4 Proven Tips To Enhance Customer Engagement

A logo is known to be the face of the company. 

It is the first point of connection between the customers and the companies. 

It affects the customers and attracts them towards the company and drives them finally towards buying its products and services. 

The companies take the assistance of the expert Graphics Design Services offered by graphics designing firm to get the perfect and most professional logo for their business.

Affecting the customers on their psyche is the best way out to drive in more customers and then retain them into your business as your loyal customers. 

Retaining of customers ensures higher earning capacity of the business. It lets the business enjoy undefeated success in the market.

Below are four psychologically proven tips for enhancing the customer engagement into your business:

1. Establish ground reality:

Establish a ground relation with the graphics designing concepts and design the logo as per that. 

Being rooted in your concepts will enhance your business system and will make it easy for you to convince your customers to buy your products and services. 

It is even the capacity to differentiate the figures and shapes used in the logo and the letters too. This differentiation is based on elements like shapes, colors, letters, etc.

     2. Establish continuation:

It is psychologically proven that human mind is habituated to establish connections between the lines, shapes, color schemes, etc. used in designing a logo. 

People connect easily with the logos that are easy to interpret with the assistance of continuity concept. 

It soothes the eyes of the viewers as it establishes the connection and people can interpret the meaning behind the logo.

     3. Establish similarity:

Establishing similarity helps in synchronization between the elements of the logo. 

Any Graphic Design is considered as perfect when it is linked within itself. It establishes sync for the people to set their mind and thus makes it easy to interpret the logo. 

Similarity makes people group the elements that are similar in shape, colors, etc.

     4. Establish nearness:

It is said that the objects that are near to each other in the Logo Design for a group. 

Even if they are not same in shape, they will psychologically form groups in the viewers' minds and will interpret them as if they are complementary to each other in a logo. 

A Custom Logo Designer can help you the best in developing proximity within the elements of your Custom Logo Design.

All the above mentioned four psychologically proven tips have effects on the viewers’ minds. 

There are various Online Logo Design Services that you can take the inspiration from for your logo designing stage. 

Have a good Time.

The Idea Of Flexibility For Managers

Read The Vision Idea For Managers 
FLEXIBILITY

One of the main challenges in management is in avoiding pat answers to everyday questions. 

There is nothing so dull, for you and your team, as you pulling out the same answer to every situation. 

It is also wrong.

 Each situation, and each person, is unique and no text-book answer will be able to embrace that uniqueness - except one: you are the manager, you have to judge each situation with a fresh eye, and you have to create the response. 

Your common sense and experience are your best guide in analyzing the problem and in evolving your response.

Even if the established response seems suitable, you might still try something different. 

This is simple Darwinism. By trying variations upon standard models, you evolve new and potentially fitter models. 

If they do not work, you do not repeat them (although they might be tried in other circumstances); if they work better, then you have adapted and evolved.

This deliberate flexibility is not just an academic exercise to find the best answer.

The point is that the situation and the environment are continually changing; and the rate of change is generally increasing with advancing technology.

 If you do not continually adapt (through experimentation) to accommodate these changes, then the solution which used to work (and which you still habitually apply) will no longer be appropriate. 

You will become the dodo.

 A lack of flexibility will cause stagnation and inertia. 

Not only do you not adapt, but the whole excitement of your work and your team diminish as fresh ideas are lacking or lost.

Without detracting from the main work, you can stimulate your team with changes of focus. 

This includes drives for specific quality improvements, mission statements, team building activities, delegated authority, and so on. 

You have to decide how often to "raise excitement" about new issues. 

On the one hand, too many focuses may distract or prevent the attainment of any one; on the other hand, changes in focus keep them fresh and maintain the excitement. 

By practicing this philosophy yourself, you also stimulate fresh ideas from your team because they see that it is a normal part of the team practice to adopt and experiment with innovation. 

Thus not only are you relieved of the task of generating the new ideas, but also your team acquire ownership in the whole creative process.

The really good news is that even a lousy choice of focus can have a beneficial effect. 

The most famous experiments in management studies were conducted long long ago between 1927 and 1932 by E Mayo and others at the Hawthorne works of the Western Electric Company in Chicago. 

The study was originally motivated by a failed experiment to determine the effect of lighting conditions on the production rates of factory workers. 

This experiment "failed" because when the lighting conditions were changed for the experimental group, production also increased in the control group where no changes had been made.

 Essentially, Mayo took a small group of workers and varied different conditions (number and duration of breaks, shorter hours, refreshments, etc) to see how these actually affected production. 

The problem was not that production was unaffected but rather that whatever Mayo did, production increased; even when conditions were returned to the original ones, production increased. 

After many one-to-one interviews, Mayo deduced that the principal effect of his investigations had been to establish a team spirit amongst the group of workers. 

The girls (sic) who had formally worked with large numbers of others were now a small team, they were consulted on the experiments, and the researchers displayed a keen interest in the way the girls were working and feeling about their work. 

Thus their own involvement and the interest shown in them were the reasons for the girl's increased productivity.

By providing changes of focus you build and motivate your team. 

For if you show in these changes that you are actively working to help them work, then they will feel that their efforts are recognized.

 If you also include their ideas in the changes, then they will feel themselves to be a valued part of the team.

 If you pace these changes correctly, you can stimulate "multiple Hawthorne effects" and continually increase productivity. 

And notice, this is not slave driving. 

The increased productivity of a Hawthorne effect comes from the enthusiasm of the workforce; they actually want to work better. 

Have a good time :)