What is the Fintech Challenge?

What is the Fintech Challenge?

Group Banque Centrale Populaire is launching the first edition of its Fintech Challenge!
We look forward to collaborate with the most promising startups, in Africa and elsewhere, to co-build and implement innovative solutions to our key business challenges, in Morocco or in our sub-Saharan subsidiaries.
The Fintech Challenge offers to the selected startups the opportunity to boost their growth in the region, by working alongside one of the biggest financial groups in Africa.

 CLICK HERE TO PATICIPATE 

The fintech challenge fund is open to early stage companies active in Fintech as well as startups providing technology driven solutions within the Financial Services sector. 

The Application deadline has been extended to SUNDAY, December 23, 2018.

EFInA REQUEST FOR PROPOSALS ROUND 9


EFInA Fintech Challenge Grant Request for Proposals: Supporting new concepts to enhance the uptake and usage of financial services by the low-income population in Nigeria through leveraging on financial technology delivery channels provided by the FinTechs.


EFInA is pleased to announce its ninth request for proposals (RFP 9) for the Fintech Challenge Grant which focuses on supporting new concepts to enhance the uptake and usage of financial services by the low-income population in Nigeria through leveraging on financial technology delivery channels provided by the FinTechs.



EFInA recently launched a new Challenge Fund that will be used to pilot and support the development of innovative financial products & services through the use of digital technology. 

In addition, this Challenge Fund which comprises of the Fintech Challenge Grant will fund projects that help strengthen financial resilience in Nigeria by aligning innovation and modern technology with the needs of the target audience. 
 
The objectives of the EFInA Fintech Challenge Fund are to provide financial services that are accessible to everyone especially the low-income segment, improve customer experience, enhance the transparency of financial services and increase the adoption of financial services with reliable and affordable products. 



In addition, the major purpose of this fund is to target FinTechs with innovative and cost-effective solutions to overcome the challenges or obstacles hampering financial inclusion in Nigeria.
The funding information for the Fintech Challenge Grant are as follows:

$50,000 – $200,000
for Start-up FinTechs – Fintech Challenge 1 Grant

$200,000 – $500,000
for Growth stage FinTechs – Fintech Challenge 2 Grant

The impact of the financial technology wave is becoming broader with emerging innovations. FinTechs would, therefore, need to leverage on the opportunities in the Digital Financial Services space. Digital Financial Services can be accessed via innovative technologies like mobile-phone enabled solutions, electronic channels and digital payment platforms.





Who can apply?
Eligible organisations are start-up and growth stage Fintech Companies in Nigeria offering innovative financial services solutions that promote financial inclusion
Applicant should be legally incorporated within Nigeria

Have the capacity to implement the proposed project for the applied funding and evidence that the business is viable

Applicant should have 2 Guarantors to provide a formal assurance, especially that all project conditions agreed by EFInA and Applicant will be fulfilled

The EFInA Fintech Challenge Fund is open to proposals around two thematic challenges and a special focus area. Individual projects may focus on one or multiple thematic areas. A clearly identified need or problem and a practical application of the proposed innovation will be important for a successful proposal

All proposals need to demonstrate a new or different approach which requires funding from the challenge fund to get off the ground, and the proposal should demonstrate why this could not be supported from the Applicant?s funding sources. Ensure that all approaches are scalable

All products and outputs should show a clear path to ultimately be operationalized on-the-ground.

Apply here: http://www.bcpfintech.com/en/#apropos

 

The Pay-Per-Lead Affiliate Marketing Model For Profit

Under this model, you generate commissions by generating leads (also called Cost Per Action – CPA  for those using these services). Rather than referring people directly to a product, you refer them to product information.

Let me give you some examples to clarify this...
Common Types of Pay-Per-Lead Offers:
• Refer prospect to a mortgage refinance company, where he fills out a form to get pre-qualifying information about potential loans.
• Refer prospect to a health company offering free vitamin samples in exchange for filling out a contact form.
• Refer prospect to a trial version of a product or service
You see, the prospect is not making a purchase in any of these cases. Instead, he's getting free stuff. The freebie might be a sample of a product, a trial or just an information request. In any case, you get paid for generating that lead. Now, you must be careful in the types of pay-per-lead program you promote. Always make sure that your merchant collects lead information ethically and unobtrusively. This means that your prospect shouldn't have to take too many steps in order to get what he wants. Filling out a simple form or two is the most it should take. The better the offers and the easier they are to complete, the more you'll build a reputation for quality, and for protecting your prospects' privacy.  You have some leeway when it comes to promoting pay-per-lead programs because the imperative towards pre-selling is not as strong (we'll talk more about why in a moment). This means you can promote your programs through 'simple' methods, like: 

• Direct links to the merchant via Adwords, Blogs, Classifieds

As well as use the more involved method of collecting leads and publishing a newsletter.
Also, in most cases, a lot of your work will be focused on driving as much traffic as possible through your links for as long the merchant is running the pay-per-lead program. Some merchants run them all the time, while others set them up only for limited-time special offers. The real key here is to know how to best position the offer. Pay-per-lead is trickier because, often, there's only so much you can say.
Whereas as a traditional product would offer you ample opportunity to generate follow up content like special reports, e-courses and the like, a pay-per-lead offer just isn't suited to that level of detail.
At the heart of the matter is that the pre-selling tactics you'll need to use will be opportunity- focused, rather than benefits-focused. Ok, So What Do I Do…? 
“One of the most common approaches to pay-per-lead marketing is the freebies website or freebies newsletter”
This is a scatter-shot approach which allows you to promote a variety of unrelated programs under the guise of being a sort of freebies clearing house.
In order to narrow things down to a manageable level, you'd want to create your site or newsletter around some sort of theme, like ‘Top 10 Freebies Per Month’, or ‘Best Internet Free Trials’.
You'd then choose a couple of categories to focus on something like health, computers and finance - and build your website/newsletter around those.
In this sense, you're providing a service as a publisher of hard to find information. Now, if you really want to limit things down to one niche, you'll need to choose high-paying pay-per-lead programs. This means looking into the professional services like financing, debt reduction, attorney referrals, insurance and the like.

 >> Commission Junction ( http://www.cj.com ) has many of those. 
Those niches will allow you room to publish more content.
What you'd do is set up a content-focused website or newsletter, and concentrate your efforts on publishing educational articles. For example, let's say that you're promoting a life insurance pay-per-lead program. What types of content would you use?
• Articles about choosing a life insurance policy, estate planning, reviews of different
insurance providers.
• Interviews with experts in the field
• Quizzes that help people determine their overall health and life expectancy
• Useful tools – maybe a life insurance calculator that helps people compare plans side-by-side to see how much they'll spend for a $1 million policy over X numbers of years with Company A versus Company B
Now, in order to monetize this, you'd need to place your affiliate link in as many places on site (and in every newsletter) as possible. For example, at the end of each article, you would have a hyper-linked text-ad saying: “Need life insurance? Get a free quote in under 5 minutes”. You would also benefit from using well-placed banner ads across the site.  All the Best.
Read More Here on How To Make Profit From Affiliate Marketing Business Model

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