14 Tips For Using Facebook And Twitter For Online Advocacy

Facebook

    1. Keep Facebook posts short and conversational, and include an image whenever possible.

2. The most effective way to utilize your Facebook account is to post regularly.

3. A general rule to follow could be to post at least one Facebook post a day, but the more you engage your audience, the better off you will be.

 4. Ask people to share your content through Facebook. Make sure the content is branded with a logo so that we are credited when it is shared.

5. Include links on Facebook to direct people back to the state and national  websites.

6. Share content from the Facebook page and  Action Fund Facebook page.

 7. You can easily create events on your Facebook page and invite your Facebook friends, who can then invite their friends, and so on.

8. Consider creating a Facebook event to advertise events such as your branch meetings, rallies, and lobby days.

Twitter

   9. Share links to press releases, images from events, and other information in 140 characters or less.

 10.  Tweet directly to members of the media and bloggers to encourage them to cover your efforts.

11.  Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word.

12. Tweet directly to members of Congress with the action you want them to take.

13.   Use hashtags, such as #Business #Quotes etc., related to what you are trying to publicize.

  14. Include links to your positions on priority issues and to your state website.

4 General Principles For Using Social Media

1. Be genuine: Let your personality show, use humor, and be transparent about who is posting content.
Try not to simply broadcast; rather, when possible, speak as an individual, to individuals. This will help grant you credibility as a trusted source.

 2. Stay focused:  The people and organizations that follow you on social media have certain expectations about the type of content you post and the way in which you engage with them.

If you stray too far from your objectives, you will lose the trust and attention of your community.

3. Be reliable: Share quality content from trusted sources, and avoid amplifying erroneous messages from unreliable sources.

Reliability also means posting to your social media services regularly. Frequently sharing reliable, meaningful content helps establish you as an important source of information and ideas for your community.

  4.  Get social: Above all else, social media is about conversation.

Share and comment on other people’s or organizations’ posts to start new conversations, and join in the conversations that are occurring on your social media pages.

The more you engage with your followers, the more they will understand that your priorities are their priorities too.

Some helpful key points to note.

1. Social media is a conversation, not a monologue.

2.   Create a strategy for using social media as part of your advocacy efforts.

3.  The most effective way to utilize your social media accounts is to post regularly.

4.  Be genuine. Let the personality of show when posting something on social media.

Have a nice day.