask the same question about the company newsletter.

 A highly creative approach is necessary to be different and distinctive. Creativity costs money.

 But, if more people read the ad, take time with the newsletter or decide that the offer in a mailer makes sense, you have accomplished the goal.

4.  Focus on what customers care about. After listening to the admissions director talk about what should be shown in the school's new recruiting video, the marketing consultant asked, "Is this what parents and prospective students are interested in knowing?"

Suddenly, everyone became less confident. Someone suggested asking the student tour guides what questions the visiting parents and kids asked?

 Whether creating an ad, a brochure, or a sales presentation, knowing what the customer wants, needs and expects is what works.
5.  Tell customers how to think about your company. We come to conclusions by making comparisons.

If you don't let customers and prospects know why it is in their best interests to do business with you or buy your product, they won't.

The rating of life insurance companies makes an impact on customers. 

The J.D. Powers' customer-satisfaction survey on cars and personal computer manufacturers influences buying behavior.

Wise companies spend time and effort consciously influencing the way they are perceived by customers, prospects, bankers and stockholders.

6.  Make your offers outstanding. Customers are cautious. They don't like being put on the spot; they don't want to make a mistake.

This is why offers are essential. "Try it for 30 days...free." "We won't deposit your credit card slip for a month." "Your satisfaction is guaranteed." "Take the car for the weekend and drive it all you want."

The goal is to overcome the customer's reluctance.

7.  Be in the right place at the right time. "Why didn't I think of you last week when we bought the new..." Some salespeople simply shrug off such comments.

Oh, well. I can't be in the right place every time." Wrong. Being in front of the customer is today's assignment. 

Developing a consistent program for staying in front of customers regularly is the challenge. A mix of seminars, newsletters, bulletins, fact sheets, special events and informative articles will keep you in the customers' minds.
 Ponder these tips for a week, and next week I’ll give you the remaining 8.  Your business should shine after that!

8.  Name your product or service. One of the best ways to differentiate your products or services from all the rest is to give them distinctive names.

A building contractor with expertise in remodeling during off-hours calls himself the "stealth" remodeler.

A fuel oil dealer doesn't talk about service--he emphasizes "ComfortCare Service." The idea is to imbue ordinary ideas with new meaning thereby separating your com-pany from your competitors.

Make sure, however, that the name appeals to your customers and not just to you.

9.  Be relentless. Persistence is power in marketing and sales.Far too many firms fail in their efforts because they don't follow through long enough to produce proper results.

Marketing momentum comes from a consistent effort. Once you start a newsletter, issue it on schedule.

It takes time for customers to comprehend what you are doing and for prospects to get acquainted--and comfortable--with a business.

10.  Get rid of the self-serving nonsense. Most company publications, ads, letters, brochures, and other sales materials are filled with words, photographs and information that do nothing more than toot the company's horn.

 No one cares that the business says it is the "best," "oldest" or the "biggest." Pictures of the staff are only interesting to the staff.

 A better approach is to ask prospects what they want to know about your company. We doubt anyone will be anxious to see pictures of the CEO, chairman of the board or the executive vice president.

11.  Tell them everything you know. Spill the beans, so to speak. Since today's customers want information, knowledge and helpful ideas, do everything you can to share everything you know.

This is the only way to become a valued resource to your customers. When people use your ideas, they will buy what you sell.

12.  Be generous. No one wants to do business with firms operating on a one-way street. Buy a new car and the dealer hands you a 20-cent plastic key holder!

It sends a message that this dealer doesn't under-stand his customers. You may forget the car, but you will never forget the lousy key ring!

 Another auto dealer delivers the new car to your office. What a difference. This dealer sends a powerful message--our customers are
important.

13.  Make prospect identification your mission. The single most important daily activity in any business is prospect identification. By making prospecting a continuing process, companies produce a steady flow of new sales leads.

They never stop asking, "Who do we want to do business with if we have the chance?" Then make sure all prospects are entered into a database so they can be cultivated over a period of time.

14.  Scrutinize your corporate identity. Yes, how a company presents itself makes a difference. Is the logo appropriate? Is it dated?

Does it communicate the right message and the correct image? Is the president the only one who understands it? 

What about the company colors? Are they reminiscent of the late '50s? Do the letterhead, mailing labels and business cards convey a strong,positive message?

Or, are they dull and ordinary looking? If you don't think this is important, your competitors will be thrilled. Corporate identity is the face you put on your company.

15.  Write customer-centered letters. Most business letters have cold, impersonal words. "As per our conversation..." "Pursuant to our agreement..." When was the last time you heard anyone talk this way at
lunch (other than perhaps a lawyer)?

Yet, give the same executives a pen and they become stilted. 

There is no reason why business letters should not be warm, friendly, conversational, interesting--and customer-centered. Write as if you were the one reading it.

 Should a letter end at the bottom of the first page? Yes, if that's what it takes to tell the story?

 But it may take two, four or six pages. A letter should be as long as necessary and always interesting to the reader.

15 Basic Tips To Help Reduce The Effects Of Global Warming

1.    Drive smart. Avoid abrupt acceleration and unnecessary braking. Drive at constant speed. These do not only save gas, but also save your life.

2.    Keep your car maintained. On-schedule tune-up, air filter cleaning, change oil, and keeping tire inflated improve you fuel mileage and reduce carbon emission.

3.    Avoid excessive idling. Zero miles per hour give you zero miles per gallon.

4.    Walk, bike, or carpool whenever possible. These do not only save you gas but keep you in good shape.
5.    Combine errands into one car trip. This saves time and gas.

6.    Invest on a hybrid car. It consumes less fuel and release zero or less carbon

7.    Invest on power saving devices for your home.

8.    Switch to renewable energy. Encourage others to do the same.

9.    Insulate your home properly. Leaks around the house increase your energy consumption, thus consuming more fossil fuel.

10.    Wash clothes only on full load.

11.    Use less hot water. It will save you a lot on electric bill and reduce fossil fuel consumption.

12.    Reduce average home temperature. Keep your thermostat 2 degrees lower during the winter and 2
degrees higher during summer.

13.    Install automatic thermostat. This can save you on electric bill big time.

14.    Reduce garbage. Use less disposable materials not only do they pile up in landfills but they also require fossil fuel to produce that contribute to global warming.

15.    Keep reusable products. Bring bags to the grocery, bring thermal container for your coffee, bring your own reusable water bottle, etc.

Share this list with as many people as you can and have a wonderful day.

How To Find Your Way To Success

There is more to success than someone telling you an opportunity will work. Many people fumbled around for years looking for the opportunity that would launch me into success. 

Now here, I understand.  If you have a burning desire to succeed, it is not enough, you must find your passion. You can get yourself very motivated about basket weaving and build up a burning desire to succeed at it.

For example, if deep down inside you really like programming computers and find it difficult to tear yourself away from your keyboard to do your basket weaving, you should pursue programming!

In the end you will be unfulfilled with basket weaving and regret your decision to stay away from programming. Especially if your basket weaving business takes off... now your stuck and have less time to program! One thing you won't find here is a narrow view; I am not going to show you only one opportunity,  but understand everyone is different. 

You must find opportunity that reflects you personality!!!!  I cannot emphasize that enough. You may ultimately fail if there is conflict within you...

An example:  If you love working out doors, can't stand sitting for more than 5 minutes at a time, and think being on the computer is work (computers are fun- in case you didn't know that...) you will fall flat on your face if you have a computer job.

You won't succeed or at least you won't be happy! 
 
This is a computer that you are looking at... you either love it, tolerate it or hate it.  Learn to love it and it will line your pockets with cash. Tolerate it or hate it and it will line your pockets with IOU's...

Learn How to Turn Your Passion Into Revenue! When you have something you're passionate about why not learn how take that passion and build a business around it ! Have a great day !

The Road To Success Online Is Built On Persistence

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The phrase 'press on' has solved and always will solve the problems of the human race." -  Calvin Coolidge

The Road to Success is Built on Persistence Are you persistent?  You better be.  It’s the only way you will find your way to the top. Anyone you see succeeding online (or offline for that matter) is there only because they kept on keeping on. 

The most successful people in the world have tripped and fallen on many occasions. Millionaires are born out of trial and error.  Persistence has no guaranteed time line.

 It assumes its own course. There are no rules or statistics that can predict the results of any venture… but through persistence we can tilt the odds in our favor.


The internet is filled with promises of quick riches. Somewhere along the line society has convinced us that you can become rich overnight; we fall for this over and over again.

You can become an overnight success, but you probably won’t.  You will more likely become successful with a long term, persistent effort.

These quick rich promises are simply empty. The only ones getting rich are the ones making these promises… you won’t.

I say this again and again to my partners online.  This is a business.  Unfortunately many people that come online to seek their fortunes don’t have a business background and are easily lured into a scam or scheme.

 They don’t know what to look for and can’t recognize the signs of unrealistic promises. The first thing a person needs to do if they decide to pursue something online is to do their homework. Know your playing field (World Wide Web), no the rules of the game, and become familiar with the other players.

Their motives are not always just. The internet is laced with fraudulent activities, scam artists and bad business practices. There are legitimate businesses and opportunities online.  The internet is growing at an unbelievable pace.

  Millions of people are online everyday looking for goods and services. There is room for you.  But you must find the right opportunity and find your niche.

I developed this blog for those looking for opportunity. I’ve been online for a long time and have spent hours and some dollars pursuing opportunities, researching and building a business on the internet.

It will take you step by step through real opportunity online and lead you away from the Scams, Schemes and Bad Ideas.

Develop a plan based on thorough research. Develop a business plan.  It doesn’t have to be complex, but lay out the foundation first.

The stronger your foundation, the better your chances are of building a solid business structure. Once you’ve built your foundation and created a business plan, you are now better prepared to go out and find real opportunity.

You should have a better understanding for how the online game works. After you've found your opportunity and designed a plan to capture it, you must employ persistent. But remember, you can only be persistent if your cause is right and just.

If you are trying to pursue a scam or bad idea, you can be the most persistent person in the world and you will never achieve anything. So find your opportunity.  Research and develop it.  And then pursue it. 

Pursue it with persistence.  You are going to fall once and a while. You may even lose money before you make money.  Calculate your tolerance for risk!

It might take time before you start making any real money depending on the venture. It all depends on your skills, your background, and the opportunity.  But you can succeed with persistence.

Persistence is a very important key to online success. Good Luck in All Your Endeavors!

4 Most Effective Tips To Succeed Online With The Right Opportunity

There are a lot of factors involved in succeeding online.  It all depends on your chosen path. It all depends on your unique skills, experience, knowledge and talents. There are some things you can do that will increase your chances in any give opportunity. Continuing Education:  If you decide to pursue a business online, you must understand the consequences.
The only way you are going to make it long term, is to build a habit that will serve as a guarantee against “being left behind or missing the boat”. You must continuously learn. Always be reading e-Books, articles, Watch Videos and news related to your efforts. Hang out in forums, ask questions, and stay tuned to what’s happening in the online community. This is so important.  Understand, you could have received a Masters in some tech area 10 years ago and much of that knowledge maybe useless today if not updated.
If you decide to pursue an opportunity online, you must except that you are in a technological environment.
 Just like anyone in an electronic, computer, or programming field you must always stay on top of the technology (or more specifically, information). Marketing alone, changes all the time. New ways of doing things are born and old ways die daily.
It is also important to stay educated to avoid doing the wrong things. If you don’t have your smarts, someone will lead you in the wrong direction and it will ultimately destroy or cripple your business.
1. Spread the risk:  You can choose one opportunity, but build a structure around that opportunity that will support the change of seasons.  Market your product, service or website using several different methods to secure your long term objectives. For instance, don’t only focus on Search Engines Optimization (SEO) or Pay Per Click (PPC) Advertising.  Search Engines change their methods continuously. You could be ranked on the first page of the search results one day and be out of sight the next.  It’s a guessing game.
Pay Per Click is similar.  PPC is actually rather new and something could come along to replace it.  It doesn’t take long for the flock to change directions; only a few sheep need to start…
You can also pursue more than one opportunity.  You can sell digital products and physical products.  At the same time intertwine affiliate programs. Do not take this as me saying not to focus your efforts into a niche. You don’t want to be to spread out.  I’m just saying not to put “all those eggs in one basket”. Of course you don’t want to have too many baskets; don’t neglect the good eggs by having too many to keep track of. Stay Organized:  Organize your time and activities.  Focus on the things that are going to make you money.
Too many people get caught up in the details. Instead of goofing around and fine tuning your site endlessly, do the things that will ultimately generate income.
You want to be spending a good amount of time marketing your product or services. Spend your time creating content for your websites, writing articles, and propagating Inbound Links (IBLs).
2. Create alliances and joint ventures with others.
Organize your week.  For an example:  You’re going to spend Monday going over numbers, stats, and planning.  Tuesday is for writing articles.
Wednesday you work on your website (SEO).  Etc., Etc., You can break each day, or each month down.
Build a system and stick to it.  Don’t get caught in the trap of hanging out in some forum. It may be a way to generate some income, but you can get so rapped up you stop doing other things that will make you more money in the long run.
Also organize your life, your office, your paper, your computer…. Pick up a copy of “Getting Things Done” by David Allen.  You’ll learn a lot about how to get your life organized.
Expect to Slip and Fall:   Its part of your plan.  When something goes wrong, embrace it!
This is how we learn.  Everyone goes through this learning curve.
There are a lot of things that are going to happen before you are going to succeed.
In sales there is a certain thing understood:  It will take “X” amount of “No’s” to get to a “Yes”.
You expect and welcome the “No’s”, because you know it brings you closer to the “Yes”.  It’s a numbers game.
Many people get frustrated when their first website fails.
They a read a book and it doesn’t change their lives like it was supposed to. 
Understand that the opportunities are the same for everyone, but they don’t work for everyone.
You have to find YOUR opportunity.  It will, however, take some time to get your arms around it.
You will, most likely, slip sometimes.  You may fall and have to start over.
But now you have that experience so build on it!

3. BUILD ON YOUR EXPERIENCE AND KNOWLEDGE.
Become a business person:  You don’t need a college degree.  You can educate yourself.
 There are thousands upon thousands of books you can read.  Go to your local library and read them for FREE. A well rounded person online must have some business skill or knowledge.  You must understand how business works. This is a business. You must understand how it operates, the risk factor, and have a business plan.
Again, you don’t need a college degree. But make it a habit to read books related to your field and business.  It will sink in over time.
Combined with the experience you are getting you will grow into an online expert. You don’t need to have a business background to succeed online, but make it a part of your future focus.

4. Set time aside. It won’t hurt.
In Conclusion:  Many people on the internet will give you the illusion that their opportunity is all you need. It’s not to say their opportunity is bad, they just are selling it. You need to come in knowing how to use it and integrate it into your business. There is more to it, but these things I highlighted are often overlooked. As more and more people come online each day looking for opportunities, it is necessary for them to be lead in a direction that will benefit them not bring them down. One failed opportunity can discourage anyone.  But if you are prepared for that result and expect it… embrace it even.Your chances of success dramatically increase! Good Luck in All Your Endeavors,

9 Frugal Marketing Tips For Entrepreneurs

How many e-mail messages do you send everyday?  You’re probable missing out on a simple, inexpensive marketing tool. 

Seize the opportunity to promote your business to a highly targeted market without spending a dime by utilizing your e-mail signature line.

If your email signature line only contains your name and contact information, you’re missing out on advertising to e-mail recipients that have opted for communications from you.

These people are key members of your unofficial marketing network. 

They are your prospects, clients, press contacts and colleagues and your signature line is the perfect, unobtrusive space for a unique promotional pitch.

Try these tactics to turn your “sign-offs” into sales:
  
1.  Highlight what your company offers.

2. Offer an incentive for recipients taken a specified action.

3. Use the associated web address for the incentive, if it’s also on your site.

4.  Give better visual positioning to the promotion rather than contact info.

5.  Play with eye-catching fonts and colors.

6.   Use less than 64 characters/line so that words don’t wrap to a new line.

7.   Write a “signature” for different categories of recipients.

8. Change your signature copy frequently.

9.   Never miss a chance to get your product or company noticed.

Another thing that many entrepreneurs don’t think about is the letters they send out. 

They are merely accepted as solving a problem or answering a need, when you can carry the e-mail idea over into every piece of mail you generate.

On the company letterhead simply add a line at the bottom of page 1. 

 It could be a “tag line” of sorts made up of a slogan that “brands” your services or business. 

Try to come up with something unique so that every time it’s heard the prospect thinks of you.

Examples of this would be, “Good to the last drop,” which of course is Maxwell House Coffee.  “Finger-licking’ good,” which is KFC chicken, and so on. 

  You get the message of what I’m saying.  Play around with this until you come up with a pearl that is uniquely you. 

If your business/service does not lend itself to this idea, then focus on increasing your credibility by using a “membership” tag line. 

 For instance a funeral home would be less than tasteful using the line, “Our clients are dying to visit us;” but they COULD use the line “Members of Business Association of America” at the foot of their letterhead. 

 This establishes immediate credibility in the mind of the recipient, even if the letter they received was a direct mail advertising letter.

When you’re an entrepreneur in today’s marketplace you have to be inventive and creative to buck the “big boys” on the block.

 I suggest that every entrepreneur read well to get a better understanding of a truly great entrepreneur. 

It isn’t always the almighty dollar that gets the best advertising for our business; it’s the best IDEA that makes you stand out in the crowd.

Good Luck.

15 Selected Top Most Popular Search Engines Updated: August 2020

Here are the top 15 Most Popular Search Engines as derived from eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data

Google 1 | Google
1 - eBizMBA Rank | 1,800,000,000 - Estimated Unique Monthly Visitors | 1 - Quantcast Rank | 1 - Alexa Rank | 1 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
bing 2 | Bing
33 - eBizMBA Rank | 500,000,000 - Estimated Unique Monthly Visitors | 8 - Quantcast Rank | 40 - Alexa Rank | 43 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
search.yahoo 3 | Yahoo! Search
43 - eBizMBA Rank | 490,000,000 - Estimated Unique Monthly Visitors | 8 - Quantcast Rank | *56* - Alexa Rank | *67* - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
baidu 4 | Baidu
54 - eBizMBA Rank | 480,000,000 - Estimated Unique Monthly Visitors | *150* - Quantcast Rank | 4 - Alexa Rank | 9 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
ask 5 | Ask
205 - eBizMBA Rank | 300,000,000 - Estimated Unique Monthly Visitors | 329 - Quantcast Rank | 110 - Alexa Rank | 177 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
search.aol 6 | Aol Search
273 - eBizMBA Rank | 200,000,000 - Estimated Unique Monthly Visitors | *350* - Quantcast Rank | 276 - Alexa Rank | *194* - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
duckduckgo 7 | DuckDuckGo
392 - eBizMBA Rank | 150,000,000 - Estimated Unique Monthly Visitors | 421 - Quantcast Rank | 505 - Alexa Rank | 251 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
wolframalpha 8 | WolframAlpha
1878 - eBizMBA Rank | 35,000,000 - Estimated Unique Monthly Visitors | 1773 - Quantcast Rank | 1817 - Alexa Rank | 2044 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
yandex 9 | Yandex
2190 - eBizMBA Rank | 30,000,000 - Estimated Unique Monthly Visitors | 3228 - Quantcast Rank | 2120 - Alexa Rank | 1221 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
webcrawler 10 | WebCrawler
2955 - eBizMBA Rank | 25,000,000 - Estimated Unique Monthly Visitors | 1137 - Quantcast Rank | 2289 - Alexa Rank | 5438 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
search 11 | Search
3021 - eBizMBA Rank | 20,000,000 - Estimated Unique Monthly Visitors | 221 - Quantcast Rank | 4513 - Alexa Rank | 4330 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
dogpile 12 | dogpile
4053 - eBizMBA Rank | 12,000,000 - Estimated Unique Monthly Visitors | 3075 - Quantcast Rank | 4604 - Alexa Rank | 4479 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
ixquick 13 | ixquick
4415 - eBizMBA Rank | 11,000,000 - Estimated Unique Monthly Visitors | 5563 - Quantcast Rank | 4590 - Alexa Rank | 3091 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
excite 14 | excite
6873 - eBizMBA Rank | 8,000,000 - Estimated Unique Monthly Visitors | *6900* - Quantcast Rank | 6782 - Alexa Rank | 6938 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA
info 15 | Info
7172 - eBizMBA Rank | 7,000,000 - Estimated Unique Monthly Visitors | 3938 - Quantcast Rank | 7566 - Alexa Rank | 10013 - SimilarWeb Rank | Last Updated: August 1, 2020. The Best Search Engines | eBizMBA


 Article Source: http://www.ebizmba.com/articles/search-engines

10 Effective Ways To Promote And Expand Your Business Online

1. Motivate your team to perform
You employees are humans too. They are not perfect. Even the best people will feel unmotivated at some point. This is especially true with repetitive work. To keep your employees working at their best, it is important that you add some motivation.  There are many ways to do this. One popular method is the awarding of incentives to performers.
Also, providing your employees with the best tools and equipment to work with will help them do a better job (ex. Better computers, clean office, complete supply, etc.).
Think of ways on how to motivate your team.
2. Keep records
What are the things that you need to keep a record of ? As a basic requirement, all businesses should furnish financial statements.
You should also keep a record of your supplies, merchandise, assets, purchase activities, and sales activities.
You should also record the hours worked (if applicable) of your employees. These data will be useful to you when making an analysis.
3. Analyze reports/data regularly
Reports include financial statements, inventory counts, employee performance, customer feedback, and such. Basically, it involves any data or report that has to do with your business.Read through these reports and analyze them. Use these data as reference for your decision-making. When ordering your next batch of merchandise for example, you can refer to your sales data to see which items to order less and which items to order more. These reports exist for a reason. Use them.

4. Establish a thorough auditing routine
This is especially important if you are dealing with a lot of merchandise. However auditing is basic to all businesses. Auditing includes cross checking receipts with sales records, conducting inventory counts, doing quality check (equipment and operation), and such.
You need to do quality check regularly to see if anything replacement or maintenance.
And you need to do internal audits to detect errors and prevent internal fraud.

5. Know how to capture the attention of your target customers
An advertisement informs. But a good and effective advertisement moves people to buy. How do you make advertisements like that? First, you need to know the interest of your customers.
 If you know the very thing/s that will catch the attention of your customers, then you have what you need (ex. A seller of a vitamin supplement product knows that many of its target customers are concerned with beauty. As such, the seller focuses on advertising the benefits its products to beautification).

6. Decide on the most effective advertisement channels
What are advertisement channels? These are your means of delivering your sales pitch to your target customers. In an online business setting, advertisement channels commonly include submission sites (article submission, video submission, audio submission, etc.), social media sites (Linkedin, Facebook, Pinterest, Apsense, Twitter, YouTube, etc.) emailing, popups, sponsoring, and such.
How do you decide which channels to use? It all depends on what channels your target customers are mostly exposed to.
For example, if you target customers are internet-savvy people who are most likely exposed to Facebook all the time, using Facebook as one of your advertisement channels would be a good idea.
 Take note that it is not necessary to utilize all channels. You only need to use to utilize those that are necessary.

7. Use Facebook to reach customers
Facebook really maximized its potential for providing support to online merchants. Facebook offers unique and comprehensive advertisement tools that allow you to target specific niches (age groups, interest groups, gender groups, etc.)

8. Use Twitter to reach customers
Twitter is like a real-time news feed site that spurts out new information by the minute. This makes a great way to communicate with your customers and target customers.
If your target customers are likely to be Twitter users (people living in the city, people who like technology,Blogging, Internet marketing, Social media etc.), then using Twitter would be a good way to reach your customers.

9. Apply SEO techniques to boost your webpage’s visibility
SEO or Search Engine Optimization is a technique used by online merchants to increase traffic (visits and views) into their website.
It makes a website ‘more visible’ by making the website have a better chance of appearing on the top search results of search engines such as Google, Bing,Ask,and Yahoo.
 There are many SEO techniques and it is advisable to use all of them. But this is some what a complicated stuff so it may be better to hire someone to do this for you, if you dont know how to go about it.

10. Learn the importance of ‘packaging’
When choosing between two different brands, what are your criteria for choosing? Usually, you would likely pick the one with the ‘better packaging’.
How does this apply to online business? In an online setting, the ‘packaging’ will be the appearance of your website.When selling products online, it applies to the photographs, text descriptions, and overall page presentation of your products.
Therefore, it is important that you invest a lot of quality into
1) the appearance of your website,
 2) the photos of your products,
3) the text description that comes with your product/s and
4) the overall presentation of your products in your website.
Have a wonderful time.