Have you
ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just
not quite sure how they do it.
That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer?
After all,
aren’t all marketing tactics pretty much the same? The answer
is a resounding “NO”!
Marketing
tactics that work are not about rocket science. They are often very simple
concepts but many online marketers fail to recognize them for the value they
can bring to a business.
Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream.
Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream.
But it will
only materialize when marketing tactics are successfully deployed. First of
all, people want to find a solution to a problem.
That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer?
Headlines say it all
Don’t wait
to tell them what’s in it for them. Tell them right away with your headline.
Headlines can be one of the most effective marketing tactics you have to offer.
The headline should always include valuable benefits for the customer.
With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.
Headlines can be one of the most effective marketing tactics you have to offer.
The headline should always include valuable benefits for the customer.
With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.
Using a
headline to grab attention is one of the simplest, yet most effective marketing
tactics available.
People have a chance to quickly understand why they need to read further than the headline.
Instead of clicking away from your site, they’ll be clicking through your information to find out more.
People have a chance to quickly understand why they need to read further than the headline.
Instead of clicking away from your site, they’ll be clicking through your information to find out more.
Always
follow-up a headline with some other compelling fact or value-added benefit of
the product or service.
Keep website visitors moving through your content by including one bit of important information after another in every sentence.
Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence.
Keep website visitors moving through your content by including one bit of important information after another in every sentence.
Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence.
Market the benefits and value
The headline
is the best place to start marketing the benefits of the product. It’s also the
best way to attract search engines that are seeking websites based on keywords
used by online users.
When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website.
When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website.
Facts,
statistics, and data that substantiate your claims of value are also important
ways to increase the effectiveness of headlines. “48% reduction in costs with X
product….” can be a real attention grabber.
Don’t hesitate to use data to support your benefit claims.
Don’t hesitate to use data to support your benefit claims.
Advanced marketing tactics
Headlines
are just the beginning with marketing tactics.
There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales.
Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits.
There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales.
Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits.
Evaluate
your current marketing tactics and make necessary adjustments by utilizing
advanced tactics to support and grow your business.
Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business.
Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business.
And always
remember – success starts with your headline! Have a wonderful day.
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