If
you have some special skill or knowledge to share with others, then
teaching people via E- Classes or Teleseminars could be a great business
for you.
You might wonder: “Why should I sell my knowledge in one those formats instead of, say, writing it all down into an ebook?”
- There are several reasons.
First, these alternative formats allow for much greater speed in terms of how long it takes to get your product to the market.
This is especially true with teleseminars.
For example, let's say you have a real talent for speaking 'off the cuff'.
You could sit down for just an hour two to create basic teleseminar outline, then improvise off of that.
Your product creates itself the moment you begin the call.
You can even sell an audio recording or transcript of the call after the fact for extra profit.
Also, teleseminars are easy to set up.
There are many services which will host your teleseminar for free (see resources below).
All you have to do is market the call effectively so you can get an audience to sign up for it.
E-Classes are also quite simple to set up. You can create your content in advance, or just create on course module at a time as you go along through the course schedule.
The E-Class information can be delivered via autoresponder, or even on your website.
Now, here's the other thing about these two methods.
“You can charge much more for the information than you’d for an ebook”
E-courses and teleseminars have a higher perceived value in the minds of most people.
Where you might get away charging $97 for an e-book, you could charge $197 or more for an
e-class.
And that's not all...you can also set things up so that you get paid a huge, lump sum before your class is even created.
Let's say you have a sizable opt-in list. You mail the list to let them know about your e-class or teleseminar, and you request payment and registration in advance.
Maybe you get 10 people to register and pay you $197 for an e-class that begins 2 weeks away.
You've just made $1970 at one whack, and you haven't even sat down to create the course content yet.
This many times works like gangbusters.
- Sounds Good, But How Do I Get Started?
First step:
Determine what you have to offer, and what niche your knowledge fits into.
Give yourself the benefit of the doubt, and don't feel like you have to have specialized, 'professional' knowledge.
You probably have a lot to offer just based on your life experience.
Maybe you are an expert at:
• Getting out of debt quickly?
• Living on a budget, and finding bargains?
• Losing weight?
• Cooking healthy Italian meals?
• Flipping real estate?
• Dealing with a chronic health condition?
• Surviving graduate school?
• Healing relationships?
• Feng Shui?
• Auto repair?
• Traveling Europe for free?
• Restoring old furniture?
You get the idea. Anything you know how to do that others would find useful is fair game.
If you’re not an expert at anything (which is highly unlikely), then you can make it even easier by interviewing industry experts within your niche.
Everyone loves to be interviewed and if your sales pitch is good enough, your potential joint venture partner will bite.
The best part about interviews is often, you don’t even need to create the content as it will be provided by the interviewee.
You just need to provide an outline and facilitate the teleseminar.
Second step:
Decide which format works best for the information.
If you've got a lot of ground to cover, and you need to make use of visual aids, you're probably better of doing an E-Class.
You can split things up into as many weeks or months as needed.
You can also split information across multiple teleseminars, but most of the time I think you'll find just one or two calls will be enough for most subjects.
It really depends on how much detail you plain on going into, whether you want to hold question and answer sessions with your audience, etc.
Third step:
Create a basic template for presentation.
Create at least the first one to two modules of your e-class, if that's the route your taking – that way, you can get started on marketing asap instead of waiting until you have everything written.
If you're holding a teleseminar, create an outline of the topics to be covered.
Also, you need to determine whether you'll need a co-host to help stimulate the discussion.
Your co-host will, in essence, be interviewing you and helping you stay on topic.
Otherwise, if you go it alone, you might feel like your just giving a speech via telephone.
Fourth Step:
Determine your marketing strategy.
How will you get people to register for your e-class or signup for your teleseminar?
There are two quick ways to do this. The fastest way is to seek out joint venture partners to
help promote you.
And if you’re interviewing someone as described in step two, you could get this same person to promote for you.
In other words, you want to find some fellow business people in your niche, and see if they're willing to promote your course or call to their opt-in lists.
You'll need to work out some benefits for them.
For example, if you set up an affiliate program, you can offer them a high commission on course or teleconference referrals.
If they have a complementary product, you could offer to put in a plug for that product in your course or during the call.
A second method, somewhat slower, is to set up your website and opt-in list, and start collecting subscribers.
You'd want to set up a landing page that encourages people to sign up to find out about the course or teleconference.
Here's some sample copy for that, just to clarify how this would work:
Is That Ragged, Old Sofa Blocking the Flow of Wealth Into Your Life? (headline)
It could be. At least, according to the ancient Chinese wisdom of Feng Shui.
Feng what??
Feng Shui. If you haven't heard of it before, feng shui is the art of positioning objects like furniture and decorations in your home, as well as positioning certain “power colors” in key places.
The heart of the process comes down to balancing “Yin” energy and “Yang” energy.
There are all sorts of crazy things you wouldn't expect could have an impact on the flow of energy in your life.
For example:
- Having insomnia? Make sure you don't have an abundance of red in your bedroom!
- Money problems? Make sure you always keep the lid to the toilet closed!
- Experiencing conflict? You might have too many sharp edges or objects in your environment.
Balancing the energies in your home can have an enormous impact on your quality of life.
I can help you learn to do just that.
As a feng shui practitioner with over 5 years experience, I've created energy miracles for hundreds of people just like you!
And for a limited time only, I'm bringing my expertise straight to your phone via an exclusive, live, 2 hour teleseminar.
Find out how you can be on the call by signing up below...etc, etc.
It’s as easy as that. You lay out some traditional content bait to get people interested in product, and then get them onto your list, where you can plug the details of the teleseminar or ecourse.
You'll have a ready made audience on your list.
Final Step:
Once you've got your content and promotion strategy lay out, all you need to do is get the technical resources in place.
For E-Classes, you'll want to grab a good autoresponder service like Getresponse, mailchimp, Aweber or a combined autoresponder and hosting service.
Have a Wonderful day.
You might wonder: “Why should I sell my knowledge in one those formats instead of, say, writing it all down into an ebook?”
- There are several reasons.
First, these alternative formats allow for much greater speed in terms of how long it takes to get your product to the market.
This is especially true with teleseminars.
For example, let's say you have a real talent for speaking 'off the cuff'.
You could sit down for just an hour two to create basic teleseminar outline, then improvise off of that.
Your product creates itself the moment you begin the call.
You can even sell an audio recording or transcript of the call after the fact for extra profit.
Also, teleseminars are easy to set up.
There are many services which will host your teleseminar for free (see resources below).
All you have to do is market the call effectively so you can get an audience to sign up for it.
E-Classes are also quite simple to set up. You can create your content in advance, or just create on course module at a time as you go along through the course schedule.
The E-Class information can be delivered via autoresponder, or even on your website.
Now, here's the other thing about these two methods.
“You can charge much more for the information than you’d for an ebook”
E-courses and teleseminars have a higher perceived value in the minds of most people.
Where you might get away charging $97 for an e-book, you could charge $197 or more for an
e-class.
And that's not all...you can also set things up so that you get paid a huge, lump sum before your class is even created.
Let's say you have a sizable opt-in list. You mail the list to let them know about your e-class or teleseminar, and you request payment and registration in advance.
Maybe you get 10 people to register and pay you $197 for an e-class that begins 2 weeks away.
You've just made $1970 at one whack, and you haven't even sat down to create the course content yet.
This many times works like gangbusters.
- Sounds Good, But How Do I Get Started?
First step:
Determine what you have to offer, and what niche your knowledge fits into.
Give yourself the benefit of the doubt, and don't feel like you have to have specialized, 'professional' knowledge.
You probably have a lot to offer just based on your life experience.
Maybe you are an expert at:
• Getting out of debt quickly?
• Living on a budget, and finding bargains?
• Losing weight?
• Cooking healthy Italian meals?
• Flipping real estate?
• Dealing with a chronic health condition?
• Surviving graduate school?
• Healing relationships?
• Feng Shui?
• Auto repair?
• Traveling Europe for free?
• Restoring old furniture?
You get the idea. Anything you know how to do that others would find useful is fair game.
If you’re not an expert at anything (which is highly unlikely), then you can make it even easier by interviewing industry experts within your niche.
Everyone loves to be interviewed and if your sales pitch is good enough, your potential joint venture partner will bite.
The best part about interviews is often, you don’t even need to create the content as it will be provided by the interviewee.
You just need to provide an outline and facilitate the teleseminar.
Second step:
Decide which format works best for the information.
If you've got a lot of ground to cover, and you need to make use of visual aids, you're probably better of doing an E-Class.
You can split things up into as many weeks or months as needed.
You can also split information across multiple teleseminars, but most of the time I think you'll find just one or two calls will be enough for most subjects.
It really depends on how much detail you plain on going into, whether you want to hold question and answer sessions with your audience, etc.
Third step:
Create a basic template for presentation.
Create at least the first one to two modules of your e-class, if that's the route your taking – that way, you can get started on marketing asap instead of waiting until you have everything written.
If you're holding a teleseminar, create an outline of the topics to be covered.
Also, you need to determine whether you'll need a co-host to help stimulate the discussion.
Your co-host will, in essence, be interviewing you and helping you stay on topic.
Otherwise, if you go it alone, you might feel like your just giving a speech via telephone.
Fourth Step:
Determine your marketing strategy.
How will you get people to register for your e-class or signup for your teleseminar?
There are two quick ways to do this. The fastest way is to seek out joint venture partners to
help promote you.
And if you’re interviewing someone as described in step two, you could get this same person to promote for you.
In other words, you want to find some fellow business people in your niche, and see if they're willing to promote your course or call to their opt-in lists.
You'll need to work out some benefits for them.
For example, if you set up an affiliate program, you can offer them a high commission on course or teleconference referrals.
If they have a complementary product, you could offer to put in a plug for that product in your course or during the call.
A second method, somewhat slower, is to set up your website and opt-in list, and start collecting subscribers.
You'd want to set up a landing page that encourages people to sign up to find out about the course or teleconference.
Here's some sample copy for that, just to clarify how this would work:
Is That Ragged, Old Sofa Blocking the Flow of Wealth Into Your Life? (headline)
It could be. At least, according to the ancient Chinese wisdom of Feng Shui.
Feng what??
Feng Shui. If you haven't heard of it before, feng shui is the art of positioning objects like furniture and decorations in your home, as well as positioning certain “power colors” in key places.
The heart of the process comes down to balancing “Yin” energy and “Yang” energy.
There are all sorts of crazy things you wouldn't expect could have an impact on the flow of energy in your life.
For example:
- Having insomnia? Make sure you don't have an abundance of red in your bedroom!
- Money problems? Make sure you always keep the lid to the toilet closed!
- Experiencing conflict? You might have too many sharp edges or objects in your environment.
Balancing the energies in your home can have an enormous impact on your quality of life.
I can help you learn to do just that.
As a feng shui practitioner with over 5 years experience, I've created energy miracles for hundreds of people just like you!
And for a limited time only, I'm bringing my expertise straight to your phone via an exclusive, live, 2 hour teleseminar.
Find out how you can be on the call by signing up below...etc, etc.
It’s as easy as that. You lay out some traditional content bait to get people interested in product, and then get them onto your list, where you can plug the details of the teleseminar or ecourse.
You'll have a ready made audience on your list.
Final Step:
Once you've got your content and promotion strategy lay out, all you need to do is get the technical resources in place.
For E-Classes, you'll want to grab a good autoresponder service like Getresponse, mailchimp, Aweber or a combined autoresponder and hosting service.
Have a Wonderful day.