Outline all the things you want to cover in your product, and jot down your thoughts and notes for each section – then begin to flesh it out from there.
Once you’ve finished the first draft, leave it for a day or two and then go back and read
through it.
You’ll be able to pick up any spelling and grammar errors, and you’ll be able to see how it flows and what you may want to add or change.
In addition to your main content, some elements to be sure to include in your information product are:
An Introduction – Tell your readers about you and why you are uniquely suited to create an information resource on the topic.
Also include your goals for the product, what you hope they will gain from studying it.
Table of Contents – An outline of topics contained within the product.
Disclaimer – Information products often make claims about possible outcomes for the student.
It is important that you include a well thought out disclaimer that states that while you believe your resources will be helpful you are not responsible for their outcome.
Take a look at other info product disclaimers for ideas.
If your product involves money or health issues – you may wish to even consult with a legal expert on the matter.
List of Resources – Everything you mention in your content should be condensed into an easy to review list of links.
Many successful information marketers start with a low priced special report or ebook, then move on to create more in depth products with higher prices.
Others use information products to promote other aspects of their business.
Whatever best suits your purpose, may your information product efforts bear the fruit that you’re looking for.
Wishing you success.
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