4 General Principles For Using Social Media

1. Be genuine: Let your personality show, use humor, and be transparent about who is posting content.
Try not to simply broadcast; rather, when possible, speak as an individual, to individuals. This will help grant you credibility as a trusted source.

 2. Stay focused:  The people and organizations that follow you on social media have certain expectations about the type of content you post and the way in which you engage with them.

If you stray too far from your objectives, you will lose the trust and attention of your community.

3. Be reliable: Share quality content from trusted sources, and avoid amplifying erroneous messages from unreliable sources.

Reliability also means posting to your social media services regularly. Frequently sharing reliable, meaningful content helps establish you as an important source of information and ideas for your community.

  4.  Get social: Above all else, social media is about conversation.

Share and comment on other people’s or organizations’ posts to start new conversations, and join in the conversations that are occurring on your social media pages.

The more you engage with your followers, the more they will understand that your priorities are their priorities too.

Some helpful key points to note.

1. Social media is a conversation, not a monologue.

2.   Create a strategy for using social media as part of your advocacy efforts.

3.  The most effective way to utilize your social media accounts is to post regularly.

4.  Be genuine. Let the personality of show when posting something on social media.

Have a nice day.

5 Tips To Creating Social Media Strategy

An important step in utilizing social media is to create a strategy, now creating a strategy includes the following:
   1. Setting your objectives. Is your goal narrow (publicizing an event) or broad (building and engaging with a community or coalition)?

  2.  Identifying the audience you would like to reach.

3. Are you primarily communicating with people who are already familiar with you and your work, such as your members and volunteers?

Or are you reaching out to men or women you’ve identified as potential members and supporters? selecting the social media platforms you plan to focus on. 

This decision should be guided by your objectives and intended audience.

The most well-known and easy-to-use are Facebook and Twitter, so if you only plan to utilize one or two platforms, we recommend focusing on those.

  4. Gathering resources and materials to share through social media.

    5. Appointing someone or a team of people to manage your social media presence.

Although there are no prerequisites for using social media, individuals with backgrounds in communications, marketing, or public relations can be great assets. 

You’ll also want to select someone who is comfortable and familiar with technology. Have a nice day.