The Idea Of A Creche And Day Care School Business

There is relatively a high demand for Creche and day care schools in communities especially the urban centers.
How many working class mothers do we have in many of our cities? 
How many of them have nannies to look after their kids? 

Fact is toddlers can be a big distraction in the workplace and many mothers know this hence why they choose to enroll their darlings in Creches and day care centers. 

This is the reason many schools set up nursery school to serve also as day care centers. 

A day care or crèche is a place where babies, toddlers and young children are kept during the daytime while their parents are busy with work. 

It’s a sort of playground or classroom setting where these young ones hang out, play, rest and are taking care of by trained handlers so that later in the day after work the parents can come pick them up.

Who can do the business ?

If you love children and you’re very good at looking after them then you may want to consider going into this business. 

However the challenge is always keeping your kids in safe hands and making sure that nothing bad happens to any of them. 

If you’ve handled children in Sunday school or have taught in a nursery school or have looked after children before then give it a try.

This is a business you can start from your home informally approaching nursing or working mothers in your environment, at church or any other gathering letting them know what you do. 

If you wish to rent it makes sense to pick a room in a strategic location, easy to access by your target audience or customers. 

You can print fliers when you have attracted a number of clients. 

Even if you can find 5 or more people initially it’s worth it, make do with that and as you become more consistent and better at what you do, you’ll gain more customers.

How profitable is the Creche Business ?

Like all businesses that depends on many factors but considering that parents pay up to N20,000 per term for nursery school, some charge each parent say N3,000 or more per month. 

Let’s assume you have 15 enrollments multiplied by 3 that’s N60,000 for the first month.

Breakdown first year (this is an estimate)

Running expenses (rent, salary, electricity etc)

Profit before tax around = N300,000 or more

Return on Investment = 40%
Pay Back Period = 2 to 3 years

Requirements

To set up something like this you’ll need the following;

A Flat/ Building – N300,000 per annum (Depending on Location, Developing or Urban)

Toys – N30,000

TV set – N30,000

DVD player – N15,000

Book shelf – N45,000

15 Small Chairs – N30,000
 

5 Small tables – N25,000

Kiddies books and stationery – N25,000

Others – N200,000

This is a business you can run for years without approaching banks for loans as it can expand on it’s own. 

It’s a good Business. Best Wishes.

10 Ways Of Getting Targeted Traffic And Advertisements

Ready Set ? Then, Let’s get going...

 So What Do We Know For Sure?

You know the old adage that goes, “You get 80% of the benefit with 20% of the effort?”

Well, with Search Engines, it’s more like 90 percent to 10 Percent for sales-oriented sites!

By far, the most cost-efficient way to reach targeted customers is via the Search Engines (SEs) and directories.

It’s the backbone of Internet marketing. It is the way to attract hundreds of new, targeted prospects each and every day.

Many surveys have studied how surfers find and hit your site.

Search Engines and directories are consistently at the top.

Here’s the order of importance (in decreasing order) in the process of building targeted traffic.

1. Search Engines and Directories -- These are about the most important way that visitors will reach you.

And they’re free. So it’s no contest when it comes to measuring cost-effectiveness.

2. Links from other Websites -- links from other sites are a close second, in terms of raw visits to all sites.

But, as we’ll see, link exchanging is simply not practical or beneficial in most competitive business situations.

And they cost you a “link out.”

3. Printed media -- this is the strongest offline way that visitors use to find your site.

4. Friends via word of mouth (Viral Marketing) -- this is actually not a result of promotion.

It comes from selling great products at a great price, and treating your customers like royalty.

Do that and your customer will tell 2 friends, each of whom will tell 2 friends...... and so on, and so on.

5. TV -- as an offline technique, TV is less popular than printed media. It’s easier to stuff a newspaper ad with the URL into your jeans than to remember one from a TV commercial that you saw last night!

6. E-mail signatures (i.e., sig files) -- these are not that popular, but easy to do, and free! It’s worth the few minutes it takes to design an effective sig file.

7. Use net Newsgroups -- newsgroups may be useful, if there is a great fit with your product.

They are becoming less and less important for business.

So what techniques will be conspicuous by their absence in our future discussions and probably not worth the time and money involved?...

8 Unsolicited e-mail -- I suspect that spammers try it, fail and then quit. The problem is that there is a never-ending supply of new spammers willing to give it a whirl.

9. Banner advertising -- is this a surprise? I never click on them, do you?

10. Opt-in mailing list or e-zine -- this technique is not meant to generate a first visit.

However, don’t write off the opt in option completely...

The opt-in method captures the person who is very close to delivering.

It allows you to build a relationship with that person until he is comfortable enough to buy from you.

So while the opt-in mailing list/e-zine won’t really explode your traffic stats, it will show where it counts... sales.