Now many marketers know that convincing your prospects to purchase from you can at many times really be a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy that product from you?
No matter how good you are at convincing your prospects, they won't buy if they find the process too complex or cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form, so that you can minimize the chances of them getting lost in the process.
You can also reduce the chances of losing prospects by putting a prominent and very clear link to your order page from every other page on your site.
This is also very important, do you offer multiple payment options?
Many people may feel comfortable paying via Paypal which is one of the most popular and secure means of payment online, While some others may only want to pay directly with their credit cards and others might want to use other payment services like Paypal, Graphcard, VTN, perfect money, Bitcoin e.t.c. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? this is also very important ! You would want to look into or read up on SSL for this. You should also offer a money back guarantee so that people will feel very confident and relaxed about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you should also add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Be sure you make people feel safe about buying something from you,than acting a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Try as much as you can to eliminate any chances of that to maximize your profits! Have a wonderful Time.
No matter how good you are at convincing your prospects, they won't buy if they find the process too complex or cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form, so that you can minimize the chances of them getting lost in the process.
This is also very important, do you offer multiple payment options?
Many people may feel comfortable paying via Paypal which is one of the most popular and secure means of payment online, While some others may only want to pay directly with their credit cards and others might want to use other payment services like Paypal, Graphcard, VTN, perfect money, Bitcoin e.t.c. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? this is also very important ! You would want to look into or read up on SSL for this. You should also offer a money back guarantee so that people will feel very confident and relaxed about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you should also add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Be sure you make people feel safe about buying something from you,than acting a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Try as much as you can to eliminate any chances of that to maximize your profits! Have a wonderful Time.
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