How To Get More Subscribers Opt-in On Sales Squeeze Pages

If the money is in the list, then the magic is in the squeeze page. When people land on your squeeze page, there are a few important  components that work together to either pull in visitors, or turn them away. The first of which is your headline, bullet points and overall design. 

But there's another incredibly important component that works towards  engaging your visitors and enticing them into becoming confirmed subscribers, and for many new email marketers it's ultimately one of the things they tend to overlook.

 

Here Of course, we're talking about your incentive offer! Otherwise referred to as a "opt in bribe", this offer needs to instantly appeal to those visiting your page. “You are basically exchanging information -your visitor gives you their  name and email address becoming a subscriber of your newsletter, and in  turn, they receive a free offer of some kind.” 

 “You need to make sure your incentive offer is valuable enough to essentially “buy” their information”. WHAT you offer is just as important as knowing WHO you are offering it to.

In order to create an incentive that will truly connect with your target audience, you need to survey your market and understand what they are interested in, and what they really need. 

Evaluating your market is very easy to do, in fact, you can analyze your target audience in a matter of a few minutes, and be able to come up with an incentive that they'll find absolutely irresistible. Depending on your niche, you could begin to survey open discussions and conversations by joining related community boards and forums.

Here are a few resources to help you get started: Outsource Incentive (freelance forums, etc):
http://www.WarriorForum.com (see “Warriors For Hire”)
Not only are forums incredible tools at helping you define what's important to your market, but often times you'll be able to generate fresh ideas for follow up products and services based around existing demand. And that's important. 

You really want your incentive offer to represent your marketing goals. The first offer draws in subscribers, and then follow up offers maintain the momentum, helping you maximize your income from a targeted sequence of offers and campaigns.

This means that your incentive offer MUST be very relevant, and targeted towards what the majority of your market would be interested in. Another great way to survey your market is to become an active member of popular social media sites, including Twitter and Facebook. 

Not only will you be privy to industry changes, but you'll be able to keep a pulse on your market and determine what types of products and services are a good fit. 

Never assume that your market consists of one specific segment, but instead, take a closer look to evaluate the many different groups within your audience. For example, when If created a newsletter around the work at home industry, I know that there were people from many different backgrounds, and while they were all interested in finding legitimate work from home, they weren't all interested in the same type of work at home job. Some subscribers may join my newsletter for information on telecommuting positions, and others would join in the hope of obtaining guidance and information on how to start their own home based businesses.

While every newsletter should have a specific focus, smart email marketers know that by segmenting their lists, they're able to maximize their income by creating tailor made emails focusing on specific groups, leaving no one out. 

You want your incentive offer to be targeted towards the majority of your market, but also be flexible enough so that it appeals to everyone.

Have a nice day.